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Vol.29, No.0, 277 ~ 287, 2010
Title
Interaction effect of Shape and Color(Red, Yellow, Blue) on Human Sense - Focused on Dynamic, Statistic, Soft, Hard sense-
오상은 Oh Sang-eun , 이현주 Lee Hyun-ju
Abstract
Design elements of design works which are used for visual communication have traits as visual languages. Two of the main elements of design works are said to be Shape and Color. Shape can make the specific influence on Human sense. So does Color. As mostly Shape and Color do not exist all by themselves, it is needed to know how the Color and Shape interact with each other. As a result, the main effect of Shape has been confirmed on the sense of dynamic-statistic, and soft-hard. So did the main effect of Color. (In this experiment, Red, Yellow, and Blue were used.) Also, the interaction effect of Shape and Color was significant both on the sense of dynamic-statistic, and soft-hard. As a conclusion, the Shape can convey the intended sesnses as a visual language. The Color also can strengthen or weaken the intended senses. More importantly, as Shape and Color have the interaction effect, the association of Color and Shape make changes on their effects. Thus, it is recommended to consider the interaction effect of Shape and Color on Human Senses when designing works for visual communication.
Key Words
시각언어, 감성, 형태, 색채, 형태와 색채의 상호작용, Visual language, Human Sense, Shape, Color, Interaction effect of Shape and Color
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