Nowadays universities are facing a major change in the educational environment, such as, declining number of domestic students and increasing number of oversea studies, To survive strong global University Brand is more required than ever. Therefor the universities are now focusing on developing University Identity(UI) system targeting not only the domestic market but also the global market. Kyung Hee University, which recently celebrated their 63^rd anniversary, is working on their UI renewal to establish a global acknowledgment. As a core element of the UI system, symbol mark is a visual icon that represent the philosophy and history of the university. This study is intented to analyze 50 symbol marks of the universities in the asia area and suggest a differentiation strategy on designing a successful symbol mark for Kyung Hee University and other universities in the similar position.

keyword : 대학 아이덴티티, 심벌마크, 차별화 전략, University Identity, Symbol Mark, Differentiation Strategy

The 21st century, interactive Media has been evolved from network in the Internet age, mobility in ubiquitous age, and digital convergence. Recently, As expending digital convergence, age in Interactive Smart Media combined with intelligent has arrived. As a result of rapid growth, Interactive Smart Media also became quick growth. The convergence and growth of Ubiquitous, Virtual Reality, Entertainment, Information, Education, and Space reached an age of technological innovation. And such fields of activity become important in the field of smart media that can create new added value in our society. Therefore, this study wants to analyze the interactive smart-media of future through identification of Home and Foreign Researches trend of smart-media, digital convergence, and a comprehensive understanding about convergence and innovation combined with "Intelligent" in smart age"

keyword : 인터랙티브, 스마트미디어, 융합, Interactive, Smart Media, Convergence

Expanding the usage of smart device upon screen, efficient role of content is emerging based on this transitional period. Traditional media content are evolving into digital format. This symptom is not also simple change into software format but people in general are pushed into new way of thinking and ground breaking change of behavior. Upon this environment, this study is focused on proof of smart device concept, digital content and digital publishing. The reason way these focuses is methodology for the evolving digital content is absent since the emerging moment of the smart device. The final goal of this study is to finding appropriate digital format for digital content on the boundary of smart device.

keyword : 스마트 디바이스, 디지털 콘텐츠, 디지털 퍼블리싱, Smart device, Digital content, Digital publishing

Nowadays, a distinguished website design is required to attract user`s attention. In order to achieve this aim, a creative expression strategy is needed to satisfy users` emotional part. in this point of view, it could be stated that illustraion is a very useful method as a characteristic visual element. This paper aims to suggest the application of Illustraion for the website interface design. In order to achieve this purpose, this study firstly investigated existing literatures to examine the concept and the difference between traditional illustration and digital illustration. Secondly in the point of view of information design, the characteristic and meaning of Illustraion in website design was researched. Through the result, three noticeable findings were discovered. Based on the findings, this study suggested the cases of appication in website design development. It is expected that the result of this study is able to help the designers` use of illustrations in the development of website interface design.

keyword : 웹, 일러스트레이션, 정보디자인, Web, Illustration, Information Design

Stone Crafts Hair Ornaments Reason for the small craft industries include first stone here and abroad that can be easily processed form and the pursuit of mass-produced forms and processing operations are relatively simple. Most of the domestic and international gemstone jewelry, crafts pendant, necklaces, earrings, bracelets, hair ornaments currents are the most common was difficult to find. Hair jewelry gemstone craft competitive production, rather than popularity to be produced utilizing the properties of stones leading to measures derived from the study were the following assumptions. First, the small processing for natural stone crafts. Second, the nature of hair ornaments, too thick or weighing form is avoided. Third, when selecting the type of rough stone, you choose thin or rectangular stones that are large will ever use. Fourth, consist of the metal casting with gemstone and additional stones to attach each others to produce a variety of forms. Fifth, different production techniques applied. Sixth, try to craft jewelry, gemstones, depending on being not used technique in domestic. On the other hand, these assumptions are based on the fact gemstone jewelry, crafts, the natural ecological environment and natural images from the comfort of selection, of stones, and stones of the features of shape and colors by selecting the nearest stone was produced. This paper suggests the rough craft of gemstone presents a new production techniques.

keyword : 원석공예, 헤어장신구, 수공예, Hair Crafts, Gemstone Art, Hand Craft Art

At a current point where the life patterns of consumers are changing at a rapid pace, the products are made at factories but are bought at customer`s hearts. A Brand is an expectation of a company or a product, and also a promise and reputation, Even though it is only a concept that cannot be seen or touched, a brand takes an actual form when it meets design. Furthermore, the new goal of new brand management in all corporations is the brand equity, and the User Experience Design is contributing to it. One must precisely understand the customer`s area of activity, and comprehend when, where, how a customer experiences the brand. It has become very important to how to share emotional and rational experience with the consumers. Plus, much elaborate design communication is needed for not only the brand recognition, but also for consumer`s purchasing behavior decision making. Thus, in this research, a strategic model of User Experience Design to establish a Brand Equity was suggested, while emphasizing on the importance of main points that affect consumer`s purchasing behaviors through examples of theoretical discussions and examples, based on the current data and documents. It can be said that strategically designing Consumer Experience, which is one of communication activities of building a brand equity, is a very important part.

keyword : 브랜드 에쿼티, 소비자 경험디자인, 접점, Brand Equity, User Experience Design, Contact point

This study is on the aesthetic characteristics of Lanvin design succeeded by Alber Elbaz, and tried to understand his pursuing brand`s new design concept and aesthetic characteristics. In this study, the three key aesthetic characteristics of Lanvin designed by Alber Elbaz are (1) modern-romantic beauty (2) aesthetic of experimental form (3) the beauty of delicate decoration. First, the modern-romantic characteristic is a reinterpretation of Jeanne Lanvin`s romantic simplicity. It is expressed in comport & traditional silhouettes of dresses, romantic details, and luxurious materials based on simple and contemporary feeling. Second, aesthetic of experimental form is new mode of expression of Alber Elbaz`s innovative and experimental sense of the fom. Throurh the exaggerated volume, asymmetrical & unconstructed design, the Elbaz`s avant-garde silhouette was expressed. Third, the beauty of delicate decoration is expressed in various trimmings and luxurious self-fabric details based on Jeanne Lanvin`s original handcrafted details. Elbaz pursues the beauty of decoration which is more splendid and elegant.

keyword : 알버 엘바즈, 현대적 낭만미, 실험적 형태미, 섬세한 장식미, Alber Elbaz, modern-romantic beauty, experimental form, delicate decoration

The style of expression of New media art, that is component parts is changed recently according to new media expansion. Through the changes of media form of new media art, it showed that auditory, tactile, participatory elements besides visual elements. In this study, six new media art characteristics came from analysis of new media works on the following. In other words, realization of interactivity, network structure, multisensory by tactility, synesthesia of visual and auditory elements, space extension including virtual space, complexity of hypermedia. These characteristics exist, in the art works, not separately, but they are inter-related to and dependant on each other. The audiences, who were passively appreciate the art works, now can participate the production by controlling or even manipulating the interfaces for the interactivity of the art works, due to these innovative characteristics of the media art. The forms of the content have also changed for these new characteristics. They are nonlinear, multidirectional, and multi layered, just as the hyper media. This article defines the new media art from new perspective by characterizing the contemporary media art works, and foresees the new media art in the future.

keyword : 뉴미디어 아트, 뉴미디어 아트 특성, 상호작용성, new media art, characteristics of new media art, interactivity

After 2009, domestic mobile environment is focusing on the expansion of smart phone market and the development of various applications. As a first research, this paper analyzed an expressionism art work for the development of the smart phone augmented reality curator. An extracted result was organized quantitatively through the dominant color analysis of an expressionism art work. An analysis of emotional adjective by Haruyoshi color image and a color distribution chart using Hue&Tone898 color table were suggested. On the results of experiments, it was found that the difference on the color analysis shown in the artists` work was existed. In the dominant color analysis, hue was relatively high in distribution of R, YR, Y and distribution of S, L, Dp, Dk tone was high in tone. According to the experimentation of this thesis, it is found that color characteristic whose frequency of colors affiliated with YR and Dk tone was higher in an expression of artists` subjective sensitivity and response through objects and affairs compare to objective facts in expressionism artworks. In the sensitive adjective analysis, it is found that the distributions of ethnic and wild of R zone and dandy and classic of W zone were high. The presented result would be used characteristic value on the development of smart phone applications based on the artist identification of an art work. Especially, emotional adjectives suggested would be used valuably for extracting background music when imaginary curator explained an art work.

keyword : 표현주의 작품, 감성색채, 주조색 분석, Expressionist Paintings, Sensitivity Colors, Dominant Colors Analysis

Recently the object of this research inquired into the concern degree about the spirit Ryan flaw aging for the beauty propensity to consume investigation according to the spirit Ryan flaw aging phenomenon of 20. The object of this research performed the survey for 20 which lives in Seoul and Kyonggi area by using the library research and statistics and preceding essay and extra data about the cosmetics availability, cosmetics reality of usage, purchasing behavior, and beauty propensity to consume from June 3rd in 2011 until June 10th and collected 323 parts except insufficient 17 parts of questionnaire among 3 340 part and the statistic processing used SPSS WIN 18.0 program and whether it was the skin of 20 according to this or not it analyze. The result that it is put through this research and it is analyzed are as follows: The factor of the beauty propensity to consume was classified as the image seeking type, reasonable the consumption seeking type, brand seeking type, and total 4 s factor of the fashion oriented. And in the cosmetics availability, cosmetics reality of usage, and difference of the cosmetics purchasing behavior, the thing having an effect on the cosmetics buyer, cosmetics purchase place, and cosmetics purchase decision according to the concern degree and difference of the thing which it thinks in the cosmetics choice that factor of the beauty propensity to consume was important was exposed to be meaningful whether it classified as the higher rank in which the concern about the spirit Ryan flaw aging is the highestest among 30%, infix 40%, and subordinate 30% based on the average 3.48 of the spirit Ryan flaw aging concern degree and it set the group of the spirit Ryan flaw aging concern degree and it was the skin according to the spirit Ryan flaw aging concern degree. Or not. The result of looking into the difference of the beauty propensity to consume according to the spirit Ryan flaw aging concern degree the image seeking type and fashion oriented were exposed to have the meaningful difference according to the spirit Ryan flaw aging concern degree. But in the reasonable customer premises and brand seeking type, the difference according to the spirit Ryan flaw aging concern degree not was exposed to be meaningful in the significance level 5%. The concern degree of the spirit Ryan flaw aging has an effect on the beauty propensity to consume of the 20th man and woman through the result described in the above and the spirit Ryan flaw aging method being various according to this factor can be proposed.

keyword : 얼리안티에이징, 뷰티소비성향, 20대 남녀, early anti-aging, beauty propensity to consume, in 20` adults