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Vol.20, No.0, 103 ~ 114, 2008
Title
A Study on Symbol Elements Represented in the Emblem Mark and the Poster in International Sports Event
이화세 Lee Hwa-sei , 최정인 Choi Jung-in
Abstract
This study shows the survey of the poster and the emblem in international sports games events such as 1986 Seoul Asian Games, 1988 Seoul Olympic Games, 2002 Korea Japan World Cup, 2002 Pusan Asian Games, 2003Daegu Universiade Games, 2014 Pyeong chang Winter Olympic Games(not-held). We study, in the presentation, colors, and properties point of view, the poster and the emblem used in related informative and promotional material of sports events. As a result, the elements of korea used uniformally in the informative and promotional material of sports events have the limits in the presentation of korea image. So, we know that those have to reflect the recent image of korea in the emblem and the poster. Therefore, the limited symbol elements used uniformally in related informative and promotional material of sports events have to develop the symbol elements which reflect the recent image of korea in the various point of view.
Key Words
엠블럼, 포스터, 상징요소, 국제스포츠게임, emblem, poster, symbol elements, international sports games
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