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Vol.29, No.0, 159 ~ 173, 2010
Title
The research of Westerner`s Consciousness of Asian Food and Beverage Facilities - Focused on Local People`s Emotional Cognition Characteristics of Asian Restaurant / Lounge/ Bar in Washington Metropolitan Area -
백지원 Paik Jiwon
Abstract
In recent years, there has been an increasing number of Asian food and beverage facilities in Western society, and this result which gave increased interest in the interior design. The characteristics of these Asian food and beverage facilities are leading Western people with emotional cognition of the interior design derived with different kind of foods and the various oriental ornaments with the atmosphere. This study is based upon the premises of steady growth of Asian food and beverage facilities in the Western society and its spatial awareness and preference. The study was done in Washington Metropolitan area`s Asian food and beverage facilities interior design to determine and identify the Westerner`s elements of preferred oriental design in terms of emotional cognition and awareness. In addition, result of this study is also aimed to be used as future reference and contribute to Western cultural advancement of our food and beverage and also understand local people`s emotional recognition about Asian cultural space. In this study, on-site observations and surveys about the six (6) Asian food and beverage facilities in the Washington metropolitan area were conducted from July to August of 2010. As the result of the survey, `Oriental Culture` reminds local people the Eastern abstract culture such as philosophy, religion and art. Higher rate was found that general Asian fusion food and beverage facilities rather than facilities in contexts of particular countries. These phenomena represent the design elements for the oriental image of the space that appear in the Eastern pictures or letters, ornaments and other artistic elements along with Eastern religious symbols for coordinating Asian-like atmosphere.
Key Words
서양의 동양 식음시설, 워싱턴 수도권 지역, 감성적 공간 인지, Asian Food and Beverage Facilities in Western, Washington Metropolitan Area, Emotional cognition in space
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