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Vol.33, No.0, 189 ~ 201, 2011
An Empirical Study on the Factors of Smart Phone Acceptance - Based on the Personal Innovativeness, Social Influence and User Interface -
최민수 Choi Min-soo
This study examined acceptance decision factors of a smart phone, which is a innovative convergent media, and suggested a smart phone acceptance model to analyze the cause and effect relations of concepts. The smart phone acceptance model was developed based on the TAM(Technology Acceptance Model) of Fred Davis(1989) by expanding constructs of the model. Smart phone acceptance model showed that the higher the personal innovativeness, social influence and user interface influence were, the higher the perceived usefulness, ease-of-use and playfulness of the user were, which appeared to form a positive attitude toward use of a smart phone. It was also shown that a more positive attitude toward use leads to more positive intention toward use of a smart phone. However, the influence of cost was not verified in this model. The smart phone acceptance model here can be used as an effective tool in actual working areas as well as in academic researches on the adoption and usage of an IT media in the future.
Key Words
기술수용모델, 스마트폰 수용모델, 스마트폰 수용요인, Technology Acceptance Model, Smart Phone Acceptance Model, Smart Phone Acceptance Factors
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