| Abstract |
| Changing the minds of consumers in the marketing field every day to get the company has been fighting a fierce war. Looking at successful brands in fierce market competition, capturing the hearts of customers with exceptional marketing communications can be found. This study differentiated the successful design of a variety of card designs KB card brand awareness was focused on changing. KB Card design image of the brand to the consumer to know whether any influence was the reaction of consumers to discern the purpose of this study is. Further improve the efficiency of brand identity design is meant to discuss the direction of.
Research methods, hosted by Korea Institute of Design Promotion in GOOD DESIGN AWARD
Communications sector received the GOOD DESIGN selection of card designs, Kookmin Bank KB card six species were selected in December 2009 in Seoul and Anyang enrolled 220 adults surveyed for the brand image of the KB Card Recognition of design changes and KB card affect the brand image to consumers and the reaction seemed to learn what the future of this paper is an extension of the original design areas can have a positive impact is to propose the possibility of. |
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| Key Words |
| 신용카드디자인, 성공사례, KB카드, Credit Card Design, Successful cases, KB Card Design |
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