The limitation of differentiated competitiveness due to the standardization of technology in a market competition environment, the company`s management innovation must be enhanced by developing a new opportunity based on creative thinking and imagination, and creative performance ability as a core value to lead a market should be internalized This study focuses on creative specialized ability in design management as a means of company`s creative management innovation, and tries to find out a clue to this from the motivation of designers in the organization. The motivation elements of designers are practically measured on the basis of A.H. Maslow`s hierarchy of needs, and the differences of motivation according to whether they belong to an organization or not, and the size of organizations are investigated. As a result, non-belonging group shows a `high physiological needs` while organization belonging group has a high `safety need`. In terms of size, the non belonging group has a low `creative nee`, small sized group shows a `high self esteem` and large sized group is evaluated to have a `high safety need` for living and status security. This study demonstrates that it is important to find out a suitable motivation method for designers according to the forms of organization and to induce creative thinking that leads to a creative and flexible organization culture to achieve not only the company`s goal but also individual`s needs. And reestablishment of the role of designer to boost the creativity in the organization is suggested to maintain the competitiveness of differentiated design management.

keyword : 창조경영, 디자인경영, 동기부여, Creative Management, Design Management, Motivation

A Movie trailer is a video which is produced to announce and promote a movie. It is the composition of images, typography, and the sound. As typography is used to the methods that communicate movie contents and adscititious informations for the playing time of trailers, it plays an important role to stimulate curiosity and grab audiences` attention about the movie. We classified typography in movie trailers into Top Title, Main Title, Sub Title and Credit Title. One of the main purposes of this study is to examine the time position of typography in movie trailers. The movie trailers of top-100 in box-office power of Korean movies in the last 5 years(2005~2009) were used as main objects of this study. First, we categorized them into four types of time compositions; the Start Composition, the End Composition, the Start-End Composition, and the Rest Composition. After that, we also analysed the chronological and genre characteristics of them. Many of the movie trailers generally shows the structural characteristic of End Composition, and had a little genre difference in time composition. From the chronological point of view, the rate of Rest Composition had been growing steadily since 2007.

keyword : 예고편, 메인타이틀, 시간구성, Trailer, Main Title, Time Composition

Community-based festivals are playing critical roles as marketing and communication channels and sources of competitiveness for local governments. Accordingly, many different types of festivals are introduced and many research studies are being conducted. Contemporary studies have been focused on the investigation of phenomenon of the specific festival, therefore there is a need to develop systematic approaches to study festivals. To overcome the deficiency, the study classified the festival type and success factors. Based on this classification, the study empirically investigated the different types of festivals. The festival types are classified into 4 types; culture and arts festival, traditional culture festival, local product festival, and nature tourism festival. Success factors of festivals are classified into core factors (enjoyment and experience) and peripheral factors (surrounding landscape, courtesy, accomodation and food, and local products). The study utilized total 310 visitors of the Cheongju International Craft Biennale and the Kangnung Dano Festival. The results showed that the traditional culture festival is higher than the local product festival in core factors (enjoyment and experience), peripheral factors (courtesy, accomodation and food), intention to revisit, and intention to recommend. Overall, It was found that enjoyment and courtesy have the strongest effect on intention to revisit, and intention to recommend. We believe that the study will contribute to the development of theories in the field of city marketing and tourism, and provide guidelines for practice.

keyword : 지방축제, 축제유형, 유희성, 체험, 환대, 숙식, festival, festival type, enjoyment, experience, courtesy, accomodation and food

In recent years, there has been an increasing number of Asian food and beverage facilities in Western society, and this result which gave increased interest in the interior design. The characteristics of these Asian food and beverage facilities are leading Western people with emotional cognition of the interior design derived with different kind of foods and the various oriental ornaments with the atmosphere. This study is based upon the premises of steady growth of Asian food and beverage facilities in the Western society and its spatial awareness and preference. The study was done in Washington Metropolitan area`s Asian food and beverage facilities interior design to determine and identify the Westerner`s elements of preferred oriental design in terms of emotional cognition and awareness. In addition, result of this study is also aimed to be used as future reference and contribute to Western cultural advancement of our food and beverage and also understand local people`s emotional recognition about Asian cultural space. In this study, on-site observations and surveys about the six (6) Asian food and beverage facilities in the Washington metropolitan area were conducted from July to August of 2010. As the result of the survey, `Oriental Culture` reminds local people the Eastern abstract culture such as philosophy, religion and art. Higher rate was found that general Asian fusion food and beverage facilities rather than facilities in contexts of particular countries. These phenomena represent the design elements for the oriental image of the space that appear in the Eastern pictures or letters, ornaments and other artistic elements along with Eastern religious symbols for coordinating Asian-like atmosphere.

keyword : 서양의 동양 식음시설, 워싱턴 수도권 지역, 감성적 공간 인지, Asian Food and Beverage Facilities in Western, Washington Metropolitan Area, Emotional cognition in space

In recent, research on art paintings draws attention on the basis of advance of IT technology and concerns about increasement of cultural contents. Especially, the research results which were analyzed by scientific methods are valuable because they have enough potential for being used in various fields. The impressionist tended to give great priority to the light and color. Therefore, the impressionist style of painting had been analyzed by methods which emphasize dominant color and brightness of images. This paper tried to suggest the valuable results of scientific analysis in this point of view. Also we extract concrete expressions from their color of the paintings which were influenced and characterized by the dominant color by using emotional adjectives. Through this experiment, we could confirm the correspondence of results between our scientific analysis and the existing humanistic analysis in the field of impressionist paintings. This study provides a showcase to potential applications

keyword : 인상주의화가, 주조색, 밝기값, 컬러배색, 컬러분석, Impressionist, Dominant Color, Luminosity, Color Combination, Color Analysis

As of late, domestic companies are encouraging the use of the expression of eroticism proactively at the marketing strategy level which makes an appeal for customers` desire and sensibility. This can make customers get a deep impression and concentrate on the products by not only differentiating them from the competitors but stimulating customers` unconsciousness in a way of fast and effective expression. Furthermore, the application of eroticism can take advantages of the improvement on awareness of the products which makes customer purchase the products in consequence. The expression of eroticism, however, has been employed in advertisements or product designs but there is no precedent for the package designs. For this reason, this study is suggesting the need for the application of eroticism in domestic package design by understanding of the characteristics of eroticism based on the theoretical reviews and uncovering the design value of eroticism through the analysis of the applications of package design from abroad. As a result of the study, it is verified that the application of eroticism in domestic package design has the positive possibility and necessity in terms of the fact that the products of eroticism-applied package design are more effective than identical line of general products and this causes customers to stir sensibility, attract interest, boost memory and also draw positive response to the purchase.

keyword : 에로티시즘, 패키지디자인, Eroticism, Package Design

Now that emotional designs to stimulate the five human senses are increased, but associated with the sense of smell is lack of research. Especially the study can grow in importance in perfume advertisement to create a sign of the smell by visual image. This research, based on a examination of the design to advertise a perfume to require a various of the sign systems has enabled us to analyze the interrelation in semiotics. Specifically, the aim of paper study the methodological system to find whether consumers take signs correctly through comparison the intend of advertisement in producing signs with the sense impression they receives. Some results show correspondences between the image of smell in ads and the perception of perfume in a bottle. The olfactory sense has been poorly researched because the sense is only developed by someone`s emotions, memories and experiences. However, to complete the design through the five sense of human, the sense can be studied by semiological method.

keyword : 향수광고, 기호해석, 해석소 매트릭스, Perfume Ads., Semiotics, Interpretant Matrix

The Purpose of this study is to be the fundamental study for 3D apparel cad system of the future through a comparative evaluation of the difference between Marvelous and i-Designer. For this study, gather and flare skirt was selected as a comparative item of the virtual clothes. In case of gather skirt, the shape of gather skirt created in i-Designer is widen back and forth in the sectional diagram of the bottom hem, and the side-line of the skirt shape more extended than skirt created in Marvelous. There are significant difference in size and density of gather. While gather skirt created in i-Designer has tight and various size gathers, skirt created in Marvelous has thick and wide tucks. The sectional diagram of the bottom hem was transformed into rounded shapes in i-Designer. In Marvelous, the bottom hem was transformed into irregular shapes. In case of flare skirt, flare skirt created in i-Designer is widen back and forth and also widen both sides in the sectional diagram of the bottom hem. But skirt created in Marvelous has slim silhouette. There are difference in the number of node and size of flare between i-Designer and Marvelous. The skirt created in i-Designer has 12 nodes, skirt created in Marvelous has 11 nodes. The average depth of flare is 7.101cm in i-Designer, 8.482cm in Marvelous. The average width of flare is 13.831cm in i-Designer, 14.025cm in Marvelous.

keyword : 3차원 가상의복, 개더 스커트, 플레어 스커트, 3D apparel CAD system, gather skirt, flare skirt

Today, mobile phone plays a significant role in creating a new culture as it is rapidly becoming an integral part of our daily lives. In this process, great importance is considered to be attached to user experience. Therefore, not only technical feature but also user`s affect greatly contributes to selecting the handset model. In this regard, the need for studying user`s experience by considering various affects is ever increasing. This paper extracted affects that can be displayed while purchasing and using mobile phone, and studied the influence of this on user experience. A total of eight types of affects including inconvenience, pleasure, likeability, novelty, passion, intimacy, lack and anxiety were extracted. Among these, novelty has the biggest influence on user experience followed by lack, intimacy and likeability.

keyword : 휴대전화, 사용자경험, 감정, Mobile phone, User experience, Affect

The purpose of this study is to arrange foundation that will suggest developmental direction of future fashion design, by confirming symbolic significance, in which a change in the sexuality concept of digital era was expressed through fashion design. The concept of sexuality in digital era can be divided into the nomadic sex of not being satisfied with one sex, the horizontal sex of recognizing diversity of sex, and the borderlessness of being disappeared division in sex, due to collapse of a dichotomous way of thinking. The concept of sexuality in fashion design is being symbolically expressed as the masquerade of hiding identity without being indicated sexual characteristic in clothing or appearance, as the artificial characteristic of being able to be changed into other sex depending on make-up, plastic surgery, or wearing method of clothes, and as the integration of being coexisted femininity and masculinity in one clothing. The concept of sexuality in digital era of taking flexible position in expressing sexual identity pursues open design that doesn`t express sexual identity in fashion design or can be changed into any sex, and that can express other sexual identity according to wearer`s intention or viewer`s sight. Even in the post digital era, the attitude toward sex will be open. Ambiguity of dividing sex will be more deepened. Even fashion design will come to proceed with advancing to the direction of expressing the open sexuality concept of recognizing every sex and of being coexisted.

keyword : 성, 패션디자인, 상징성, gender, Fashion Design, Symbolism