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Vol.44, No.0, 347 ~ 359, 2014
Title
Analysis of the Olympics Mascot Design Preference - Focused on Familiarity and Originality -
박소연 Park So Yeon
Abstract
In the Olympics, mascot is a representative symbol of the Olympics that demonstrates the identity of a hosting country and city. The Olympic mascot, which is one of the representative Olympics visual communications, plays a critical role of expressing and symbolizing the Olympics. This paper attempts to compare and analyze the characteristics of the Olympics mascots in history to examine the transition process of the mascot and to suggest a development direction of the mascot. In addition, it suggests formative factors which need to be considered to enhance familiarity and originality when designing a mascot, by conducting a preference survey which studies the familiarity and originality of the mascot. The research range for studying familiarity and originality preference is set from the Sydney 2000 Olympics to the Sochi 2014 Olympics, including eight mascots for summer and winter Olympics games. The results of the preference survey are shown as follows. First, for familiarity, the awareness of mascots for the Sochi and Torino Olympics were high. For originality, the awareness of mascots for the London and Athene Olympics was high. Second, the difference between the awareness of familiarity and originality depended on genders was statistically significant. Third, the greater the age difference was the greater difference in the awareness of facility and originality was found. It is expected to use the result of this study as a reference when developing an Olympics mascot in the future.
Key Words
올림픽, 마스코트, 디자인, Olympic, Mascot, Design
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