• Home > CONTENT >Past Issues
Vol.29, No.0, 319 ~ 327, 2010
Title
A Relationship between Interactive Media and Marketing
이정호 Lee Jung-ho
Abstract
This study deals with the application of interactive media in marketing area also the investigation of relationship between interactive media and marketing. In order to research the relevant areas, firstly investigate the definition of marketing and the changing of marketing strategy`s trends. Secondly, analysis interactivity and interactive media. This paper suggest three recommendations for marketing strategy which is based on the case study of Wagamama and Uniqlo. The argument presented in this research is that developments in Interactive Media will change the marketing practices of organizations. Marketing as a discipline is not fully matured and does not fit definitively into the scientific realm. The Marketing practitioners of the 21st century will need to have resources allocated in order to conduct research into developing areas of interactive media and as such will need to adapt the increasing amounts of data in order to be able to develop relevant responses and to ensure the goals and objectives of the marketing strategy are met. This paper outlines some of the issues that will need to be addressed and offers some insight into possible future developments.
Key Words
상호작용성, 마케팅, 인터랙티브 미디어, Interactivity, Marketing, Interactive Media
| pdf view Full Text


Copyright(c)2013 by East-West Nursing Research Institute, Kyung Hee University Tel:02)961-9113 / Fax:02)961-9398