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The Relationship between Market Oriented-Design Information and Business Performance
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김호곤 Kim Ho-gon |
JEWNR 27(0) 7-16, 2010 |
ABSTRACT
The purpose of this study is to understand the relationship between market oriented design information and business performances. Firstly, a pilot test has been conducted with a panel of 10 design experts from academicians and design practitioners. Based on the pilot test, a questionnaire survey has been conducted with 107 designers or product developer in order to test the relationship between market orientation of design and business performance. The results are as follows: First, many of designers use market oriented design information in design development. Second, use of market oriented design information means focusing on market environment in design development, use information about market environment. Third, the higher market orientation of design, the better corporate image. Fourth, the higher market orientation of design, the higher market share. Implications for future studies has been discussed.
keyword : 시장지향성, 기업이미지, 시장점유율, market orientation, corporate image, market share
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Cultural Ideologies and Mythological Structure of Hallyu
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박장순 Park Jang-soon , 변동현 Byun Dong-hyun |
JEWNR 27(0) 17-26, 2010 |
ABSTRACT
The debate is recently heated why the Hallyu(The flow of Korean culture into foreign countries) boom has been declining year by year. According to the government statistics which has been compiled since 1995, the amount of TV drama export occupying about 90% of the whole TV contents export`s amounts started decreasing in 2006. The rate of export growth of broadcasting contents also drastically decreased in the second half of 2000`s, to be only one fifth of the first half of the 2000`s. What is the fundamental cause of the sharp downturn of Hallyu phenomenon? This study intends to explicate the cause in the light of the cultural ideology perspectives and the antagonistic relationships of cultural imperialism and cultural pluralism. This study argues that the dual meaning of the coined word `Hallyu` comes from the cultural ideologies in the relationship of binary opposition, and examines closely the relationships between the cultural ideologies and pro/anti-Hallyu through the mythological structure theory. Based on the concept of Levi-Strauss` mythological structure, this study finds that there aroused dual meaning of `reject`(negative) and `acceptance`(positive) of `Hallyu` phenomenon in the mind of foreign people. It is argued that Hallyu phenomenon could be explained by the ideological theories of cultural imperialism and cultural pluralism, and these ideologies are the fundamental cause of pro-Hallyu and anti-Hallyu. In short, cultural imperialism ideology lies behind the anti-Hallyu(寒流), and cultural pluralism ideology lies behind the pro-Hallyu(韓流) trends in foreign countries.
keyword : 한류, 문화다원주의, 문화제국주의, Hallyu, cultural imperialism, cultural pluralism,
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Conditions to Make Use of Architectural Ceramic Decorations in Ubiquitous Environment
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조충휘 Cho Chung-hwi |
JEWNR 27(0) 27-36, 2010 |
ABSTRACT
Development of ubiquitous technology has led the quality of our life to be enhanced, and home-networking system is offering efficiency, safety and convenience to modern life. Human beings are seeking a new life style in a comfortable systematic environment. These conditions demand beautiful design and environmentally friendly materials for the products of everyday life, and ceramics are suitable for them. Ceramics have been used for practical purposes and artistic expressions for a long time, and nowadays, emerging as the best material for architectural decorations in ubiquitous environment.
As for the conditions for architectural ceramic decorations to be used in ubiquitous environment, the interface should be designed for humans and consist of environmentally friendly elements. The designers who design architectural ceramic decorations need to acquire and understand ubiquitous technology, find the best surroundings for home network functions and then design the architectural ceramic decorations, and the decorations must be combined to the system which carries out various commands of the network.
They have to be designed as the products of artistic value, and manufactured through a mass production system so that they can be standardized and made convenient use of in different environments. Each product should be installed with the exact compatibility in the system. The architectural ceramic decorations which make the best use of the ceramic materials are combined to the home networking system, function as the convenient tools for life, add the sensation of artistic pieces, satisfy the limitless desire of humans and will create an important chance for the development of Korea`s ceramic industry.
keyword : 유비쿼터스, 건축도자, 장식물, Ubiquitous, Architectural ceramics, Decorations
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A Study on the Urban Color Planning Development for the Improvement of City Environment and for City Identity Establishment. Focused on the urban Color planning case study for Dongdaemun district.
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김미영 Kim Miyoung |
JEWNR 27(0) 37-52, 2010 |
ABSTRACT
Importance of urban landscape color planning is increasingly emphasized in recognition of its significance in urban landscape. However, such problems as lack of a city`s distinctive identity, mismatch between urban landscape design and color, and increasing homogeneity have emerged as results of failure to establish cultural identity of a city through landscape color, lack of integrity between urban landscape design and color, and insufficient understanding of practical methodologies for urban landscape color planning.
The purpose of this study is to offer practical guidelines for accomplishing desired urban landscape design as means to the ends of enhancing cities` aesthetic competitiveness and creating their distinctive identities.
The geographical scope of the study is Dongdaemun district in Seoul. As a preliminary study with an aim to propose urban landscape color guidelines, the present study conducted landscape color-related case analysis, residential attitude survey on urban design and urban landscape color, and urban landscape characteristics and color status. Recommendation for the design direction and corresponding urban landscape color guidelines are advanced in accordance with the results of the study.
The urban landscape color planning in Dongdaemun is suggested to analyze the data about the relation with the urban landscape, to make a plan based on the result so that the urban landscape not only within Dongdaemun district but also in Seoul city is harmonized, and to create the urban landscape which the residents want. Also, the urban landscape is improved aesthetically and establish its own identity by suggesting color planning which preserves, utilizes, and harmonizes natural and cultural resources in Dongdaemun.
keyword : 도시경관 색채계획, 도시 디자인, 도시 아이덴티티, urban landscape color planning, urban design, city identity
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Trends Research and Development View of Mobile Augmented Reality Based on Smart Phone
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김철기 Kim Cheol Ki |
JEWNR 27(0) 53-64, 2010 |
ABSTRACT
Based on advance of hardware and graphic processing technology, the evolution of AR(Augmented Reality) technology and expansion of mobile phone market have emerged as hot issue. Especially, Smart phone market represented by iPhone and Android phone is currently undergoing rapid growth. Many smart phone based applications are registered in online market called by AppStore. And If you go to the website, it can be downloaded for charge or free. Most of registered applications are product based on AR. But, in spite of concerns, there is no discussion about problems of AR based applications. This paper analyzes smart phone based AR problems, and presents solutions about them. They are classified two category such as technical problem and contents based problem. The one is related with minimization of error difference and correction, it is can be solved with advancement of future technology, the other has to deal in isolation from technology. i,e,, in so far, because applications are developed in restricted regions, we must be feel keenly the necessity of killer applications. Therefore, to solve problems, this paper aims to survey many applications types, and presents future`s development direction of applications.
keyword : 증강현실, 스마트 폰, 모바일, 콘텐츠, Augmented Reality, AR, Smart Phone, Mobile, Contents
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Analysis of factors for effective interactions in remote practical design exercise class
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이향아 Lee Hyang-a , 윤지현 Youn Ji-hyun |
JEWNR 27(0) 65-74, 2010 |
ABSTRACT
Interactions in remote practical design exercise class are core factors for learning enhancement through self-directed learning by students. As a characteristic of practical design class, there is high level of utilization in multimedia tools but current interaction factors use minimal level of multimedia tools. The purpose of this study is to propose reasonable lecture model of practical design exercise class by analyzing interaction factors in practical design exercise class and propose appropriate direction after deriving problematic issues.
keyword : 원격강의, 디자인 실습교과목, 상호작용, remote class, practical design exercise class, interactions
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Eco-friendly Corporate Design Identity based on Customers` Awareness and Behavior of Natural Cosmetic Brands
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이경현 Lee Kyoung-hyeon , 박정주 Park Jeong-joo |
JEWNR 27(0) 75-86, 2010 |
ABSTRACT
Recently, `Eco-Friendly Management` has been popular widely in Business areas and many companies try to carry out green management with various approaches toward sustainable development. In addition, Costumers` preference toward eco-friendly products is increasing as the diffusion of green life style. Thus eco strategy and eco policy are quickly spreading in cosmetic companies.
This study investigated important elements of Eco-Friendly Corporate Design Identity of well-known natural cosmetic brands via the ECDI tool which is divided into Eco Product/Service, Eco Visual Design, Eco Communication, and Eco Marketing. Furthermore, the study examined consumers` environmental concern, purchasing behavior, and influence of the ECDI elements on natural cosmetic companies.
keyword : 에코디자인 아이덴티티, 에코디자인 전략, 친환경화장품, Eco-Friendly Corporate Identity, Eco Design Strategy, Natural Cosmetics
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Effects of Kinetic Typography Expressed in Web Advertisement on User Responses. : Focused on awareness responses and affect responses.
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이승민 Lee Seung-min , 양보영 Yang Bo-young |
JEWNR 27(0) 87-96, 2010 |
ABSTRACT
The kinetic typography, a combination of time and sound is used extensively in the web advertisement in which communication and visual effects are highly important. Previous research has shown that kinetic typography is more efficient in delivering a message and provoking interest of audience than other method, but this finding is largely based on exploratory research on the theory while sufficient empirical research is absent.
In this research we investigate the difference between kinetic typography and static typography used in the web advertisement in terms of audience`s awareness and affect, and the different reaction by the specific kinetic typography types. And then verify how to effect the advertisement attitude of this reaction.
The study results suggest that ! kinetic typography causes more affective response than static typography, which influences audience`s attitude toward advertisement. It means that kinetic typography is proven to bring about more positive effects on the web advertisement than static typography. However the awareness reaction and the reaction based on the type of kinetic typography were turned out to show no significant difference.
keyword : 웹광고, 타이포그래피, 사용자반응, Web AD, typography, User Response
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A study on the correlation betwwn self-expression based on the types of using the Bolg and gender
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박화진 Park Hwajin |
JEWNR 27(0) 97-106, 2010 |
ABSTRACT
Summarizing based on the existing theories regarding the gender, it can be found that female has relationship-oriented characteristics whereas male has self-oriented characteristics. Of course, there are many characteristics of femininity and masculinity in addition to these characteristics. However, this study performed an analysis based on `the relationship-oriented characteristic` which is an example of femininity and `self-oriented characteristic` which is an example of masculinity in connection with the type of using blog.
As such, the difference between femininity and masculinity was formed from the society. This can be understood through the concepts of anima and animus suggested by Jung. (See Section 2, 2-1) Furthermore, Jung suggested that an individual has both femininity and masculinity simultaneously, but seeks to conceal his/her opposite gender (female or male) in unconsciousness for adapting himself/herself to the society, which provided a chance for for suggesting the theme of this study.
Therefore, based on the concepts of anima and animus suggested by Jung, this study conducted an analysis through the survey specifying that “Do femininity and masculinity which have been formed from the society still exist in the cyber space where gender equality communication is possible?”. The findings of this study is expected to have a significant impact on the formation of smooth personal relationship as a method of minimizing misunderstanding generated from mutual interaction through the blog.
keyword : 사이버 공간, 블로그의 이용형태 3가지, 여성성과 남성성, cyber space, the type of using blog, gender
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A Study on the application of Ethnic Style in Commercial Space design
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우지연 Woo Ji-yeon |
JEWNR 27(0) 107-116, 2010 |
ABSTRACT
This study is to define the ethnic style, which stands out as one of the emotional marketing strategies and new design concepts in commercial space. This study will examine the value of the ethnic style application in commercial space, the general process of ethnic design coordination and design elements of the ethnic style which effectively convey ethnic images.
Ethnic style is unique design style of the specific nation, race and culture. It can be applied to diverse commercial space by the uses and images of the space. This study helps to approach ethnic styles in a variety of ways by suggesting diverse design methods, such as general expression which presents the unique traditional style of certain ethnic group, thematic expression which presents the unique mood related to certain place, period, tradition, and literature of the ethnic group and eclectic expression which combines more than two ethnic styles. If designer approaches the space through multidimensional senses in ethnic style application, the commercial space will improve customer satisfaction and there will be a marvelous marketing effect.
keyword : 에스닉스타일, 상업공간디자인, 실내코디네이션, Ethnic style, Commercial space design, Interior coordination
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