ㆍ
Design observations and approaches of Achille Castiglioni
|
정의철 Jung Euy Chul |
JEWNR 33(0) 39-52, 2011 |
ABSTRACT
Achille Castiglioni was born in 1918 and died in 2002. During his 50 years career, he has designed on almost 160 objects, including lots of lamp, stool and 60 objects.
Castiglioni has shown that while form and function are main ingredients for successful design, but they cannot be the designer`s only concerns. He has often said, `What you need is a constant and consistent way of designing, not a style.` and `Design demands observation` has become one of his many mottos.
His own way has been to focus on understanding objects, basing his designs on a narrative approach in which observed or imagined need results in a satisfying design solution. The perceived need that inspired the object can be equated to the conflict central to any narrative, and the design itself then acts as the resolution, the happy ending.
This study has a significant meaning in that it focuses on the observation and the approach which concerned about his design
keyword : 디자인 관찰, 상상적 필요, 디자인 접근, design observation, imagined need, design approach
|
|
Full Text
|
|
ㆍ
An Analysis on VMD and Store Image of SPA-typed Fashion Retail Store - Focused on 20s` Female residing Seoul and GyeongGi-Do Area -
|
김현주 Kim Hyeon Ju |
JEWNR 33(0) 53-64, 2011 |
ABSTRACT
The purpose of this study was to investigate VMD and store image of SPA-typed fashion retail store and was to provide the strategic store plan of SPA-typed fashion retail store. The data was collected from a questionnaire conducted on 272 of 20s` female who live in Seoul and GyeongGi-Do area and was analysed by factor anaysis, reliability, t-test, one-way ANOVA, and linear regression. The study results suggest the following strategies for SPA-type stores: First, SPA-type fashion retail stores need to establish effective VMD strategies focusing on harmonious interior design, displaying brand-related mannequins, accessaries and POP, customer- friendly store layouts and in-store displays. Second, The in-store environment of SPA-type stores targeting women in their 20s may be improved to attract more customers by presenting pleasant spaces, easy access to wanted goods and various groups of products. Third, Domestic SPA brands need some improvements in terms of store appearance, regular display changes and customer service providing easy exchanges and refunds of products. Fourth, as VMD has direct influence on the in-store environment, accessibility, economic value and communications, more weight should be put on VMD in order to increase the competitiveness of domestic SPA-type brands against their foreign counterparts.
keyword : SPA형 패션소매점, VMD, 점포이미지, SPA-typed fashion retail store, VMD(Visual Merchandising), Store Image
|
|
Full Text
|
|
ㆍ
A Study on the Types of Styles Shown in the Expression of TV Advertisement - focusing on Aristotle`s poetics plastic elements of drama -
|
이유용 Lee You-yong , 정동환 Jung Dong-hwan |
JEWNR 33(0) 65-76, 2011 |
ABSTRACT
This study introduces various expressive types and classifying methods of TV advertisement which has been classified through previous literature review and advanced research and furthermore analyzes the expressive types of domestic and overseas advertisement through the way to classify six dominants based on the Aristotle`s theory of drama`s plastic elements newly suggested by this researcher.
Using the new way of classification by the theory of drama`s plastic elements, this article compares, analyzes, and classifies the 2009 and 2010 winners of the three greatest international advertising festivals, `Clio Awards`, `New York Festivals`, and `London International advertising Awards` whose authority has been acknowledged internationally. Moreover, this study analyzes the expressive types of local TV advertisement with the top 100 among the 2010 advertisements posted in the websites specialized in TV advertisement of which authority has been recognized domestically.
For the analysis, two directors who once worked at the advertising agency specialized in producing CF and one advertisement image expert participated. Each type was explained, and the advertisements were analyzed cooperatively. Each expert was made to watch the advertisements through DVD or data file type movies and mark the plastic element playing roles as the strongest dominant among the six plastic elements in the proper types of TV advertisement styles.
Through this analysis, this paper examines which type of TV advertisement is loved the most by local or overseas consumers and also the implications of the result.
keyword : 아리스토텔레스, 드라마 형성소, TV광고, Aristotle, drama plastic elements, TV advertisement
|
|
Full Text
|
|
ㆍ
Advertisement of Louis Vuitton bag and make up
|
장윤영 Jang Yun Young , 유태순 Yoo Tai Soon |
JEWNR 33(0) 77-88, 2011 |
ABSTRACT
This study aims to examine the effect of the advertising image of a product on makeup and to stress its importance by analyzing the makeup of the bag advertisement of Louis Vuitton, which has become an internationally famous brand with an image of tradition and popularity.
Targeting the bag ads in newspapers between 2006 and 2010, this study investigated the characteristics of the makeup images in the ads. After dividing the ads into the S/S and F/W seasons, the texture, line, and color of the makeup in the ads were analyzed and compared with the trend makeup in the same season to discover the unique characteristics of Louis Vuitton`s bag ads.
The results showed that in the S/S season, bags in brighter colors that were made with lighter materials were mainly advertised, and accordingly, the makeup also focused on lighter and more colorful looks with natural color expression on a glossy texture. In the F/W season, however, the ads mainly showcased the classic design and color of bags made with heavier materials. Accordingly, the makeup also stressed elegance and class on a matte texture.
The comparison between the makeup in the Louis Vuitton ads and the trend makeups showed that as opposed to the trend that expressed natural lines on a glossy texture, the makeup in the Louis Vuitton ads expressed texture and lines differently by season and by ad concept. While the colors of the two makeups were similar, the Louis Vuitton ads expressed a sexy image, with the stress on the eyes slanting upward and the lips.
The comparison of the image positions in the makeup in the Louis Vuitton ads and in the trend makeup showed that as opposed to the trend makeup that used many romantic images, the makeup in the Louis Vuitton ads mainly used sexy images. This shows that the advertising concept of Louis Vuitton, which aims to express splendid and sexual images of women, is identical to the image of makeup.
keyword : 광고 메이크업, 루이비통 광고 전략, 루이비통 광고 메이크업, Advertisement make-up, Louis Vuitton Advertising Strategies, Louis vuitton Advertising makeup
|
|
Full Text
|
|
ㆍ
A Study on Analysis of Townscape Characteristics of Slow City in Changpyeong, Damyang-gun
|
문선욱 Sun Wook Moon |
JEWNR 33(0) 89-98, 2011 |
ABSTRACT
Slow city movement based on vernacular and traditionality is respectful of human and nature and stands against a treat to the environment and townscape. The purpose of this study was to analyze townscape characteristics of slow city in Changpyeong, Damyang-gun and to propose the plan for continuous townscape`s identities.
The results of the study are as follows. Slow city in Changpyeong has unique townscape resources; aggregation of Korean southern provinces traditional houses and alley by stone walls and so on. But despite the improvement of townscape, there are many clashes of colors or materials and weak points in management caused by no historical researches.
Therefore slow city in Changpyeong should set up a goal to preserve traditional townscape images. It`s based upon the premise that is historical research. And it`s important that coherent townscape policy should carry out thoroughly. For putting a plan into practice first, it should set up design code and guideline. And then application of area should expand all Changpyeong. Those processes should be gradually improved to harmonize the traditional and the modern characteristics. In addition, it is clearly necessary to educate all members, and to assist realistic finance for attracting voluntary participation from residents.
keyword : 슬로시티, 경관디자인, 풍토성, 전통성, slow city, townscape design, vernacular, traditionality
|
|
Full Text
|
|
ㆍ
A comparative of both Domestic Fashion and Nail Art Trends
|
박미희 Park Mi Hee , 유태순 Yoo Tai Soon |
JEWNR 33(0) 99-109, 2011 |
ABSTRACT
This research puts its purpose on trying to determine correlation of nail art trend and domestic fashion brand by analyzing trend of domestic nail art that is establishing itself as a part of fashion and developing at a fast speed in the beauty treatment industry.
Seoul Collections, the collections and more than representative collections in Korea, were selected to analyze fashion trends in this paper. 745 pieces from 9 designers, who had participated in the collections more than 5 seasons out of 6 seasons ranged from S/S 2007 to F/W 2009, were put to use to be analyzed. To assess nail art trends, 787 artworks from 2007 to 2009 which had been included in NAILPIA, one of the nail-specialized magazines published in Korea, were collected. Each piece was classified, assessed, and compared according to colors, patterns, and decorative features. 7 specialists of fashion and nail-art took part in questionnaire surveys to verify the study with objectiveness. The results are as follows.
The research reveals that the frequency of colors in fashion and that of in nail-art have the frequency levels in common except for gray which belongs to N system. The patterns which fashion and nail-art had in common were the ones composed of flowers, geometric figures, stripes and dots. However, characters or illustrated ones were seldom seen in both fashion and nail art. The commonly used decorative elements both in fashion and in nail-art were metal ornaments and spangles. Moreover, there were some differences depending on the characteristics of materials of the decorative elements.
In conclusion, it was evident that there was a correlation between nail-art and fashion trends in Korea.
keyword : 트렌드, 네일아트 트렌드, 패션 트렌드, trends, nail-art trends, fashion trends
|
|
Full Text
|
|
ㆍ
The Esthetic Form and the Representation Element of the motif of Chinoiserie
|
김연화 Kim Youn Hwa , 한석우 Han Seok Woo |
JEWNR 33(0) 111-120, 2011 |
ABSTRACT
The objectives of this study are to analyze the effect of the element of representation for the motif which focuses on the characteristics of forming shown in artworks on the area of ceramic art, and to reinterpret the artistic and esthetic value after establishing concepts for the pattern and esthetic form of chinoiserie and the concept of formativeness.
As the study methods, the correlating mechanism and esthetic value between the conceptual formative element and the formation characteristics of patterns are analyzed. Identification of meaning of recurring elements and its norm, confirmation of the esthetic influence and verification of the source for appearance of elemental motif centralized on porcelain was carried out to acquire meaning of crossed chinism and chinoiserie.
The chinoiserie motif shown in European Chinism showed chinoiserie preference in Baroque, and had taken a role in formation of new pattern by infusing (Rococo) pattern, thus signifying its possibility as tool for satisfying neo-estheticism. Exotic ideas and thoughts including stories and contents based on Taosim, confucianism and Shamanism in was expressed by balancing realistic and fictional elements and thereby characterized geometric formativeness of Europe.
Chinoiserie motif in modern porcelain figure is confirmed to be originated from metaphysical and physical emotionally like Chinese view of nature, custom and thoughts. The chinoiserie of Europe has the value of flowing in possibility as a tool of creating esthetic sense for new modern forming and recognizing the unity and balance which are the result of combining oriental/western motif with western forming style.
keyword : 모티브, 시누아즈리, 미학적 가치, motif, chinoiserie, esthetic sense
|
|
Full Text
|
|
ㆍ
Characteristics of Lifestyle of the Pre-Elderly for Future Elderly-friendly Housing Design
|
류혜지 Ryu Hye-ji |
JEWNR 33(0) 121-130, 2011 |
ABSTRACT
This study was carried out to look for the characteristics of lifestyle of the pre-elderly to suggest elderly-friendly housing designs for enhancement of the homeowner`s quality of life. The literature review and web survey were used for this study. The survey was conducted by taking 400 people with the age of fifty and sixty. The results of this study were as follows: The first, their lifestyle was divided into six types according to physical, economic and social state of the surveyed people. The second, type 1 of the lowest physical, economic and social states had the highest rate, and type 5 of the highest those states had the second highest rate in six types. The third, type 1 was distributed throughout women, people with educational level of less than college graduates, computer-illiterate, people with a monthly income of less than 2 million won, and people living in multi-family housing of less than 30 pyung. The forth, type 5 was mainly found in group of men, people with more than bachelor`s degrees, computer-literate, people with a monthly income of more than 2 million won, and people living in one`s own apartment of more than 30 pyung. The fifth, there were differences in lifestyle according to gender, education, computer skills, income, house type, size, and ownership. Finally, as a result of survey on the lifestyles of pre-elderly with the age of fifty and sixty, the elderly-friendly housing designs should be adequately developed by considering the various types of their lifestyles.
keyword : 라이프스타일, 주거디자인, 예비노인층, Lifestyle, Housing Design, Pre-Elderly
|
|
Full Text
|
|
ㆍ
Characteristics of Living Environmental Design for Nursing Home in Korea
|
이연숙 Lee Yeun-sook , 유혜정 Ryu Hae-jung , 임예지 Lim Yea-ji , 황지혜 Hwang Ji-hye |
JEWNR 33(0) 131-144, 2011 |
ABSTRACT
The increase of later elderly people due to ageing people draws the rising demand for the improved qualitative environment for the welfare of the elderly people on individual and social base. Therefore, not only the large and small public facilities of local provinces but also the private facilities that can meet for the demand and needs of the aged people more flexibly are encouraged to be changed. In accordance with this trend, this study intends to diagnose the design trend and the level of the domestic facilities for the elderly people through studying three leading facilities selected in Seoul Metropolitan area. This study was accomplished in SP facility in Seoul that was built later than 2004, S facility in S District that particularly focuses on welfare system for the elderly, and KH hospital that renewed its nursing facilities recognizing the importance of its environment. The survey method applied to each facility adopted the walk through evaluation method and collected data were analyzed by John Zeizel E-B concept model. As result of analysis, the 3 cases had their own well established environment based on their guidelines and directions. The 3 facilities revealed practical examples and levels of environmental design and how their residential environment can be created for treatment of the elderly people and betterment of their quality of life. Environmental design that used to put emphasis on model structures faces the necessity to challenge for creation of elderly friendly environment based on more scientific knowledge. From this viewpoint, this study will be regarded as a good example to find out the suitable direction of welfare facilities in future.
keyword : 환경디자인, 요양시설, 환경행태모델, Environment Design, Nursing Home, Environment-Behavior Factors Model
|
|
Full Text
|
|
ㆍ
The comparison between luxury brand purchaser and non-purchaser on luxury value preference, masstige consumption value and price perception
|
조재정 Cho Jaejeong , 황진숙 Hwang Jin-sook |
JEWNR 33(0) 145-158, 2011 |
ABSTRACT
With the globalization of fashion industry and the increase of luxury market, comsuption patttern of fashion consumer has been changed to various ways. This study investigated the comparison of luxury value preference, masstige consumption value and price perception in purchaser and non-purchaser of luxury goods. The statistical analysis used for the study were factor analysis, t-test, chi-square test.
Results showed that masstige consumption value consisted of fashion-oriented value, utility value, social value, confirmative-oriented value and aesthetic value. The luxury value consisted of consipicuousness, high quality, reputation and distinction. Price perception consisted of price value orientation, price-quality inference, price information, price-prestige inference and price reasonable seeking. The t-test results showed that between the group of purchaser and non-purchaser of luxury brand among the masstige consumers had significant differences on masstige consumption value, luxury value preference and price perception.
keyword : 매스티지 소비자, 매스티지 소비가치, 명품성, 가격지각, masstige consumer, masstige consumption value, luxury value preference, price perception
|
|
Full Text
|
|
|
|