The purpose of this study was to interpret the implied meaning the red carpet fashion and to analyze the Korean actress` social identity in historical, sociocultural contexts. Most of all, linguistic signs frequently appeared in the red carpet fashion text, are investigated. With this signs, we draw the Korean actress` social identity. The results are First, the sexual objectification that is the linguistic signs of sexy Image Second, the worship of the actress as a star that is the linguistic sign of fantasy, goddess Third, independent, differentiate identity revealed various feminity, traditional korean image, characteristic style stands for the pride as successful star Forth, high-priced signs reveal the actress` status and power elevated. Finally We define the social identities of the korean actresses as sexual objectification, reproduction star idolized, independent, differentiate subject, and powerful, pretentious actress.

keyword : 국내여배우, 레드카펫패션, 사회적 정체성, Korean actress, Red Carpet Fashion, Social Identity

This study is aimed at identifying the relevance between the usability principles of UX design and accessibility and satisfaction in social commerce websites. To accomplish the objective, the principles of websites that followed the usability principles were established as the following: visual clarity; visual accessibility; behavior affordance; system responsiveness; ease of use. The relevance among the factors were examined empirically. Data was collected through a `survey` with `5-point Likert scale.` The sample was the following: those in their 20s to 40s who had made a purchase through a social commerce website and were residing in Seoul and other metropolitan regions. The data was collected for 32 days from July 25 to August 25 in 2014. A total of 323 copies of the questionnaire were collected. After excluding 18 with insufficient content, 305 copies were used for final analysis. For empirical analysis, the following statistical methods were conducted: factor analysis; reliability analysis; correlation analysis; multiple regression analysis. As a statistical analysis tool, SPSS Win. 11.5 was used. The findings are as follows. First, the five factors established as usability principles had a significant impact on the website accessibility and satisfaction. Thus, greater impact of the factors will lead to higher website accessibility and satisfaction. Second, among the factors, the one with the greatest impact on website accessibility of visitors was `ease of use.` Meanwhile, `visual clarity` had the greatest impact on the website satisfaction. Thus, `ease of use` should be considered first to boost the accessibility of visitors. To boost the website satisfaction, `visual clarity` should be considered first. Third, in terms of relevance between website accessibility and satisfaction, higher accessibility will lead to higher satisfaction of the visitors. The findings will be useful for designers working on social commerce web design. Also, the data will be useful for social commerce companies during brand strategy planning. However, the usability principles may not be generalized for all of them, due to limited areas and size of sample.

keyword : UX 디자인, 사용성 원칙, 접근도·만족도, UX design, Usability Principle, Website Accessibility·Satisfaction

This study is to provide basic information about the performance evaluation of functional components used in mold cup brassieres for classified breast shapes to improve their level of fitness and comfort. Fittings have been conducted on three separate occasions so as to evaluate the fitness of brassiere patterns and effectiveness of functional components used for each breast shape, and a total of 27 sample brassieres (9 for each breast shape) have been used for this research. Brassiere cups and wires were selected at the first and second fittings, respectively, and suitability and addition of mesh tape were decided at the final fitting. According to the results from the first fitting, the woven brassiere cup for Breast Shape I has received the highest evaluation marks, while the punctured mold cups have proven to be the most appropriate for Breast Shapes Ⅱ and Ⅲ. The brassiere cups have been selected based on the results from the fittings, which have established the most appropriate cups for each breast shape. The brassiere patterns for the second fitting have been adjusted according to a criterion on comfort and fit that has been evaluated as unsatisfactory. At the second fitting, the woven brassiere cup with the plastic wire has proven to be the most appropriate with Breast Shape I, while the punctured mold cup with memory wire and the punctured mold cup with plastic wire have been the most appropriate with Breast Shapes Ⅱ and Ⅲ, respectively. Following the incorporation of the appropriate brassiere wires, a strip of mesh fabric has been attached to the underside of each cup for the third fitting. At the third fitting, the woven brassiere cup with the combination of the plastic wire and mesh fabric has proven to be the most appropriate with Breast Shape I, while the punctured mold cup with memory wire and the punctured mold cup with plastic wire and mesh fabric have been the most appropriate with Breast Shapes Ⅱ and Ⅲ, respectively.

keyword : 유방유형, 브래지어, 기능성 부자재, 착의평가, Breast shapes, Brassiere, Functional components, Performance evaluation

Many recent designs have been extending with the more significance in innovative designs, and this research aims to elicit those innovative elements of different products. In particular, the purpose is to comprehend the correlation between the consumer behaviour and those observed factors. Also, this research analyzes current electronics to demonstrate how innovative factors could affect the buyers` intention. Through a preceding research and examining the documents, "Aesthetic Appreciation," "Function/Structure," "Practicality," "Contribution" and "Admiration," were drawn out as five factors of innovative product designing. By connecting those factors to the investment plan in innovative products or conventional products, this research attempts to determine which factor has significant impacts on the buyer`s decision. Survey questions were also given out to study the acceptance criteria of buyers when it comes to innovative items. The result showed that the range of consumer acceptance was dispersed relatively evenly and this survey functioned as effectual data for analyzing the consumer behavior. The correlativity of innovative factors in a product and consumers` purchase behavior is as follows. Investment in items that are regarded as highly innovative mostly derived from the appreciation for the aesthetic value, but items that are usually known as being conventional seemed to have influence on consumers that were mostly looking for practical value or functionality. It was evident that a product with higher emphasis on its innovativeness has been relatively more affected by the desire for "aesthetic appreciation." The research was able to find out that the innovativeness of a product has significant influences on consumers` deciding factors and how differences between many innovative products could benefit those people with the element of surprise.

keyword : 디자인 혁신성, 혁신디자인 요소, 혁신과 구매의도, innovation design, design elements for innovation, purchase intention of innovation

Poster design was created as the modern society was formed. With the increase of mass production and communication with the public, the importance of posters increased and posters could be actively made as the technology to replicate them in large quantities developed. One of the remarkable features in early modern poster design is the simplification of images and silhouette technique is the expression usefully utilized in such simplification. The silhouette technique originated from the shadow portrait and refers to a method of expressing with the contour of a form. It can emphasize the outer form, highlight lines by expressing the inside with the plane, attract the attention and stimulate the curiosity of the beholder with flat feelings and margins. The silhouette technique shown in modern poster design was the adequate expression method in either the production method of mass-production or effective communication. The silhouette technique gave the approach of modern expression method suitable for mass production to art posters, curve and flatness to posters of Art Nouveau style and a clue of geometric modeling expression to posters of the secession school. In addition, it was used for symbolization of images in Sachplakat style and as the expression method of intuitive meaning delivery in the poster of the World War. It was useful for creating and experimenting a new approach appropriate for the modern society beyond realistic form expression. Through the silhouette technique shown in early modern poster design, we can see the process in which the area of design is settled and changed depending on the formation and changes of modern society. The formation of the modern expression method unlike the past and background of modern design to be completed in the future can be seen.

keyword : 근대 포스터, 실루엣 기법, 모던 디자인, Modern Poster, Silhouette Technique, Modern Design

This paper is to provide implications in strategies to advance as a global brand which overcomes the defensive strategies of Korean mid to low priced brands which have experienced a downturn through research into the design strategies of global SPA (Specialty store retailer of Private label Apparel) brands which have had a great effect on the Korean fashion market. Among others, the paper is to conduct research into a strategic fashion design process through the case study of ZARA, a Spanish brand and H&M all of which show strength in design and produce the latest trend the fastest. These days, the Korean fashion industry is going through great difficulties since it has not coped with the trend of the quickly changing fashion market appropriately. In particular, along with the introduction of global SPA brands, many low to mid priced brands are giving up sales in succession. Large Korean companies began to launch local SPA brands in order to respond to this, and it still takes a little more time to see their performance. Studies on the customer-oriented, empirical, and strategic design process in the design field have been already actively carried out, and have been discussed frequently. However, in the fashion industry, this process has become the latest issue along with the growing strength of SPA brands. Now the time is over that brands deliver their own concept & identity unilaterally to consumers. In particular, in the mid to low priced market where there is fierce competition, brands are so overflowing that it appears difficult to differentiate those brands from other brands. Also, with the advancement of online shopping malls, various multi-shops, and global brands, it has become difficult to operate such brands in the form of unilateral supply centering on department stores. To keep pace with such a changing paradigm of the fashion market, it is time for Korean brands to make changes obviously to ensure competitiveness and to take a leap as global brands. Through research into consumer-oriented design strategies including the design process and efficient management system of ZARA which reflects the response of consumers immediately in their planning and designs and sells products reflecting such a response while using their shops as a medium, and of H&M which collects trends while its trend group composed of designers traveling all over the world, the paper aims to help Korean fashion brands which have followed only an external process in seeking solutions to enhance the unique value of Korea, which is suitable for the domestic situation and condition.

keyword : SPA브랜드, 전략적 패션디자인, 소비자 중심, SPA BRAND, STRATEGIC DESIGN PROCESS, CUSTOMER-DRIVEN DESIGN

The 6 official languages used at the United Nations are Arabic, Chinese, English, French, Russian, and Spanish. Chinese among them has the biggest impact as a tool of communication due to large populations of the Chinese character cultural sphere, and the ones who learn all about Chinese culture and Chinese language at Confucius Institutes around the world. Like nation`s defense and economy, language has a closer relationship with national competitiveness. Therefore English is considered as the most dominant global language of communications. For the same reason, it is common to create brand design in English throughout the world. Recently, U.S. competitiveness has been weakening relative to its competitor, China. economic growth of last 5 quarters of China kept 7.7 percent on average, and the China`s economy is likely to exceed the American economy at the end of 2014 to be the most powerful economic power in the world based on purchasing power parity. As such, China`s competitiveness has been rising to the world`s best to require development of global brand design that has made use of the Chinese characters. The Chinese characters called hanzi are logograms used in the recording of Chinese. They have 4 characteristics to be successful global brands: First, Chinese characters have been developed from pictographs to logograms to express not only pictures resemble what they depict but also abstract images. Second, Chinese characters are classified into four categories based on the principles of character formation. There are pictographs, simple ideographs, compound ideographs, and phono-semantic compounds. Ideograms illustrate abstract ideas through iconic forms or arbitrary signs, and compound ideographs are combination of two or more pictographs or simple ideographs to create a new character with a third meaning. more than 90 percent of all existing Chinese characters are phono-semantic compounds. They consist of two parts that have rules to be easy to understand and pronounce: a semantic element which suggests at the meaning of the character on one side, and a phonetic element which hints to the pronunciation of the character on the other side. Third, Chinese characters can be simplified very basic visual symbols, like circles and squares of affiliated strokes and radicals to design brand identity easily. Lastly, Chinese characters is said to be not only the art of the writing that can stylize characters depending upon calligraphy or writing instruments but also communication tools. Beijing 2008 Summer Olympic Game`s emblem design titled `Dancing Beijing`, the Industry and Commerce Bank of China, and the FAW`s symbol design were designed by reflecting characteristics of Chinese characters and gained global reputations in brand design. As shown by these very successful samples, brand designs in Chinese characters have possibilities as world brands.

keyword : 한자, 글로벌, 브랜드디자인, Chinese Characters(Hanzi), Global, Brand Design

Recently, as aged society emerges, people are more interested in the inclusive designs which considers the needy people in our society such as senior citizens, etc. Inclusive design is a more expanded concept than the universal design. It includes variety of different users. This study aims to analyze the concepts and features of inclusive design by document researches and case study targeting public media designs on `Daegu modern culture path` which emerges as historical and cultural downtown to identify inclusive design orientation and propose public media designs. In addition, this study is significant to provide fundamental data needed to apply inclusive designs to public media designs. Public media design is to induce information, notion, action, etc. Installations that are easily understood for public benefits is required not only for seniors but also for the disabled, children, foreigners, etc. In order to apply to public media design, this study evaluated modern culture path in Jung-gu, Daegu by identifying concept and principles about inclusive designs, further extending from previous products and service designs. While the previous studies were centered around seniors and the disabled, case studies were done not only on foreign tourists but also on domestic tourists to deduce conclusions about the direction and features of inclusive design in public media design. On the basis of inclusive design, by more empirical studies and continuous researches on public media design through systematic analysis are required in the future.

keyword : 인클루시브 디자인, 공공매체 디자인, 대구 근대문화골목, Inclusive design, public media, design, Modern Culture Path

This study about sustainability of fashion is still an ambiguous area, shows 1)sustainability concept and 2)an influence of emotional design to sustainability of fashion product via fashion products` life-cycle. In addition, it does recently successful cases of emotional design through sustainable fashion product process. Finally, the purpose of this study offers the sustainable model of emotional design via fashion product life-cycle. In the methodology, this study has investigated sustainability of fashion based on literature study for understanding sustainablity concept as a main argument of general areas. The objects were the cases of fashion companies and professional designers in sustainable fashion design from 2010 till 2014. This study finally analyzed significant successful procedures for emotional design in 4 categories as representative cases. The result of study in the concept of sustainability shows emotional sustainable design to be in circulation style of life-cycle. The sustainable emotional design to be more various synergy effects, requires a designer to be more creative and a company to use a new welfare model for making a balance of Economic, Environment and Social elements.

keyword : 지속가능성, 감성적 디자인, 라이프 사이클, Sustainability, Emotional Design, Life-Cycle

Formation and development of new media are rapidly taking place in the modern society, and opportunities for acquiring information using the internet for the younger generation is increasing. Major newspapers of the US and of England were focusing on their layout format to the point that they can easily identified at vendors even when the title is hidden, but Korean newspapers use similar “large” formats, making it difficult to identify them when their title is hidden. Based on these points, this study aims to determine the readers` attitude toward daily newspaper press format. Based on various documents, in order to observe the influences of newspaper press format. Paper preference and paper attractiveness, both were found to be higher in the Berliner format than in the large format. This shows consistencies in both domestic and international cases, and it can be interpreted that attitude toward overall press type improves as the newspaper press format is smaller.

keyword : 미디어디자인, 수용자태도, 신문디자인, Media design, Audience Attitudes, Newspaper design