| Abstract |
| This research is aimed at enhancing civic consciousness of advertisements as public design and satisfaction with streetscape by improving lighting section of the advertisements under the jurisdiction of Gangnam-gu. This research measured luminance and luminance ratio of advertisements installed at the buidings located at Gangnam District, based on which this research suggested the guidelines as follows: This research proposes that in case of sign advertisements, their luminance should be less than 500cd/㎡ and luminance should be below the ratio of 1:50; in addition, in case of rooftop LED-signs, their luminance should be less than 500 cd/㎡ and luminance should be below the ratio of 1:100. It is desirable to carry out proper architectural exterior lighting side by side in order to lessen the exorbitant luminance ratio for the sake of advertisements` characteristics at present; thus, if the concept and design differentiated from other districts should be applied to the method of sign lighting and LED-using pubicity board for residents, it could be a good means to reflect a regional identity of Gangnam-gu. |
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| Key Words |
| 강남구청, 광고물, 야간조명, 휘도, Gangnam-gu, Advertisement, Lighting, Luminance |
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