| Abstract |
| Now that emotional designs to stimulate the five human senses are increased, but associated with the sense of smell is lack of research. Especially the study can grow in importance in perfume advertisement to create a sign of the smell by visual image.
This research, based on a examination of the design to advertise a perfume to require a various of the sign systems has enabled us to analyze the interrelation in semiotics. Specifically, the aim of paper study the methodological system to find whether consumers take signs correctly through comparison the intend of advertisement in producing signs with the sense impression they receives.
Some results show correspondences between the image of smell in ads and the perception of perfume in a bottle.
The olfactory sense has been poorly researched because the sense is only developed by someone`s emotions, memories and experiences. However, to complete the design through the five sense of human, the sense can be studied by semiological method. |
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| Key Words |
| 향수광고, 기호해석, 해석소 매트릭스, Perfume Ads., Semiotics, Interpretant Matrix |
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