| Abstract |
| The limitation of differentiated competitiveness due to the standardization of technology in a market competition environment, the company`s management innovation must be enhanced by developing a new opportunity based on creative thinking and imagination, and creative performance ability as a core value to lead a market should be internalized This study focuses on creative specialized ability in design management as a means of company`s creative management innovation, and tries to find out a clue to this from the motivation of designers in the organization. The motivation elements of designers are practically measured on the basis of A.H. Maslow`s hierarchy of needs, and the differences of motivation according to whether they belong to an organization or not, and the size of organizations are investigated. As a result, non-belonging group shows a `high physiological needs` while organization belonging group has a high `safety need`. In terms of size, the non belonging group has a low `creative nee`, small sized group shows a `high self esteem` and large sized group is evaluated to have a `high safety need` for living and status security.
This study demonstrates that it is important to find out a suitable motivation method for designers according to the forms of organization and to induce creative thinking that leads to a creative and flexible organization culture to achieve not only the company`s goal but also individual`s needs. And reestablishment of the role of designer to boost the creativity in the organization is suggested to maintain the competitiveness of differentiated design management. |
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| Key Words |
| 창조경영, 디자인경영, 동기부여, Creative Management, Design Management, Motivation |
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