This study aimed to do a positive analysis to figure out how character design has an effect on users` attitude targeting the primary school high graders who are called teenager consumers recently. For the statistical handling of collected materials, we used SPSS 20.0 for Windows statistic package program and analyzed it. Here are the results of analysis. Firstly, as the result of analysis on the influences of character design upon the product image, the higher a character factor and a design factor were, the higher the product awareness and the product preference got. In addition, as the result of analysis on the influences of character design upon product reliability, it appeared that the higher a design factor got, the higher the product reliability became. Secondly, as the result of analysis on the influences of character design upon the product royalty, the higher a design factor was, the higher the product royalty got. Thirdly, as the result of analysis on the influences of the product image and royalty upon consumers` attitude, the higher the product preference and the product royalty got, the higher the repurchase intention became, and the higher the product awareness and the product royalty got, the higher recommendation intention became.

keyword : 캐릭터 디자인, 소비자 태도, 제품 이미지, Character design, Consumers` attitude, Product image

The art posters of the 19th century were developed based on the background of the times when the necessities of new formative styles were rising in accordance with industrialization. The demand for massive communication and the development of lithography provided a chance in which design of art posters could be vitalized. Especially when a canvas was moved to the street in regard of design and art formed in the process of industrialization, the art became a design area that could be easily accessed by the public. Therefore art posters directly show the initial period when design of the modern meaning was formed. Art posters keep the stylistic characteristics of art and design of those days in full. The area of paintings and design was longing for new formative methods to solve problems related to modernity as getting out of thinking based on historicism, and the Oriental formative method was actively accepted as one of those solutions. From `Chinoiserie` to `Japonism`, Oriental paintings had huge influence on modern paintings and formative methods of design, which is also fully shown in art posters. Contrary to the Western expression methods, the Oriental paintings show noticeable characteristics like lines, empty space, omission and flat surface. Such formative methods are originated from aesthetic concepts of Buddhism, Taoism and Confucianism which are the Oriental traditional thoughts. This study analyzed the 19th century works of Art poster artists based on the characteristics of these Oriental painting. As a result, it can be found in the 19th century works of Art poster that there are the effects of the line, empty space, omissions, flat surface characteristics in Oriental paintings. Like this, the influence of the Orient is not just a simple trend, but a cultural element that has influence on new formative methods in the aspect of formation of design.

keyword : 아트 포스터, 동양회화, 디자인, art poster, oriental painting, design

Personas technique is one of the design methodology to research the users. People who make the product figure out through Persona about users what their purpose on behalf of the user to set a fictional character. In this study, three different scenarios in people`s minds was to draw specific user look. Performance test, in-depth interviews, focus group interviews were based on data by. Personas technique analyzes the problem, the user needs relief, decisions, planning, design, user experience, including proven plan for that technique can be useful in cases of Kakao Talk application. First, the scenario through the visualization of uncertain and subjective data can be summarized in a representative group of users or communication between the designer can help. Second, it can consider a variety of real-world users, and an unexpected error on the part of producers can be found. Third, due to investigate the user`s needs from users perspective from cover to cover, the resulting interaction can be expected.

keyword : 페르소나기법, SNS, 디자인방법론, Persona, Design Research Methods

The purpose of this study is to suggest quantified data of sensibility measurement by examining the men`s physiological response to the tactile sensation of silk fabrics used for Korean traditional Hanbok and its features. 53 female college students in their 20`s were selected as the objects to estimate tactile sensation of six kinds of silk fabrics so that the adjectives for the sensation might be extracted. Six subjects out of them were randomly selected for measuring their physiological reaction to the tactile sensation. The results are as follows: 1. Factor 1(senses of weight/unevenness), Factor 2(stiffness), and Factor 3(senses of elasticity/moistness) have been extracted from the results. 2. The skin conductance level(S.C.L.), skin temperature, and pulse showed significant differences depending on the tactile stimulations of fabrics, and they were the lowest at the state of no tactile stimulation of fabrics. But, the blood volume pulse(B.V.P) was the highest at the same state and showed no significant differences among fabrics. 3. The S.C.L. was the highest with Yutong, which was followed by Nobangju, Gapsa, Myungju, Shantung and Kongdan. Yutong with its nature of being fluffy, had considerably high S.C.L., and the fabrics coarser and grainer showed higher S.C.L. while those softer and thicker lower S.C.L. 4. The Skin temperature was the highest with Yutong, followed by Nobangju, Gapsa, Myungju, Shantung and Kongdan. Yutong, with its elastic nature, showed high skin temperature. And the crispier and stiffer the fabrics were, the higher the skin temperatures were. 5. The B.V.P was the highest with Myungju followed by Kongdan, Shantung, Yutong, Nobangju and Gapsa. But, there was much variance depending on the tactile stimulations to the subjects. 6. The pulse was the highest with Myungju and Gapsa was also the highest or lower, which were followed by Yutong, Nobangju, Kongdan and Shantung. The moister and the thinner a fabric was, the higher the pulse was.

keyword : 견직물, 맥박, 인체생리반응, 피부온, 피부전도, 촉감, 혈류량, blood volume pulse(B.V.P), fabric hand, physiological reaction, pulse, skin conductance level(S.C.L), skin temperature, tactile sensation

Than any sensory organ development and people`s senses of vision, and the role of the biggest things to act. Consumer goods in the process of identifying, rely on the most visually through the selectivity of perception and consumers` purchase behavior is determined. Forms of recognition (Pattern Recognition) remember and process activities to recognize the face of a man, the character, and the end of the process of perception of the identity of the target. Form of recognition is to determine the identity of things. The purpose of this study through a form of recognition of cognitive psychology, cognitive process of Private Brand products in large domestic marts in functional milk to consumers is to propose effective way. Research primarily in the range of three large domestic marts in E-Mart, Homeplus, Lotte Mart and Hypermarkets 21 kinds of functional milk products were investigated. Selected hypermarkets been screened milk products of secondary three, a total of nine functional was chosen to study a range of milk products. Research methods of psychology primarily theoretical consideration and package designs and shapes to the correlation between the pattern recognition of the theoretical theorem. Has been investigated by secondary foreign literature, literature review papers, newspapers, magazines, the Internet portal site, and real-world examples in order to analyze the functional milk package designs. The results are as follows: First, find a new image of milk and second, to find a new color with a new image to the consumer will be able to access. Finally, you will be in the form of unique structure developed by consumers to differentiate the package design to be imprinted. Companies delivered the goods to the consumer of the image you want to convey an image to cognitive forms of them fit, form recognition, is used in psychology by utilizing object recognition and feature analysis that consumers want information exactly you need to pass.

keyword : 우유 패키지, 인지, 형태재인, Milk Package, Cognition, Pattern Recognition

At this point, the purpose of the study is to understand how these visual factors of Sns affect on preferences and use the motivations of users while most people is communicating by SnS. The visual factors of SNS on smart phones are categorized into the layour, color, typography and icons by preference surveys. The typography is not included in these due to the limit of the mobile screen size. According to the results, the users would prefer to go with bigger imagers and more simple layout rather than many informations and functions on a single page. In addition, the survey shows most users use sns with smartphones while they are moving. So that it is presenting that the users prefer bigger images and more simple display design. For the color of Logo, the users would love colors with positive high-chroma colors combined while for the icon, they would feel more comfortable with the ones with letters and images integrated. The findings of the study confirmed that people would not want to spend much time on recognizing the icons, and that those icons that are too simplified and symbolized would interrupt the understanding of the users. Regarding the SNS design environmental preferences, the study also could learn that design that is simple and easy to see would be more favored by the users.

keyword : SNS, 스마트폰, 시각적 요소, smart phone, visual factors

This study tries to find spatial condition for facilitating communications within multi-discipline design curriculum. The spatial strategies for communication varied depending on the necessary independency of the participating programs. As to programs with high demand of openness, the overlap between programs and open plan were adopted to increase unplanned physical contacts. Spaces for research and teaching activities, on the other hand, were given high privacy while facilitating visual communications through section design, special materials, and wall design. In the present cases, research area and classrooms requiring enclosure had independent spatial unit but the sizes of the rooms were adjusted to activate adjoining area, and architectural programs (i.e. lounges) were added to increase unplanned contacts among faculty and students. We also noticed that design studios or multi-purpose halls with active communication adopted traditional open plan, but diverse strategies such as transparent boundaries and different levels were also employed to secure territorial identity while pursuing visual integration. As the result of the study, we identified design strategies that satisfies the requirement of the traditional educational spaces as well as the multidisciplinary programs by allowing direct physical contact and visual communication via spatial material, size, and the sectional type that implements low-level contacts.

keyword : 다학제 디자인 교육, 공간 구성, 소통, Design-based multi-disciplinary curriculum, Spatial organization, Communication

This study intends to conduct an analysis on insurance companies with respect to influence which brand logos and colors as visual elements of brand design have over enterprise image. To this end, the following two tasks were set up: Above all, in order to analyze brand logo and company image, contribution level of enterprise image was investigated with focus on insurance companies working in domestic market if name only was considered: and, contribution level of enterprise image was further investigated if name as well as brand logo were considered, And, with respect to higher level brands influencing contribution level of insurance company image, a color analysis was conducted by preparing an image map of main colors for brand logo. As a result, the following 4 outcomes were obtained: First, if name only was suggested without brand logo, `reliability` element was relatively high than other elements. It is judged that such result was related to the role of insurance company in service industry. Second, if name and brand logo both were considered in evaluation of insurance company, `reliability` element was relatively high than other elements. Especially, 6 insurance companies out of 10 had great importance in `naturalness` element, which means highly recognized logos have to be very natural and harmonious. Third, if name and brand logo both were considered in analysis of score change, contribution level of image was higher in case name and brand logo both were suggested than in case name only was suggested. This result indicates that logos are easily recognized due to their visual nature and furthermore, they can become important means to distinguish the company from others. Fourth, logo colors belonging to higher level in image contribution analysis are Green lines placing in `Soft` area. Meantime, insurance company belonging to higher level of awareness has Red lines placing in `Dynamic` area. Here, the Green lines can be connected to eco-friendly management ideology, and from the other viewpoint, they are connected to `Blue` which gives a feeling of integrity, simplicity or coolness if the language `business` is changed into color. Brand logos of Red lines have Dynamic characteristics which can be connected to brand image element adopted by financial service companies closely related to customers.

keyword : 브랜드디자인, 시각적 요소, 이미지 기여도, Brand Design, Visual Elements, Contribution Level of Image

Modern lighting should meet the needs of art which satisfies human emotion by providing a high-quality lighting environment as well as the simple role of lighting. Therefore, this study focused on the development of a table lighting design using a slim LED Bar which can be eco-friendly in saving energy. For this study table lighting design trends were reviewed, an understanding of customers was researched, current table lighting markets were analysed, and basic directions for design development were presented. Then the study analysed the materials and characteristics of Slim LED Bars and sought their applicability in a design. The conditions for the design were the satisfaction of basic functions, the use of a Slim LED Bar`s characteristics, emotional lighting with aesthetic elements, and a design with mobility and stability, A 3D model was created using sketch and CG programs to specify the design and create a numerical Database for CNC. The DB was modelled with the use of standardized CNC processing and the Slim LED Bar, a table lighting design which is faithful to the basic purposes of lighting and that can satisfy the emotions of customers was developed.

keyword : 조명 디자인, LED 조명, 탁상 조명, Lighting Design, LED Lighting, Table Lighting

The importance of integrated design which tries to increase the identity realizing effect by applying the design rule synthetically to not only products but also various elements of circumstance related with products has been increasing. As it can bee seen in the brand touchpoint wheel theory of David A.Aaker , Scott M. Davis and Michael Dunn, the effect of integrated design can be maximized by applying the element of the brand identity at every brand touchpoint, the moment which a corporation meets a customer. This study tried to compare and analyze how corporate identity typeface of the mobile telecommunication companies, KT olleh and SK Telecom T, are realized at each brand touchpoint on the basis of the brand touchpoint wheel model, and the research result is as follows. First, the use of corporate identity typeface during the experience before purchase which is the first step of the brand touchpoint wheel should be expanded. Because it is the element which not only existing consumers but also potential consumers can get information indirectly, it should imprint the image and identity of a corporation on consumers by expanding the proportion of application. Second, the application of corporate identity typeface for the components of purchase experience which is the second step of the brand touchpoint wheel should be intensified. Because it is the step which consumers personally purchase a product they want and experience, it should offer information to existing consumers and potential consumers and satisfy the purchase desire of consumers by clearly imprinting the brand image by continuously exposing corporate identity typeface to the components of purchase experience directly of indirectly. By using corporate identity typeface for such touchpoint elements of mobile telecommunication companies, it can differentiate from competitors and deliver the identity of a corporation, brand identity and image unifyingly to consumers emotionally. It can be the important corporation strategy which unifies the image and value of a corporation consistently by exposing corporate identity typeface directly or indirectly at every moment that a corporation meets a consumer.

keyword : 이동통신사, 전용서체, 브랜드 터치포인트, Mobile Telecommunication Companies, Corporate Identity Typeface, Brand Touchpoint