This study is aimed at developing one piece prototype pattern for ready-made clothes on the basis of different body types of women in their twenties. It also examines the body type of women who wear a C cup, which has recently increased due to the westernized body type. This factor was taken into consideration as a reference pattern for pattern design of various one piece items. First, based on the 3D body scan data done by the 6th Size Korea(2010), 168 women among 208 adult women in their twenties fell under 18.5 ~23 of BMI, which is the standard body type. In the basis of those fell in that category, crosstabulation analysis was conducted for 9 different body types, which were categorized by cup size and Choi Jee-young`s drop theory. The C cup body type, which is referred to as HH type(6.9%) and the A cup body type, which is also known as the AN type(37.5%) were selected and the cross-analysis was carried out based on Z-score. As a result, HH type (C Cup) is more bent back than the AN type (A Cup), while the HH type (C Cup) is characterized by more bust development than the AN body type (A Cup). Moreover, for the AN body type (A Cup), the circumference surrounding the bust is long and longitudinal length passing the nipples is long in the front and short in the back, which indicates that there is an additional element on top of AN body type (A Cup) being the bent-back body type. This study suggests one piece prototype pattern that is suitable for ready-made clothes and reduce dissatisfaction from women in the 20s due to the size, which has arisen from the westernized body type.

keyword : 20대여성, 원피스 프로토타입패턴, A컵체형과 C컵체형, Women in the 20s, one piece prototype pattern, A Cup type & C Cup type

The study focused on examining the differences in retail entertainment, attitude toward a multi-complex shopping mall, usage intention, and word-of-mouth according to age and gender differences, and shopping orientation types. The study conducted an online survey of multi-complex shopping mall shoppers, and utilized a total of 439 survey responses for the final analysis. The results revealed that female consumers showed more pleasurable responses on parking and rest facilities, food and beverage facilities, living services, fashion retails than male consumers. Male consumers were more likely to enjoy living-related retails than female consumers. The results showed that consumers in their 50s were more likely to enjoy living services, consumers in their 40s showed more pleasurable responses on events, and consumers in 20s showed lower responses on entertainment facilities. Consumers in 30s showed middle scores between 20s and 40s in terms of all factors of retail entertainment. The results also revealed that high-involvement shoppers showed the highest scores on all dependent variables (retail entertainment, attitude toward a multi-shopping mall, usage intention, and word-of mouth), followed by economical shoppers, and low-involvement shoppers. The study contributed to the research field of retailing related to multi-complex shopping malls, and suggested diverse practical implications to develop retail entertainment strategies based on target consumer characteristics.

keyword : 리테일 엔터테인먼트, 성별차이, 연령별차이, Retail Entertainment, Age Differences, Gender Differences

Design emerged as a new breed of industry adding functional and aesthetic value to products following the Industrial Revolution in the 18th century, and it has become a critical tool to create and improve quality of life for the mankind. As different industries become intertwined and increasingly require collaboration in the 21st century, the industrial paradigm has been rapidly shifting to bring about an “age of convergence revolution" and design has taken on a bigger role in the expansion of the design-driven industrial paradigm and creation of a creative economy. In order to enable the creative economy to make a new breakthrough for the national economy, it is preferentially necessary to incorporate the behavior and experience of consumer`s into goods and services through “design thinking” so that a higher level of satisfaction will be achieved. When it comes to the development and implementation of convergence design policies for the construction of creative industries, the public sector needs to push for horizontal structure-based convergence by making changes in vertical structure-based policy implementation dependent on the government and in inflexible interdepartmental roles. Also, as the condition of success, ICT-based industrial convergence, collaboration between R&D and design needs to be achieved first and foremost. To this end, the expansion of design convergence R&D systems and fostering of professionals who will operate them are necessary. In addition, it is essential not only to create innovative businesses such as service design and future design in order to widen the horizon of design but also to strengthen the design infrastructure in such ways as establishing design clusters, statistics, information and systems that can enable the utilization of design as the driving force behind convergence and growth. All these efforts will allow Korea to make a quantum leap and become a powerhouse in the design industry that leads the convergence age in the 21st century.

keyword : 창의산업, 산업융합, 디자인적 사고, creative industries, industrial convergence, design thinking

The purpose of this research is to study how character design can act as a marketing devise, through literature and market research, and to analyze the emotional influence of character design on a consumer group. The millennium generation, which has been exposed to the greatest variety of characters, is set as the target consumer base to derivate a pattern of the emotion-driven consumerism. As a consumer group, the generation has utilized the digital technology closely and has absolved the diversity of globalism. The members of the generation are masterful in expressing their individual opinions on and off the internet and they are pioneering new culture on their own ways by accepting and actively experiencing their hobbies as new recreation. They are creating the new consummation pattern based on so-called kidult culture. This is the same fond emotion one feels when looking at cartoon characters from the childhood as everyone is eternally nostalgic to the time as the trace of dear memories linger.

keyword : 캐릭터, 밀레니얼세대, 감성소비, Character, Millennial Generation, sensibility as consumption

Infancy is the period that the creativity is developed actively the most, so it is to be focused on the flexible and creative thinking ability based on the basic thinking ability. In order to adapt to the society which is being changed rapidly and getting diversified as a member of our society, we need the attitude to solve the problem for ourselves facing the new circumstances or problems, and each infant needs to be the creative person to show the unique and creative ability. This ability is formed through their own exploring process with the interest in the world around them(Ministry of Science, Education and Technology, Ministry of Health and Welfare, 2012). This research is to develop the voluntary and flexible creative expression ability through the integrated after-reading activity programs using the picture books which can be contacted easily based on the 4 year-old Nuri curriculum which is the new common course in kindergarten and nursery center. To read the various kinds of books in early childhood is to make the children have the positive attitude for the reading and it provides the motive to read books for themselves. The infants need to know the value and fun of reading and to consider reading as important. The after-reading program using picture books to help the development of creativity of infants needs to be utilized in the field, and also, these researches should be conducted continuously.

keyword : 창의성, 유아독서, 누리과정, Creativity, Book Reading for Infants, Nuri Curriculum

Along with improved economic level and social concern, the lobby spaces of government office buildings are gradually becoming larger and more multi-functional. As a result, very complex systems of circulation cause problem of way-finding that users have trouble in finding the destination or lose the sense of direction. Hereupon, the aim of this study is to analyze the environment-informational functions of spatial design for way-finding and to survey the present conditions or problems of lobby spaces in Korean government office buildings based on the study results to present the alternative suggestions. The spatial design for way-finding is classified into 4 types: space structuralization, area individualization, visual informationization, and building -landmark. The relationships between environment -informational functions and 4 types of spatial design for way-finding are as followed; the spatial structuralization can be analyzed with environment-informational functions such as centrality, openness, and legibility; the area individualization can be analyzed with territoriality, differentiation and convergence; the visual informationization with visibility, awareness, and discrimination; the building-landmark with directivity, identity, and perceptual access. The result of analyzing the lobby spaces in domestic government office building shows that the specialized spatial structuralization for helping way-finding, area individualization through finishes and color, and consideration of visual informationization such as sign system were shown in general. But in the environment-informational viewpoint based on the user, it is just being applied in a passive and partial manner so the way-finding at the lobby spaces in government building should still be highly improved.

keyword : 길찾기, 환경정보, 공공청사 로비공간, Way-finding, Spatial environmental information, lobby space of government office building

The research aimed to develop a classification system of visualization methods based-on design information for creative problem finding and analyzing. As design topics are getting diverse and complicated, the methods to find and analyze design problems become the center of design researchers` interest. Therefore, many design methods and toolkits have been proposed, and specially, `A Periodic Table of Visualization Methods` has been widely used as a good reference. However, it is difficult for this table to apply to design project because the table only provides the title and example(s) of each visualization method. Accordingly, this research proposes a classification system based-on design information. By doing this, researchers easily apply the visualization methods to their project(s). This research was conducted by collecting many cases and examples of visualization, defining design information, and discovering how to compose visualized results by combining design information. The proposed classification system will be used as references for further developing visualization toolkits and design information systems.

keyword : 창의적 문제 발견, 문제 해석, 디자인 정보, 시각화, 분류 체계, Creative Problem Finding, Problem Analyzing, Design Information, Visualization, Classification System

Military costumes have long had a strong influence on fashion design. The purpose of this study is to analyze the design and identify the characteristics of military costumes in the Joseon dynasty to adapt these for Korean fashion design. For this reason, documentary records, paintings and relics were used as research material. Armor design provided increased motional flexibility through slits and the arrangement of rivets was symbolic. Decorations included images like dragons and the phoenix, and were developed based on five-elements color. Gunbok was active wear because of its various slits and variable design. It was multipurpose functional clothing, pursued through decorative patterns and the five-elements colors of fabric. Yungbok secured an activity space via skirt pleats, and featured a variable design with detachable sleeves. The hat was gorgeously decorative thanks to its material and ornaments. Clothes with a squared neckline or a shorter back had diverse designs and were showy items. The analysis of the formative characteristics is as follows: First, structural activity, an indispensable condition, is the structure provided for enhancing the activity. Second, variable functionality is the characteristic of providing different functions to change the type and purpose. Third, decorative aesthetics aim to increase the external grandeur of military generals and soldiers. Fourth, social symbolism was found in the costume`s expression of the regiment through the five-elements colors, and the arrangement of rivets, which had shamanistic symbolism.

keyword : 조선시대, 군사복식, 한국적 패션 디자인, Joseon Dynasty, military costume, Korean fashion design

Called "dyslexia` is irrelevant point literacy skills and capabilities with those of a general character is different depending on the used language, means that the ability of the visual means of communication than the spoken language based on the voice was accompanied. Symptoms can be divided into innate as selective factors and acquired factors are the source of the symptoms. Can be represented as continuous symptoms of confusion, memory (remembering) the distinction (identifying) type and a relationship of a language from the speech of the characters and that the essential characteristics of dyslexia diagnosis. Establish the basic criteria for the type of character that the character of dyslexia improve the ability of the character recognition and morphological analysis aspects for dyslexia makes peripheral one as presenting symptoms based on the surface as the center of the study. Perceived as such in the segment phoneme unit, syllables, morphemes, words, language acquisition process is the requirement of the character structure is the basic structural principles for resolving dyslexia discrimination form of letters. To avoid confusion in the form of visual similarity and the gravity direction through the transformation of the visual properties and basic structural shape consistent discrimination between alphabet form, and specifically, with a focus on the base line (baseline), text processing center of gravity, columns (stick may be the most central methodological variations of the form element that has the form of compensation, such as the alphabet) and tail of a portion of the closed form and an open form distinct tilt adjustment. The functional principle inherent in all of the basic elements for the most commonly used troubleshooting for alphabets letterpress dyslexia.

keyword : 난독증, 문자인지, 문자구조, Dyslexia, Letter-recognition, Letter-structure

Purpose of this research was to survey the relationship between turnover intention and customer orientation which were influenced by job insecurity, exposure to emotional labor, and emotional burnout during the performance of hair beauty service workers. This research was significant in considering the factors combined which was regarded separately in previous researches, thus it may contribute to the beauty industry by giving informations of strategies for proper management of human resources of beauty business. For this research, surveys were held to 395 people who are over 20 years old of both genders, and living in Busan, Gyeongnam, and Daegu area. The data analysis was performed through the programs such as AMOS and SPSS 21.0 for Win. Conclusions are following : Job insecurity made positive influence to emotional burnout and turnover intention, and made negative influence to customer orientation. Exposure to emotional labor made positive influence to emotional burnout, and turnover intention, and made negative influence to customer orientation. Emotional burnout made positive influence to turnover intention, and made negative influence to customer orientation. Turnover intention influenced negatively to customer orientation, which means the more turnover intention makes the lower customer orientation. Job insecurity influenced positively to exposure to emotional labor, and they got positive correlation.

keyword : 직무불안정성, 감정노동노출, 감정소진, Job Insecurity, Exposure to Emotional Labor, Emotional Burnout