In an age of the digital revolution, there is a variety of media advertising through a variety of positions into the living area. However, a variety of marketing techniques, technology development and the development of the capabilities of the ad is no longer absolute, and prevent a variety of communication exist in an environment of creative advertising is required changes. In addition, the emergence of new media, including Internet media, the boundaries of the symptoms appear and disappear and the convergence of media and marketing environment with different situations and media sectors with the nature of the cross over between the fusion symptoms appearing. The Internet is a large percentage of our total life and media is likely to do was recognized as an advertising medium. The video ads online advertising market, particularly the existing landscape, replacing the advertising market. This TV and has the appearance of the cross media advertisement which is a method which combines the Internet comes, the organic combination of these two media spontaneous and stimulates the consumer actively and presents the territory of new advertisement. The combined TV and the Internet to take the approach of the emergence of cross-media advertising have been, and the organic combination of these two media actively and aggressively to excite consumers and offer new areas of advertising. Hereupon new media and new communication through online advertising and the research for a try.

keyword : 광고, 크로스미디어, 온라인, Advertisement, Cross Media, Online

New media art can be defined as a new form of art works using new media. New media art is created or exhibited using computers. Accordingly, the scope of new media art ranges from video arts edited with computers to Web arts created and exhibited using computers. Furthermore, new media art includes images created with computer, printed out on paper and exhibited, and works called net arts. The remediation theory of Bolter and Grusin is one of the latest theories that perceive new media art hierarchically and cognitively. This study purposed to analyze the creation methods of new media arts produced and distributed today based on the remediation theory of Bolter and Grusin. For this purpose, this study closely examined recent cases of new media arts, categorizing the properties of new media arts into abstraction, reproduction and interaction. In addition, clear common and different points between new media arts and traditional paintings, which are the genealogical origin of new media arts, were identified through examining the relation between them. This attempt was to clarify immediacy, remediation and hypermedia suggested in the remediation theory. Through this, we tested the validity of the remediation theory, and at the same time, suggested the necessity of an analysis frame in an extended form by revealing the limitation of the scope of the theory. This attempt was to confirm the position of new media arts in the rapidly changing environment of visual culture and to expand the horizon of communication with the masses pursued by contemporary arts.

keyword : 뉴미디어아트, 디지털미디어, 현대예술, new media art, digital media, modern art

Golden Section is the most reasonable and ideal proportion that has been used since the ancient Greek times to date, from which Golden Rectangle and Golden Spiral can be created. Ancient people applied this proportion to art activities including mathematics, architecture, and sculpture while it is also widely used today in practical life such as architecture, art, and even credit cards. Golden Section, in this way, is the proportion most comfortably appreciated and its formula entails all objects including animals, plants, universe, and the world of nature. All the subjects surrounding us in the present day have the formula of Golden Section in them whether intended or unintended. Accordingly, this paper examined the Golden Section in digital camera designs, one of the common items people use nowadays and discovered elements developed from within, the hidden stable structure, which could stimulate purchase desire of consumers. The three digital cameras used for this Golden Section analysis were randomly selected from the most popular models in 2007, that is, Cannon `IXUS 75` and Pentax `OPTIO M30` and Nicon `COOLPIX S200`. In the analysis of Golden Rectangle and Golden Spiral on the front and reverse of these three models, a number of straight lines and spirals were found consistent with the formula. The discovery is strictly restricted to Golden Section with a total exclusion of structural contents innate in the camera, based on the facts approached from the perspective of visual elements.

keyword : 황금분할, 황금사각형, 황금나선, 디지털카메라, Golden Section, Golden Rectangle, Golden Spiral, Digital Camera

This study shows the survey of the poster and the emblem in international sports games events such as 1986 Seoul Asian Games, 1988 Seoul Olympic Games, 2002 Korea Japan World Cup, 2002 Pusan Asian Games, 2003Daegu Universiade Games, 2014 Pyeong chang Winter Olympic Games(not-held). We study, in the presentation, colors, and properties point of view, the poster and the emblem used in related informative and promotional material of sports events. As a result, the elements of korea used uniformally in the informative and promotional material of sports events have the limits in the presentation of korea image. So, we know that those have to reflect the recent image of korea in the emblem and the poster. Therefore, the limited symbol elements used uniformally in related informative and promotional material of sports events have to develop the symbol elements which reflect the recent image of korea in the various point of view.

keyword : 엠블럼, 포스터, 상징요소, 국제스포츠게임, emblem, poster, symbol elements, international sports games

The entrepreneurial spirits and well-organized laws in Korea drove her to get out of poverty and dependence. Korea is growing as an respected member of international community for 21C global society. I think Korea should create her unique brands based on Korean cultures to overcome Korean brands weakness. As an action plan to execute this project, there are some ways like held international events, promoting tourism business, exporting the newest cultural products, oversea PRs and increasing investment. Korea need economic ability as well as cultural one to get over the tough waves of globalization. Korea tourism supports were started when the special tourist zone regulations were introduced in 1933. Now there are 24 ones in 13 cities and provinces at the end of June, 2007 after the ones were firstly appointed in Jeju-do, Kyungju-si, Seolak mountain and yusung in Daejeon in 1994 and Jongro, Chunggae were added in 2006. Even though many foreign travelers have visited these special tourist zone and the tourist zones have been formulating as courses with increased popularity, they are having troubles in getting exact information because of clumsy signboards and too flowery advertising things. So Korea should rearrange those signboards for foreign travelers who visit the places to easily get information. To solve these problems, Korea should innovate the processes of information delivery for the travelers who visit the zones and design the symbolization signboards of tourist spot characters. And then install the signboards. So this thesis aims to research and analyze the status of Orientational & Directional Sign System and propose the ways of sings improvements in the center of Insa-dong, Etaewon, Wealmi-do and soyo-mountain in Kyungido so that users can easily recognize the ones. Of course, it is for visual harmonization as well.

keyword : 관광특구, 사인디자인, 안내·유도사인 디자인, Special Tourist Zone, Sign Design, Orientational & Directional Sign Design

Calligraphy developed by human`s recording and tool for transmission. the value was fallen by development of printing. Because rain phenomenon that is impersonated is appeared because digitech is standardized and is standardized design, Calligraphy began to get attention again. Human nature is required from inclination of digital Calligraphy was begun to play again by popular request of analog culture code, I can speak as change and base extension is spread of society culture paradigm which reflect attribute of digital of this Calligraphy field. This study of process that effect and intended Visual-pun effect of accidental that happen in difference of Calligraphy form used in visual design create meaning. Calligraphy includes Visual-pun by various method in communication process through extension of human`s emotional message and meaning.

keyword : 캘리그래피, 시각유희, 감성적 촉매, Calligraphy, Visual-Pun, Emotional catalyst

This time when we live is pursuing the thing of above the simple quality, so the importance of the brand that raise value of product is becoming larger consequently day by day. Furthermore the competitive power of the brand is going that of the individual, the company, and the nation, and there is easily to be seen to concentrate to the brand from here and there and to endeavor to excavate new idea for that. In this study, I analyze the festival present condition of domestic through the theme which is a festival brand and try to draw creative brand identity from festival resource. I try to find the plan which our festival is becoming not only domestic but also becoming world-wide brand, in the link that look around the competitive power of wellness with festival brand from Yong-in.

keyword : 브랜드 경영, 축제 브랜드, 웰니스, Brand Management, Festival-Brand, Wellness

With the advent of the digital era, the fields where historic knowledge and IT-based knowledge are shared seems to be related to digital contents. The 21st century aims at the production of originative knowledge cultures capable of creating necessary contents for the knowledge-based society by combining accumulated knowledge with the relevant sciences. Content creation taking into account the characteristics of users is more crucial in the digital era. Especially, to develop suitable contents for cultural features and consumer characteristics, the strategic processes of content creation are required. Thus, this study was attempted to investigate into such processes intended to develop and standardize appropriate contents for the range and roles of the culture industry, and the tastes of content users. This study aimed to develop content creation processes which enables to develop effectively desired One Source Multi-Use (OSMU) contents so that the source of culture can be converted into the culture industry, and additionally, to standardize such the processes appropriately for the traits and patterns of users desiring new contents so that they can be applied to the model framework.

keyword : Content Creation Processes, One Source Multi-Use, Consumer, Prosumer

This study suggests the results of the positive study about the influences of the creativity of UCC upon the users` emotion as the innovative factors of participation culture in accordance with the web evolution. This expresses the significance in the point of the study focused on `Creativity` as the cause creating the users` experiences of values which becomes a topic in the process of the evolution of web. UCC called User Created Contents is the users` creative product appearing in the process of web evolution, has become the symbol well expressing the property of Web 2.0 standing for `participation·co-ownership·opening`. Thus in the evolving web environment it has an important meaning how creative relation users and web may have and how creative results they may have. This is because the relation among users, web and creativity ultimately leads to the users` emotional problems pursuing the mental and cultural values. As UCC is the contents which users make actively or experience merrily, it is necessary to understand UCC in the dimension of valuable experiences and culture. Therefore, in this research we surveyed how the creativity of UCC affects users` emotion in consideration of the cultural meaning of UCC focusing on the creativity of animation UCC. For the purpose of the positive study, we have classified animation UCC by the semiotic types using Peirce`s semiotics in the conceptual frame and surveyed it through the questionnaire. The results of the analysis shows that the creativity of animation UCC has an effect on users` immersion and satisfaction and it varies according to the semiotic types.

keyword : 사용자제작콘텐츠, 창의성, 기호학, UCC(User Created Cotents), creativity, semiotics

This research is aimed at enhancing civic consciousness of advertisements as public design and satisfaction with streetscape by improving lighting section of the advertisements under the jurisdiction of Gangnam-gu. This research measured luminance and luminance ratio of advertisements installed at the buidings located at Gangnam District, based on which this research suggested the guidelines as follows: This research proposes that in case of sign advertisements, their luminance should be less than 500cd/㎡ and luminance should be below the ratio of 1:50; in addition, in case of rooftop LED-signs, their luminance should be less than 500 cd/㎡ and luminance should be below the ratio of 1:100. It is desirable to carry out proper architectural exterior lighting side by side in order to lessen the exorbitant luminance ratio for the sake of advertisements` characteristics at present; thus, if the concept and design differentiated from other districts should be applied to the method of sign lighting and LED-using pubicity board for residents, it could be a good means to reflect a regional identity of Gangnam-gu.

keyword : 강남구청, 광고물, 야간조명, 휘도, Gangnam-gu, Advertisement, Lighting, Luminance