| Abstract |
| This study suggests the results of the positive study about the influences of the creativity of UCC upon the users` emotion as the innovative factors of participation culture in accordance with the web evolution. This expresses the significance in the point of the study focused on `Creativity` as the cause creating the users` experiences of values which becomes a topic in the process of the evolution of web. UCC called User Created Contents is the users` creative product appearing in the process of web evolution, has become the symbol well expressing the property of Web 2.0 standing for `participation·co-ownership·opening`. Thus in the evolving web environment it has an important meaning how creative relation users and web may have and how creative results they may have. This is because the relation among users, web and creativity ultimately leads to the users` emotional problems pursuing the mental and cultural values. As UCC is the contents which users make actively or experience merrily, it is necessary to understand UCC in the dimension of valuable experiences and culture. Therefore, in this research we surveyed how the creativity of UCC affects users` emotion in consideration of the cultural meaning of UCC focusing on the creativity of animation UCC. For the purpose of the positive study, we have classified animation UCC by the semiotic types using Peirce`s semiotics in the conceptual frame and surveyed it through the questionnaire. The results of the analysis shows that the creativity of animation UCC has an effect on users` immersion and satisfaction and it varies according to the semiotic types. |
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| Key Words |
| 사용자제작콘텐츠, 창의성, 기호학, UCC(User Created Cotents), creativity, semiotics |
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