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Vol.45, No.0, 445 ~ 459, 2014
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| Title |
| Effects of Job Insecurity, Exposure to Emotional Labor, and Emotional Burnout on Turnover Intention and Customer Orientation of Hair Beauty Service Workers |
| 박명주 Park Myeong-joo , 유태순 Yoo Tai-soon , 정연 Jung Yeon |
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| Abstract |
| Purpose of this research was to survey the relationship between turnover intention and customer orientation which were influenced by job insecurity, exposure to emotional labor, and emotional burnout during the performance of hair beauty service workers. This research was significant in considering the factors combined which was regarded separately in previous researches, thus it may contribute to the beauty industry by giving informations of strategies for proper management of human resources of beauty business. For this research, surveys were held to 395 people who are over 20 years old of both genders, and living in Busan, Gyeongnam, and Daegu area. The data analysis was performed through the programs such as AMOS and SPSS 21.0 for Win. Conclusions are following : Job insecurity made positive influence to emotional burnout and turnover intention, and made negative influence to customer orientation. Exposure to emotional labor made positive influence to emotional burnout, and turnover intention, and made negative influence to customer orientation. Emotional burnout made positive influence to turnover intention, and made negative influence to customer orientation. Turnover intention influenced negatively to customer orientation, which means the more turnover intention makes the lower customer orientation. Job insecurity influenced positively to exposure to emotional labor, and they got positive correlation. |
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| Key Words |
| 직무불안정성, 감정노동노출, 감정소진, Job Insecurity, Exposure to Emotional Labor, Emotional Burnout |
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