Abstract |
Calligraphy developed by human`s recording and tool for transmission. the value was fallen by development of printing. Because rain phenomenon that is impersonated is appeared because digitech is standardized and is standardized design, Calligraphy began to get attention again. Human nature is required from inclination of digital Calligraphy was begun to play again by popular request of analog culture code, I can speak as change and base extension is spread of society culture paradigm which reflect attribute of digital of this Calligraphy field. This study of process that effect and intended Visual-pun effect of accidental that happen in difference of Calligraphy form used in visual design create meaning. Calligraphy includes Visual-pun by various method in communication process through extension of human`s emotional message and meaning. |
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Key Words |
캘리그래피, 시각유희, 감성적 촉매, Calligraphy, Visual-Pun, Emotional catalyst |
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