This study examined the character models used in TV commercial films as a CF model. This study analyzed the cases by the current status, type and characteristics of character models used in TV commercial films. The purpose of this study is to provide the basic data to establish a creative strategy for character models used in a variety of areas in the future. First, this study examined the roles of CF model, concept of character model, and the type and characteristics of character model in TV commercial films through theoretical review. This study sorted out total 169 commercial films that had appeared in the public TV commercial films over 3 years from January 2012 to December 2012. With these films, this study presented the cases by the types of commercial film and character model and the characteristics of each character model type. The results showed that the commercial films in which character model frequently appears include financing/insurance,electricity/electronics, service/retails/leisure and food/bakery in respective order. As the previous suggest, it was demonstrated that the items for commercial films are expanded from low-involvement products to high-involvement products. In addition, in classification of character model types, the most frequent characters include the main-role characters of movie, game and animation, and the next frequent character was animal characters suggesting that animal character is still widely used as a familiar character. The characteristics of the character models as a CF model include specific/systematic construction of character personality assignment and personification as well as the increasing tendency in the newly-created characters with stories. The representative examples include "Worrying Doll" of Meritz Insurance, "Godoil" of S Oil, "Toro" of Kumho Tire, "Octo" of Woori Investment & Securities and "Manager Jeong Daewoo" of Daewoo Construction Co. They plan, create and present differentiated new characters strategically. These character models has the strengths of originality, differentiation and symbolic feature, plays the role of providing familiarity as a CF model, and significantly used in the creative expression strategy.

keyword : 광고 모델, TV광고, 캐릭터 모델, Advertising Model, TV Advertising, Character Model

This study, at the level of marketing strategy, aims at grasping what kind of calendars and what kind of appeal calendars are preferred to customers and have significant influence on business image. So, this study made experiment objects, targeting at a virtual pharmacy company and referring to the calendar of the existing D Pharmacy Company. This study performed an inquiry survey on the target of the students belonging to Department of Hotel & Tourism, Kwandong University in Gangwon-do province from May 17, 2013 to May 24(8 days). This study distributed 200 copies of questionnaires and used 190 ones for verification analysis. The implication is as followings. First, as for the influence on corporate image of appeal through verbal language and visual language used in calendars, this study performed an experimental research for the first time to find if desk calendars and tapestry calendars have an moderating effect. Second, calendars will offer basic materials for basic calendar making strategy to satisfy customers` cultural need. Third, this study will be used for basic materials for the purpose of marketing and publicity of the businesses making calendars. Fourth, this study is suitable for the current situation when there are not so many researches related to calendars, though they are so important as to be recognized at the level of marketing. But this study has a limitation, that is, this study performed this a research, targeting at the university students living in Gangwon-do as a sample for appeal method of calendars, and results can not be generalized.

keyword : 캘린더, 기업이미지, 조절 효과, Calendar, Corporate image, Moderating effect

Idea techniques are important skills to those who become a creative expert designer. So, recently, in design education fields, a concernment increases, on systemize idea techniques for the purpose of learning others. This study set up systematic concept on the idea techniques and performed a learning training for idea and expression, centering on concealed idea techniques, brainstorming idea techniques, reminiscent idea techniques, humorous idea techniques. and surrealistic idea techniques. In the process, this study grasped the suggestion as followings. First, human culture is indispensible in understanding clearly conceptional thinking on idea techniques. Second, sense is indispensible to seeing and feeling the existing examples by idea techniques. Third, abundant experiential and imaginational abilities are indispensible to analyzing and apprehending examples. Anybody who observes examples and visual image has to do that under the purpose of grasping meanings, rather than simple images. Fourth, there are a variety of idea techniques, and the factors of the idea techniques are crossed and overlapped. This study conceptionally gave body to the type of idea techniques generally and suggested the case of performing learnings. So, this study will contribute to developing the theory and performing techniques for `creative idea and expression`

keyword : 창의성, 발상기법, 시각이미지, Creative, Idea Technique, Visual Image

Since the 1980s, development began in earnest 3D computer-animation, despite the short history, occupies an important role in film history. By means of the remarkable development of 3D animation technique and realistic rendering technology, even though everything is produced in virtual space, it is very challenging to distinguish extra-realistic rendering with factual reality. However, because it looks so real that they cause resistance phenomena and non-realistic expression with an attempt to take advantage of diverse feelings and experiences were encountered, a variety of non-realistic techniques were developed in the production using realistic 3D technique. In this study, through the analysis of cases that are partly using non-realistic representation for the special purpose of expression in realistic 3D animation are analyzed the utilization of the situations and effects. For this, the cumulative box office ranking of 50 in 3D animated film with partially non-realistic expressions were used to analyze. Through the analysis of cases of using partly non_realistic expression, the possibility to expand the limits of expression for historical fact, recall, dreams, memories and taste which are difficult to express audience effectively in visual media can be efficiently conveyed by effects of using non-realistic expression such as implication, brevity, exaggeration, discontinuity are presented.

keyword : 3D 컴퓨터 애니메이션, 사실적 표현, 비사실적 표현, 3D Computer Animation, Realistic Expression, Non-realistic Expression

Web-based healthcare information -may facilicate health promotion, however, internal and external factors including health information utilization, interest in web-based information, web-design, skill and content may be associated with its practice. The purpose of this study was to explore the characteristics of web-based healthcare information using survey data collected from 1476 married women.. And, we examined whether degree of internet information utilization, interest and web-design, skill and content of 50 Baby Friendly Hospitals Initiative. A cross-sectional web-mail survey was employed in this study. We found that women or those who breastfed their infant were more likley to be interested in web-based healthcare information compared to men or those with bottle-feeding, respectively. However, the degree of interest did not vary by marital status, occupation, or education. For the websites of Baby Friendly Hospitals, respondents agreed with consistency of navigation bar and high speed web browsing and recognized target group, but did not think that the web provided the detailed information on parental education. Our finding suggests the need to enhance the search engine and contents on the parental-child healthcare websites.

keyword : 건강정보, 웹사이트 디자인, 여성건강, Health education, Website design, Women health

According to social and personal characteristics of use of smart phone, the typical mobile media, the study focuses on the relationship of influence between advertising, the extrastimulation message, and the attitude toward it. It`s necessary to approach how users recognize and accept mobile advertising, depending on the features of smart phones. In order to examine it, in the assumption that mobile advertising recognition and the degree of its acceptance would be influenced by the characteristics of use of smart phone users, the characteristics were divided into personal characteristics of mobile use(individuality, entertainment and usefulness) and social characteristics of use(presentness, mobility and relationship), and extracted factors comprising the above variables and classified actual variables(economic feasibility, informativity, and convenience) based on the variables, which can measure the degree of recognition of mobile advertising. As a result, it was found that social characteristics of mobile media directly had positive influence on attitude toward advertising, and personal characteristics had relatively greater influence on it. The result shows that the dimension of general recognition toward advertising is based on how they provide personal, entertaining and useful aspects of using it. In other words, the characteristics of use in which users are satisfied in individual needs or attempt to feel enjoyment demonstrate high influence on mobile advertising recognition and attitudes, suggesting strategic approach toward appreciation of media and accepting message.

keyword : 스마트폰, 이용자 사회적 특성, 이용자 개인적 특성, 광고태도, Smart Phone, Social Characteristics of Use, Personal Characteristics of Use, Attitude toward Advertising

Contemporary consumer taste leans toward considering not only product quality but also the esthetic and artistic aspects that include cultural value. Taking as its subject the tenth poem of Yuseonsa, the sole extant piece of handwritten caligraphy of all 231 works left by Nanseolheon, a historical figure from Gangneung, the study aims to develop it as a pattern design that may be applied to cultural products. Since there exists one single piece of caligraphy handwritten by Nanseolheon, developing it into a pattern design should be tantamount to development of a design that is more precious and valuable than anything else. In a thesis preceding this study, the research has proposed a method for developing a pattern design that taps into the works by Heo Chohui whose penname is Nanseolheon. As a follow-up thesis, the current study aims to analyze Nanseolheon`s works and develop them into a caligraphic pattern design in implementation of the method proposed earlier on. In producing the pattern design, individual characters in the handwritten caligraphy of Yuseonsa that is composed of thirty-five letters are taken as its motif to be incorporated into the fusion of traditional colors and modern formativeness, which is then arranged into a harmonious composition. The design thus developed, when applied to tea products and other products like fancy stuffs and textile design, will be used as a new design motif in production of various cultural products. By applying it to cultural products, the research aims to develop new tourist products, thereby contributing to revitalization of the region`s economy by satisfying tourists` consumer appetite with diversified tourist products and differentiated cultural products peculiar to the region.

keyword : 패턴디자인, 문화상품, 난설헌, 텍스타일디자인, pattern design, cultural products, Nanseolheon, textile design

Thanks to the rapid development of IT technology, there has built the digital user environment enabling the learning around real experiences. Meanwhile, as the paradigm of constructionism which the knowledge is constructed in itself emerges, there increases the demands on the next learning environment where the users can enable abundant learning experiences and perform their learning initiatively through various interactions with others. As a way to meet the demand, some tries to build the learning environment based on the augmented reality enabling the experience learning as well as manipulating a virtual object like a real thing. Augmented Reality means the technology giving additional information which is hard to get in the real world by synthesizing virtual objects or information. Recently as high-tech mobile devices like smart phone or tablet PC are dramatically developed and rapidly expanded to the public, the e-learning that the users have used through only a PC is also changing into the `smart learning` emphasizing the advantages of mobility and individuality. Besides, as the `integrity` and the `mobility` of essential elements of smart phone shows the utilization level of augmented reality very reliably, the mobile augmented reality technology newly paid attention gives information with more real sense through 3D images. This technology is paid intensive attention as an educational medium to expand the learner`s range of new learning experiences. As there emerges the creative learning which an individual makes the experience learning and the knowledge around his/her own experiences under this trend, the necessity for the contents suitable for new smart learning is increased. However, most smart learning services currently provided are rarely different from existing e-learning services except the fact that such services are transferred into the smart phone system. In terms that the smart learning emphasizes the interaction with the mobile augmented reality which is the technology enabling more realistic experience learning by reinforcing the simulation learning`s experience effects, and it also focuses on the mobility emphasizing the experience, the contextuality, the situationality, and in terms of that the smart learning and the mobile augmented reality are commonly based on the smart phone technology mainly, it can be said that the interrelation between the smart learning and the mobile augmented reality technology is very high. If the mobile augmented reality technology is suitably utilized in the current smart learning technology based on the both technologies` interrelation, there will be accomplished to provide truly practical smart-learning services. Therefore, it is time to actively find out the ways to develop and utilize the contents for smart learning which utilizes the mobile augmented reality technology. So this study investigated the current status of general smart learning and mobile augmented reality technologies through theoretical review, and researched the possibility for the mobile augmented reality technology to be utilized in the smart learning, and the learning effects to be expected at suitably utilizing the mobile augmented reality technology. And then this study proposed what direction would generate more learning effects at utilizing the mobile augmented reality technology in the smart learning in the future. And this study verified the proposal`s validity and secured the objectivity by analyzing the proposal in using the FGI (Focus Group Interview) expert investigation.

keyword : 스마트러닝, 모바일 증강현실, 스마트러닝 콘텐츠, Smart Learning, Mobile Augmented Reality, Smart Learning Contents

The modern society is changing rapidly, and a large amount of information coexist around us everyday. In these complex variety of living space, the pathfinding ability on the visual Perceptual information is the important part of the function to deliver accurate information along with an increase in interest in the environment. The type of the sending and receiving of information in the information age appears as one of the main ways to find a destination in the architectural space efficiently with increasing complex buildings which have various space. As a part of the way of the Land-Value rising and the conservation of ground, the speed of the underground development has been increasing rapidly. Most of these types of underground development is kind of complex buildings. Due to the purpose that should be equipped with a variety of entertainment elements such as exhibition, shopping, etc. in the limited space, problems that cause confusion to users may occur because of a provision of the colorful visual attractions. Wayfinding information systems have been attracting attention in terms of user-centric service designs that can provide efficient information in a closed space. In other words, It requires new thinking, new approaches to reduce the gaps in their ability to respond to the complexity of the market. So It would have a significance that this paper establish a foothold that expand wayfinding problem to marketing-related research of the social sciences.

keyword : WAT(길찾기능력), 방문자태도, 정보처리유형, Wayfinding, Visitor Attitudes, SOP

The purpose of this study is to understand Marx`s Capital, through which the design is to understand the characteristics of the medium. Currency pricing based on product price and trading tool. Currency exchange tool. But in the process of exchange of the exchange is transformed into the host. To have a lot more money, that is tempting to pursue surplus value. This is a structural problem, not a moral issue. This design also same. Design is created `for human beings`. Design is artifacts, and `act` and `form`. However, these artifacts are made for the purpose of humans makes them dependent on the morphological order. Designed for humans is lost its purpose. The design for the design alienates humans. This is not a matter of personal and social problem. The design is according to personal taste and sensibility. But that should reflect on the social effects. We exist as a master of the media, in order to constantly reflect on the structure and must be managed.

keyword : 화폐, 영여가치, 커뮤니케이션 매체, Money, Surplus value, communication method