| Abstract |
| Recently, `Eco-Friendly Management` has been popular widely in Business areas and many companies try to carry out green management with various approaches toward sustainable development. In addition, Costumers` preference toward eco-friendly products is increasing as the diffusion of green life style. Thus eco strategy and eco policy are quickly spreading in cosmetic companies.
This study investigated important elements of Eco-Friendly Corporate Design Identity of well-known natural cosmetic brands via the ECDI tool which is divided into Eco Product/Service, Eco Visual Design, Eco Communication, and Eco Marketing. Furthermore, the study examined consumers` environmental concern, purchasing behavior, and influence of the ECDI elements on natural cosmetic companies. |
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| Key Words |
| 에코디자인 아이덴티티, 에코디자인 전략, 친환경화장품, Eco-Friendly Corporate Identity, Eco Design Strategy, Natural Cosmetics |
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