Recently, though exhibition industry is developing into total strategic service industry, exhibition industry in Korea still has insufficient competitiveness compared with than in developed countries. For successful hosting and operation of exhibition for the future, it is needed to develop human resources equipped with professionalism and to introduce certificate system which can certify them systematically. The purpose of this study is to find a way to vitalize training of professional exhibitionmanagers through the introduction of certificate system which is needed to train professionals as follows. First, questionnaires and telephone survey were conducted targeting practitioners in this industry in order to examine the importance of certificate system for exhibition management. Questionnaires were composed of questions asking the importance of certificate, answers on operating method and operating body and application in the industry after acquiring the certificate. Also, the necessity of certificate system for exhibition management was described by deducing implications and expected effects reflecting the needs of industry based on the results of survey. Second, in order to suggest certificate of exhibition management which is suitable to the country`s situation, case study on similar professional certificates was conducted. By researching the literatures and conducting Internet research centering domestic and foreign CEM certificates and convention agencies and comparing domestic and foreign certificates, problems of similar certificates currently implemented in the country were analyzed. Third, based on such analytic results, fundaments for introducing certificate of professional exhibition management practically were set by suggesting the first consideration for opening certificate of professional exhibition management, and roadmap and promoting plans by each stage. In order to settle and vitalize introduction of certificate system for professional exhibition management for the future, both continuous research and effort should beput forth for establishment and vitalization of roadmap of certificate system for professional exhibition management by comparing and analyzing advantages and disadvantages of similar certificate systems and by studying foreign certificate systems.

keyword : 전시산업, 전시전문인력, 전시전문 자격제도, exhibition industry, professional human resources for exhibition management, pertificate system for professional exhibition management

Changing the minds of consumers in the marketing field every day to get the company has been fighting a fierce war. Looking at successful brands in fierce market competition, capturing the hearts of customers with exceptional marketing communications can be found. This study differentiated the successful design of a variety of card designs KB card brand awareness was focused on changing. KB Card design image of the brand to the consumer to know whether any influence was the reaction of consumers to discern the purpose of this study is. Further improve the efficiency of brand identity design is meant to discuss the direction of. Research methods, hosted by Korea Institute of Design Promotion in GOOD DESIGN AWARD Communications sector received the GOOD DESIGN selection of card designs, Kookmin Bank KB card six species were selected in December 2009 in Seoul and Anyang enrolled 220 adults surveyed for the brand image of the KB Card Recognition of design changes and KB card affect the brand image to consumers and the reaction seemed to learn what the future of this paper is an extension of the original design areas can have a positive impact is to propose the possibility of.

keyword : 신용카드디자인, 성공사례, KB카드, Credit Card Design, Successful cases, KB Card Design

Humans use every sense to experience space. For this, they need synesthesia including spiritual sense. As they interact with space through such diverse senses and perceive space, sensory experience is an essential part of communication. A technique of exhibition based on interaction between things exhibited and viewers is a new paradigm of exhibition space. In particular, in fish museums which focus on delivery of knowledge and information through things exhibited and education, space representation through sensory experiences is a very important element. Therefore, this study aims to analyse characteristics of space representation for more effective communication between items exhibited and viewers through analysing examples of fish museums as an exhibition space. For the purpose, this study carried theoretical analyses on concepts and characteristic of senses, and relations between senses and experiences. Then, characteristics of space representation in the museum, changes in methods, and types of sensorial experiences in respect to the exhibition space were examined, based on which examples of fish museums of each region in our country were analysed. The results of this study were presented as follows: Reapplied natural environment and symbolic forms of fish were most frequently used in representational plan of space forms, but more diversified types of space is needed. A diorama technique was frequently used for flexible space representation which evokes new senses through various types of repetition and combination. For more effective flexible space representation, multi-dimensional space should be grafted, separated, transformed and overlapped with uses of digital or exhibition media. The aspect of formation in domiciliated space, for the process of direct and indirect, was developed through the manipulated zone, a video and photo zone by symbolized themas of exhibition. The museum space was produced which that provides hybrid space experiences through complicated combination of diverse senses of media and advanced exhibition techniques were introduced for interactive space representation through connecting virtual space with real space.

keyword : 감각, 체험, 전시디자인, Sensibility, Experience, Exhibition design

The purpose of this study is based on the design stage, giving a sense for design ideas more concrete by applying the five senses through observations and analysis. It also trained the students to come up with different ideas. This will help in the expansion of the existing narrow concept of the design of a product. The study area includes enrollment of the students ie the 35-students in Department of Design and trained for 5-days. In oder to improve their creativity by involving ability of visual senses, touch, smell, taste and hearing. Students with such training developed a rational thinking about the product concept. By such training they attribute quality with a diverse shape and even express their thoughts which results in a creative products. The key-points of this training were devide into three detailed parts using five senses. At first the imagination concept, such training evoked the sleeping brain results in constructive of their own mind-map with personal sensitivities. The second one was expressing training by words and through brain-storming-methods with question and answer for their past and present five senses. The last one was writing training of the new product concept. Initially students "senses" was eccentric but with the applications of five senses the fragments patterns was observed. Applying their five senses, specific acts of conduct was able to pinpoint how they can use the observations. The students will posses horizontal divergence and convergence. The convergent thinking and learning observation, foster one`s power of observation and expression. The expressive skills give an opportunity to get into a logical thinking. And the way the designer`s creative designing skills could be used in the development is expected to vary.

keyword : 오감, 아이디어 발상, five senses, idea thinking

Design elements of design works which are used for visual communication have traits as visual languages. Two of the main elements of design works are said to be Shape and Color. Shape can make the specific influence on Human sense. So does Color. As mostly Shape and Color do not exist all by themselves, it is needed to know how the Color and Shape interact with each other. As a result, the main effect of Shape has been confirmed on the sense of dynamic-statistic, and soft-hard. So did the main effect of Color. (In this experiment, Red, Yellow, and Blue were used.) Also, the interaction effect of Shape and Color was significant both on the sense of dynamic-statistic, and soft-hard. As a conclusion, the Shape can convey the intended sesnses as a visual language. The Color also can strengthen or weaken the intended senses. More importantly, as Shape and Color have the interaction effect, the association of Color and Shape make changes on their effects. Thus, it is recommended to consider the interaction effect of Shape and Color on Human Senses when designing works for visual communication.

keyword : 시각언어, 감성, 형태, 색채, 형태와 색채의 상호작용, Visual language, Human Sense, Shape, Color, Interaction effect of Shape and Color

The incremental of number of the take-out coffee shop has led the standardization in taste, and it requires image marketing strategies to catch customers` sensitivity. This research suggests the methodology of useful communication with categorizing the visual elements of Bran Identity for take-out coffee brands. Eight coffee brands are analyzed by order in the number of coffee stores for the research. In brief, most of logo and symbol of domestic coffee brands is circle shape, but a few top ranking brands is not. Moreover, the “Illustration” is occupied by 75% to present the detail meanings of symbols. There is connectivity between coffee market and character industry with the large portion of the use of graphical characters. As main colors, White, Black, Green, and Brown are used in symbols. This research analyzes only current and popular take-out coffee brands, but this study will be the foundation to develop Brand Identity further. As a medium presenting some views to customers, Brand Identity Visual Elements will affect to image marketing and help to understand general factors in macro view points.

keyword : 브랜드 아이덴티티, 이미지마케팅, 커뮤니케이션, BI(Brand Identity), Image Marketing, Communication

Costumes with make-up of Chinese Beijing Opera not just express the characteristics and the features of the characters realistically, but also emblemetize them with stylistic designs of the colors and lines. Therefore, it has more visual attention from audience, and can easily implore them. I try to create the new oriental beauty by combining art make-up which is developing as a genre of art with the color and the design which are the characteristics of costumes with make- up of Chinese Beijing Opera. By producing pieces of works, costumes with make-up of Chinese Beijing Opera are granted values as ethnic design and provide data for new patterns as well as suggest the characters. I also try to identify the possibilities of development of costumes with make up of Chinese Beijing opera as a representative pattern of oriental culture.

keyword : 중국, 경극, 아트메이크업, China, Beijing Opera, Art Makeup

Nowadays customers are surrounded by endless choice options with products and services. Within this environment, one of the things that makethese products and services special and appeal to the customers is `Brand`. Well-made brand equity is valuable in that persuading customer to feel credibility with products with the brand name. Thus, brand strategy is one of the most important points in marketing and brand naming is especially vital in creating brand identity. In many cases, brand name is just planned and decided without strategy guideline or long-term plan. Some of them accidentally became collaborated brand by using a brand for a long time without delineation or renewal and others became separate brand strategy by keep making new brand. Decision making system for brand expansion is also problematic due the lacking of scientific and systematic analysis. The companies employing collaborated brand approach are just tend to expand the brand line and those hiring separate brand strategy are not seeing any possibility with brand expansion. This study firstly brings in the models for developing brand equity by reviewing existing theoretical researches, secondly measures brand equity of several products by conducting user research and thirdly analyzes the priority of elements in brand equity and the related effects on purchasing behavior. There is a general belief that well-recognized brands and advertisings formulate positive brand equity and thisleads to actual purchase. This study`s brand equity analysis model investigates customers` decision making process based on their attitude and purchasing behavior, especially responds to advertisings. The study result demonstrates; - The priority of elements consisting brand equity are fluctuate with product types - High-involved products shows deeper relation with brand equity - Basically positive evaluation and brand value are directly proportional. However, this is not always maintained because there are many other elements that affect to the purchasing behavior, such as budget limitation, personal preference etc. - Even though it is clearly demonstrated that fundamentally the relationship between frequent exposure and positive evaluation for advertisings and brand equity and purchasing power is always directly proportional.

keyword : 브랜드 자산, 소비자, 광고, Brand Equity, Consumer Behavior, Advertising

This study deals with the application of interactive media in marketing area also the investigation of relationship between interactive media and marketing. In order to research the relevant areas, firstly investigate the definition of marketing and the changing of marketing strategy`s trends. Secondly, analysis interactivity and interactive media. This paper suggest three recommendations for marketing strategy which is based on the case study of Wagamama and Uniqlo. The argument presented in this research is that developments in Interactive Media will change the marketing practices of organizations. Marketing as a discipline is not fully matured and does not fit definitively into the scientific realm. The Marketing practitioners of the 21st century will need to have resources allocated in order to conduct research into developing areas of interactive media and as such will need to adapt the increasing amounts of data in order to be able to develop relevant responses and to ensure the goals and objectives of the marketing strategy are met. This paper outlines some of the issues that will need to be addressed and offers some insight into possible future developments.

keyword : 상호작용성, 마케팅, 인터랙티브 미디어, Interactivity, Marketing, Interactive Media

This paper is studied to develop the guideline of the mobile phone design that prevents the child crime. It is studied that the criminal commits crime through the steps of `approach` - `attract and plunder` - `movement`. Through this process, it was found that the prevention is possible depending on child`s judgment of the situation. Nevertheless, the weak point is that, it is only possible when the child recognizes the situation. Therefore, the study is held to provide the method that could instruct an abnormal sign to the guardians through the mobile phone, even when the child has no awareness of the situation. In addition, through this study, the patterns of the child`s usual route and speed are created to induce the intervention of the guardians by instructing the abnormal detection. The design guideline for developing hardware and applications of a mobile phone are suggested through case analysis and expert interviews.

keyword : 아동범죄예방, 휴대폰 디자인, 디자인 가이드라인, Child Abuse, Mobile Phone Design, Design Guideline Development