| Abstract |
| Personas technique is one of the design methodology to research the users. People who make the product figure out through Persona about users what their purpose on behalf of the user to set a fictional character. In this study, three different scenarios in people`s minds was to draw specific user look. Performance test, in-depth interviews, focus group interviews were based on data by. Personas technique analyzes the problem, the user needs relief, decisions, planning, design, user experience, including proven plan for that technique can be useful in cases of Kakao Talk application. First, the scenario through the visualization of uncertain and subjective data can be summarized in a representative group of users or communication between the designer can help. Second, it can consider a variety of real-world users, and an unexpected error on the part of producers can be found. Third, due to investigate the user`s needs from users perspective from cover to cover, the resulting interaction can be expected. |
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| Key Words |
| 페르소나기법, SNS, 디자인방법론, Persona, Design Research Methods |
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