| Abstract |
| This study is to define the ethnic style, which stands out as one of the emotional marketing strategies and new design concepts in commercial space. This study will examine the value of the ethnic style application in commercial space, the general process of ethnic design coordination and design elements of the ethnic style which effectively convey ethnic images.
Ethnic style is unique design style of the specific nation, race and culture. It can be applied to diverse commercial space by the uses and images of the space. This study helps to approach ethnic styles in a variety of ways by suggesting diverse design methods, such as general expression which presents the unique traditional style of certain ethnic group, thematic expression which presents the unique mood related to certain place, period, tradition, and literature of the ethnic group and eclectic expression which combines more than two ethnic styles. If designer approaches the space through multidimensional senses in ethnic style application, the commercial space will improve customer satisfaction and there will be a marvelous marketing effect. |
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| Key Words |
| 에스닉스타일, 상업공간디자인, 실내코디네이션, Ethnic style, Commercial space design, Interior coordination |
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