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Vol.29, No.0, 235 ~ 245, 2010
Title
A Study on Plans to Vitalize Training of Exhibition Manager-Focusing on the Introduction of Certificate System of Exhibition Management-
장은경
Abstract
Recently, though exhibition industry is developing into total strategic service industry, exhibition industry in Korea still has insufficient competitiveness compared with than in developed countries. For successful hosting and operation of exhibition for the future, it is needed to develop human resources equipped with professionalism and to introduce certificate system which can certify them systematically. The purpose of this study is to find a way to vitalize training of professional exhibitionmanagers through the introduction of certificate system which is needed to train professionals as follows. First, questionnaires and telephone survey were conducted targeting practitioners in this industry in order to examine the importance of certificate system for exhibition management. Questionnaires were composed of questions asking the importance of certificate, answers on operating method and operating body and application in the industry after acquiring the certificate. Also, the necessity of certificate system for exhibition management was described by deducing implications and expected effects reflecting the needs of industry based on the results of survey. Second, in order to suggest certificate of exhibition management which is suitable to the country`s situation, case study on similar professional certificates was conducted. By researching the literatures and conducting Internet research centering domestic and foreign CEM certificates and convention agencies and comparing domestic and foreign certificates, problems of similar certificates currently implemented in the country were analyzed. Third, based on such analytic results, fundaments for introducing certificate of professional exhibition management practically were set by suggesting the first consideration for opening certificate of professional exhibition management, and roadmap and promoting plans by each stage. In order to settle and vitalize introduction of certificate system for professional exhibition management for the future, both continuous research and effort should beput forth for establishment and vitalization of roadmap of certificate system for professional exhibition management by comparing and analyzing advantages and disadvantages of similar certificate systems and by studying foreign certificate systems.
Key Words
전시산업, 전시전문인력, 전시전문 자격제도, exhibition industry, professional human resources for exhibition management, pertificate system for professional exhibition management
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