| Abstract |
| This study aims to verify the application possibility of Roland Barthes`s semiotics methodology in Korean milk (standard/fat-free) package by analysing meanings of designs. White standard and fat-free milks of Korean dairy companies with higher production and consumption are selected for this study. The selected brands are Namyang Dairy, Maeil Dairy and Seoul Diary, the three representative companies in Korean milk market. The analysis result on the performance of milk package meaning shows that, first, the sign system of Korean milk package designs provides meanings in characteristics of multiple meanings to consumers. Second, the semiotics approach of Roland Barthes is confirmed to be a efficient tool to understand the sign phenomena of visual elements composing package designs. This study provides the criticality of internal meanings appeared on package designs and the implication that the effort to form interactions between the deliverer and consumers shoud be made to companies and designers. |
|
|
| Key Words |
| 패키지 디자인, 기호학, 롤랑바르트, Package Design, Semiotics, Roland Barthes |
|
|
 |
|
Full Text