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An Empirical Study on the Factors of Smart Phone Acceptance - Based on the Personal Innovativeness, Social Influence and User Interface -
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최민수 Choi Min-soo |
JEWNR 33(0) 189-200, 2011 |
ABSTRACT
This study examined acceptance decision factors of a smart phone, which is a innovative convergent media, and suggested a smart phone acceptance model to analyze the cause and effect relations of concepts. The smart phone acceptance model was developed based on the TAM(Technology Acceptance Model) of Fred Davis(1989) by expanding constructs of the model. Smart phone acceptance model showed that the higher the personal innovativeness, social influence and user interface influence were, the higher the perceived usefulness, ease-of-use and playfulness of the user were, which appeared to form a positive attitude toward use of a smart phone. It was also shown that a more positive attitude toward use leads to more positive intention toward use of a smart phone. However, the influence of cost was not verified in this model. The smart phone acceptance model here can be used as an effective tool in actual working areas as well as in academic researches on the adoption and usage of an IT media in the future.
keyword : 기술수용모델, 스마트폰 수용모델, 스마트폰 수용요인, Technology Acceptance Model, Smart Phone Acceptance Model, Smart Phone Acceptance Factors
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The current state of the Korean financial industry`s character developments and applications
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조용진 Cho Yong-jin |
JEWNR 33(0) 201-210, 2011 |
ABSTRACT
The current financial Industry is changing into the customer-centered innovations from its own self-contentment systems. The Customer`s needs are extremely diversified and fragmented because of the development of internet and digital technology. As the number of financial companies is increased, their specialty of various services offers customers the wider choices for choosing the companies. Such changes hammered the financial companies to establish the corporate images which are friendly, warm and emotional rather than safe, honest and trusty. The latter identities have been classic values for the financial firms, so called stiff and rational groups. However, they needed the changes without choices.
Such necessity appears from the consciousness changing of the customers. Their judge for the companies has been shifted from the logical and rational perception to the optical, sensible and intuitive awareness. Initially, this let the financial companies establish the strategies of the customer-centered images.
Then character is becoming as the one of the great communication tools. Characters create friendly impressions and build the familiar images. The character communications simply induce customer`s intimacy. Therefore, many of the financial companies currently make the best use of their corporate characters to distinguish their identities from the others.
Its ultimate purpose of character use is the active and smooth communications with the customers. Companies can provide the customers the better services and images which are different and preferable by applying and practically using the characters as the customer-centered marketing. This study examines the current state of Korean financial industry`s character applications and strategies. Furthermore, it investigates the efficient directions of Character uses as the crucial marketing for the smarter customers.
keyword : 금융업, 캐릭터, 고객 중심 마케팅, financial company, character, customer-centered marketing
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A Research of Traditional Wedding Costumes In ChungCheong Province
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정복희 Jung Bok-hee |
JEWNR 33(0) 211-222, 2011 |
ABSTRACT
This study was conducted based on the idea of aiming at succeeding to and developing our own national tradition by classifying systematically the traditional wedding clothes dressed in ChungCheong province, and finding out their characteristics.
There are two kinds of wedding dress; one is used for family and the other is for villagers in ChungCheong province. The characteristics of the wedding dress is a ready-made one whose size is larger and baggier than the ordinary one.
The dress bridegroom`s dress is to be worn regardless of their status, and bride`s dress and ornaments according to the rich and the poor.
In the process of study, the fact that traditional wedding had been standardized was found. As wedding costumes are nationally-designated one, and are in the same category across the nation, it is meaningless in itself to find out the characteristics of typical pattern in a certain province.
It can be said that a lot of existing theses have made mistakes owing to the absence of exact concept on it
* Wedding dress is considered as outer clothing wedded at wedding ceremony.
* Wedding dress is unrelated to season.
* For women, wedding dress regarded as the one used for the first marriage.
1.Classification of wedding costumes was indicated in mark.
2. Since wedding ceremony is standardized, it has a unilateral form nationwide.
Thus, the difference depending on provinces means the change within the form of standardization. `Wedding dress in a district` should be dealt with according to the wedding tradition.
3. Wearing the unlined summer jacket made of ramie fabric has been generally thought to be helping women to have a comfortable life in the parents-in-law´s house without much difficulty. However, it seems more likely to be thought of as the means to lower the high temperature caused by stress and anxiety while spending long hours at the wedding, and as the revelation of mother`s deep consideration of her daughter as well.
keyword : 전통혼례, 혼례복식, 충청지방, traditional wedding, traditional costume, Chugngcheong province
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Technical Expressive Characteristics of Materials in Digital Architecture
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류호창 Lyu Ho-chang |
JEWNR 33(0) 223-232, 2011 |
ABSTRACT
After the big change had been made in architectural shapes and materials mainly due to the usage of digital technologies as creative working tools, new possibilities of architectural materials and those fabrication process in digital architecture have been sought. As function -oriented design concept shifted to the sensuous and expressive concerns, digital technologies are mainly used to enhance the expressive characters of materials. Thus, this study was focused to analyze technical expressive characteristics of materials in digital architecture. The results of the study are as follows;
1) By adapting digital device and technology aggressively, architectural materiality tends to be more dematerialized, and unprecedented level of intricate details of material finishes leads to more sensuous experience.
2) Digital image manipulation systems and engraving technology and digital perforation technology are used to produce new interpretation of materials such as dematerialization by denying conventional image of materials.
3) the limitation of two-dimensional material expression is overcome by combining cutting-edge three-dimensional digital fabrication technologies showing intricate constructional skills.
keyword : 디지털 건축, 재료적 표현, 디지털 디자인 프로세스, 디지털 패브리케이션, digital architecture, material expression, digital design process, digital fabrication
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The expressive features of Fashion Design applying The Concept of Reincarnation
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김유경 Kim Yoo-kyoung |
JEWNR 33(0) 233-242, 2011 |
ABSTRACT
The emergence of modern design is closely associated with repetition of the process to transform every element existing with humanity into new forms. Through endless reproduction of the original and duplication, fashion design is showing expressive features of circulating rebirth. There exists the concept of reincarnation in its very foundation.
The concept of reincarnation which makes it possible for new arts to appear keeping speeding up designers` desires for creative development from the past to the present involves a notion having infinite values in its change and methods, and plays a key role in design development. From artistic perspective, pop art, sustainable design, parody, retro style etc. apply the concept of reincarnation to show creative features in design. First, pop art fashion design transformed all the objets and figures related to daily life into icons to represent new culture. In addition, graffiti, cartoons etc. whose artistic values were not recognized in the past are reborn as signs to symbolize the present of popular culture as they are combined with the designers` philosophical thinking. Second, in the natural environment where the fashion designer belongs, sustainable design which has appeared as an important task for development by perception of the present and the future transformed worthless objets including disposable waste etc. into artistic objets which are given aesthetic values, with the help of the concept of reincarnation. The philosophy of pursuing eternal life elucidating the humanity and life for the future is reborn continuously as the concept of reincarnation. Third, the notion of reincarnation in fashion design of parody is combined with the designer`s comprehensive and creative thinking to be characteristic of the expressive aspect that art and fashion are united. Fourth, the combination of retro-style fashion design and reincarnation is recreating fashion design into a symbolic sign to reflect the current social and cultural environments.
As mentioned above, the concept of reincarnation which is being evolved in a variety of angles from artistic perspective plays a role in creative thinking by the designer in fashion design and takes on a variety of features. Therefore, we hope that through the present study, the concept of reincarnation will be applied to fashion design as a notion which is helpful to creative ways of thinking, and that it will be able to be employed usefully as a precedent study for follow-up studies in the future.
keyword : 리인커네이션, 재창조, 창의적 발상, Reincarnation, Recreation, Creative thinkig
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The Effectiveness of Information Contents Developed by Using HRI Robots on the Media Literacy of Preschoolers
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김정연 Kim Jeong-yun , 현은령 Hyun Eun-ryung |
JEWNR 33(0) 243-252, 2011 |
ABSTRACT
Computers have been utilized as one of major educational media since they were introduced in school education in the 1990s thanks to their diverse contents. Meanwhile, however, computer-aided education has been conducted just by borrowing the architecture of adult e-learning contents that take advantage of the unique characteristics of computers, and computers aren`t yet used as practical tutors tailored to the physical and intellectual development of preschoolers in early childhood education.
It will produce the best educational effects if plenty of information is provided through teacher-preschooler interaction and if the information contents are designed by employing meta language tailored to the information cognition of preschoolers to improve the functional literacy of preschoolers in consideration of their cognitive skills and physical coordination.
The major findings of the study were as follows:
First, effective teaching methods of media literacy could be prepared by designing information contents in light of the perception and cognitive process of preschoolers.
Second, information contents could be designed in a significant way when quality information contents are selected by observing preschoolers in the classroom.
Third, HRI robots could be used as assistants of learning, publicity and education in early childhood education institutions when their media characteristics are properly utilized.
This study is of significance in that it attempted to investigate the effectiveness of HRI robots, which were the state-of-the-art media marked by speech recognition, image recognition, autonomous operation and autonomous battery charging, on information contents design appropriate for preschoolers who were in the first stage of creative education in a bid to predict forthcoming changes in education to lay the theoretical foundation for information contents design in preparation for the possible changes.
keyword : HRI 로봇, 미디어리터러시, 정보콘텐츠, HRI robot, media literacy, information contents
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A study of eco-friendly trend in modern lighting fixtures design
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한지영 Han Ji-young , 정강화 Chung Kang-wha |
JEWNR 33(0) 253-261, 2011 |
ABSTRACT
Because of the sudden environmental pollution, designers claim the needs of being aware of the serious influences of what they do on the environment. Although some say about the importance of pursuing designs acting as a stimulus to human sensibility, it is still important to look at to bigger picture to prevent the macro view of sacrifice. In the whole process of production-consumption-and discard of all designed objects including products, spaces, services, and system, designers are involved. Therefore, designers have a responsibility to plan their objects with the consciousness of the surroundings.
In this paper, the research focused on the roles of lighting equipments in support sustainable designs. This paper aimed to analyze the tendency of sustainable designs of lighting equipments which consume materials and energy.
The definition of the field to be studied is lighting fixtures specifically, works revealing the purposes of designers on eco-friendly surroundings. In later chapters, literature helps to explain theocratical considerations and case analysis describe the way of applicability of eco-friendly design in light fixtures.
Through this research, the tendency of eco-friendly design in lighting equipments are the low-energy consuming, the renewable energy investment, the reuse of materials, the decrement of waste, the use of sustainable materials, the conveyance message claiming protection of the environment, and so on. Moreover, the research explains the distinguish of the fields in which designers practiced green designs in the production-consumption-discard process.
keyword : 친환경, 조명기구디자인, 경향, eco-friendly, lighting fixtures design, trend
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Responses and Effects of Korean & Chinese Consumers to Advertisement of New Trend Product - Targeting iPhone4 Launching CF -
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장운 Jang Won , 김선주 Kim Sun-joo |
JEWNR 33(0) 263-272, 2011 |
ABSTRACT
Due to the market saturation and the digital convergence phenomenon in communication market, the structure with low growth and low profit is being fixed. Accordingly, the mobile communication industry, which is getting fierce gradually, is grappling with seeking new strategy through advertisement in order to form corporate brand image and to increase competitiveness.
This study is what empirically compared and verified this with seeing consumers` responses, namely, advertising attitude, brand attitude, purchasing intention, and advertising visual preference as the advertising effects through iPhone 4G TV-CF launching advertisement between Korea and China, which are developing the advertising activity effectively by using the advertising communication frame through CF advertising, which expressed with technical aspect and emotional story. As a result of research, China`s iPhone 4G TV-CF launching advertisement was indicated to be more positive and effective in all the aspects of advertising attitude, brand attitude, and purchasing intention, which are the central research problems of this study. Also, in the most impressive image part in iPhone 4G launching CF advertising of Korea and China, the positive advertising effect could be confirmed to be formed in the family-based harmonious and emotional scene. This was proved that subjects in two countries weren`t shown significant difference in cultural value of each country in I*Phone 4G advertising of Korea and China.
This study is suggested that a strategic frame of advertising in line with each generation through globalization has effective and useful value, rather than containing cultural emotion of each country in advertising as for a brand advertising marketing strategy of similar item hereafter.
keyword : 뉴트렌드제품 광고, 선호광고 트렌드, 광고효과, New Product Ad., Preference Ad. Trend, Advertising effects
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Design System Development of Franchise Esthetic Brand - Focused on the Spa Brand of BeauPeopleClub(BOHEMI Spa) -
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신재욱 Shin Jae-wook , 송영은 Song Young-eun |
JEWNR 33(0) 273-286, 2011 |
ABSTRACT
As the recent introduction of the five-day work, the number of consumers visiting aesthetic shops has been increased with the expansion of leisure time and the growing interest in self-management. The initial type of most aesthetic shops was the high-price type which cannot be easily accessed by the public. Such high-price typed aesthetic shops lost their foundation due to financial hardship, such as IMF crisis in Korea, and instead aesthetic franchise businesses providing middle priced services have been emerged. Recently, consumers prefer more systematic management of franchise type and large-scale businesses have been entering the start-up market, which makes the market more systematic and commercialized.
Aesthetic industry has been constantly developed because of rapid growth of franchise business, transformation of large international brands into distributors, diversification of advertising routes due to emergence of social commerce, and constant advance of medical aesthetic.
Now, franchised aesthetic brands have experienced new take-off stage through the promotion of premium-class service integrated with spa service beyond popularization of brands. With the diversification of marketing strategy, many franchise businesses are making efforts to cope with the demand of customers. Many aesthetic brands have been created due to the success of franchise businesses, but it is considered that it is difficult to provide a differentiated service if only focusing on young customers and middle-priced programs.
This study examined the development of brand system for new trend of domestic aesthetic business, based on the spa brand of BeauPeopleClub, a good franchise brand selected by the Small & Medium Business Administration. This study intended to develop a luxurious, expensive brand, which can promote the entry to a new market and establish the level of brand recognition, targeting the thirties through the fifties. It established its theoretical structure, based on the examination of the precedent studies, literatures, webzine, and other materials, and analyzed similarity and difference through the comparison with other competitors. As a preliminary research, it derived brand direction sand concepts and also conducted the design draft. Also, it verified the validity of hypothesis with Likert Scale and significance percentage through this research.
As a result of the analysis, it was found as follows; first, the logo types containing blue or gold color which conveys exclusivity, beauty of curve and neat feeling are preferred as the image reminding spa-typed aesthetic brands: second, for the customers with high frequency of using aesthetic shops, a brand image is considered as important.
That is, it can be said that only thorough organization and management of brand identity, establishment of concepts and convergence of each element can create a synergy effect for the development of unique and original brand. Development of differential design system for aesthetic brands will contribute to the securing of market competitiveness, such as the securing of various classes of customers, the formation of reliable brand power, efficient marketing effect, etc.
keyword : 프랜차이즈 에스테틱 브랜드, 디자인시스템, 디자인 개발 프로세스, Franchise Esthetic Brand, Design System, Design Development Process
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A Study on Advertisement using Duplicating Models and its Effectiveness depending on the Level of Significance of the Product over the Consumer`s interest
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이창근 Lee Chang-keun , 김은희 Kim Eun-hee |
JEWNR 33(0) 287-298, 2011 |
ABSTRACT
The model that represents the product in advertisement plays a major part.
In attempts to get their message across more clearly, or strongly convince the buyer, the advertiser wants the model to have sufficient public confidence and look more attractive. Therefore, one can see a number of specific big-name celebrities increasingly appear on advertising materials. Such frequent appearance of well-known models, however, leads to few problems where the celebrities are exposed too often and also for too many companies at once. In effort to resolve these issues and maximize the attention given by the consumers, advertisers and producers are displaying the duplicated-portrait of the model.
This Study compares two versions of printed advertisement, where, in one, the model is appeared in single and in the other, he/she is duplicated. For the result, the level of effectiveness derived from each case will be presented.
The shorten conclusion of the Study is that, the image of duplicated model shown in the advertisement for “Significant Products”; ones that consumers are willing to spend more of their time and money on, is proven to be more effective, and also, the two different sexes did not differ in their ways of reacting to these images of duplicated model.
Overall, one can recognize that the Duplication of model is an effective way to advertise a product.
keyword : 중첩모델, 제품관여도, 광고효과, Duplicating Model, Involvement products, Advertisement Effect
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