| Abstract |
| The purpose of this study is to understand the relationship between market oriented design information and business performances. Firstly, a pilot test has been conducted with a panel of 10 design experts from academicians and design practitioners. Based on the pilot test, a questionnaire survey has been conducted with 107 designers or product developer in order to test the relationship between market orientation of design and business performance. The results are as follows: First, many of designers use market oriented design information in design development. Second, use of market oriented design information means focusing on market environment in design development, use information about market environment. Third, the higher market orientation of design, the better corporate image. Fourth, the higher market orientation of design, the higher market share. Implications for future studies has been discussed. |
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| Key Words |
| 시장지향성, 기업이미지, 시장점유율, market orientation, corporate image, market share |
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