Background This study implements digital fashion VR / AR educational contents by necessity of fostering convergent fashion digital contents experts. In order to present the process of freely authoring fashion design in a three-dimensional virtual space and presenting the result visually and three-dimensionally, we developed an AR (Augmented reality) app and empirically presented the process of implementing it in a fashion item. Methods The ecosystem development and activation of the fashion design industry. To develop fashion design in a systematic way by type, the design cases were analyzed and extracted based on the fashion style standardization learning module (Kim, H.J. 2019; Kim, H.J. 2018). Result First, the toolkit for designing in three-dimensional space was implemented using the 3D sketch program, Google's open source library, Steam VR's Tilt brush and HTC's VIVE equipment. Second, in order to run VR content as an augmented reality app, Unity was created with Unity 2019.2.7.f or higher version with excellent compatibility with 3D program, and the app file was implemented as an app by building Android Vuforia engine SDK. Third, in order to learn fashion design educational contents, DTP & PRESS were processed to enable creative design while realizing design examples by implementing them on T-shirts among fashion items. Conclusion By presenting a standardized learning module as a fashion design education process using digital virtual programs, expressing creative ideas as new perspectives and methods to instructors and learners, developing digital fashion culture contents specialists, developing curriculum, and establishing fashion-related business models.

keyword : 디지털 패션 콘텐츠, 에듀 테크, Digital fashion contents, VR/AR, Edutech

Background Various participatory interactive exhibits are being introduced in response to the expansions of the role of museums and of consumer expectations. However, these exhibits are experiencing limitations in communication due to the fact that the majority of them involve only a small number of participants at a time. This study explores the ways in which interactive exhibits can communicate more effectively with a wider range of audience by analyzing visitor engagement characteristics induced by different types of interactive exhibit presentations. Methods Interactive exhibit presentations are classified, by which exhibits at the National Children’s Science Museum are analyzed. Representative presentation classifications are selected, and behavioral observations are conducted to deduce participation characteristics of the presentation types. Result Active behaviors were observed more frequently for exhibits rated high in interaction level. Further, the number of indirect participants is found to increase as direct participants' active interaction behavior and exhibits' responses were shared audiovisual. Conclusion Interactive exhibits can achieve a rich communication with a more diverse range of visitors by inducing higher levels of immersion from naturally participating behaviors of direct participants as well as by adopting presentation types that expose direct participants’ behaviors to peripheral visitors.

keyword : 인터랙티브 전시, 전시 프레젠테이션, 관람객 참여, interactive exhibition, exhibition presentation, visitor engagement

Background Minimalism, which quickly conveys the information and images of objects, refers to what has been expressed in a simple and concise way through basic elements, and can express people's inner feelings through minimalist style. Minimalism can feel strong vitality in the fact that it has expanded into various areas as it develops and is emerging in various forms, and there has certainly been an attempt of minimalism on the book cover. However, professional research limited to book covers was not actively conducted. Therefore, this study aims to study the minimal representation characteristics of how the expression properties are performed in order to design minimal book covers, and prepare basic data that can be used to produce minimal book covers. Methods Based on statistical data submitted by Kyobo Bookstore, nine books with minimal expression were selected through a survey from among the humanities best-selling books published between 2010 and 2018 to analyze how the elements of visual design elements, typography, layout, image expression and color, are applied to book cover design. Based on this, the expression characteristics of minimalism in book cover design were derived. Result According to a study on the link between minimalism and book cover design, the characteristics of minimalism are closely related to the function of book cover design. Through case analysis, the expression characteristics of minimalism in book cover design were organized into three categories: simplicity, clarity, moderation, and moderation. Conclusion Minimal bookmark design has confirmed that the elements of minimalism are important requirements in book cover design and are inseparable from each other. To achieve the book cover function, the concept of book cover design is extracted to compress the content of book information delivery into a design concept of a single word, making it easier and more accurate to convey information to readers or consumers and to increase the motivation of books to buy, while simplicity in minimal book cover represents characteristics that are very well consistent with the creativity of book cover. Therefore, it is hoped that the audience will be able to focus their attention while inducing curiosity, and that the content recognition will be changed to a modern, sensuous expression, etc., which can be instantly.

keyword : 책 표지디자인, 미니멀리즘, 미니멀, Book Cover Design, Minimalism, Minimal

Background In the information age, the brand information is Confirm through various screens anytime, anywhere, and cosmetic brands are actively using websites according to this trend. For this reason, cosmetic brand websites with a high level of visibility and promotion should strive to create an attractive main area that will attract attention on the first screen. The purpose of this study is to propose motion graphics types in the main areas of the website of cosmetic brands that consumers prefer most. Methods In this study, we analyzed 35 web sites of cosmetic brands in department stores and explained motion graphics in main areas of cosmetic brand web sites into four cases. The survey was conducted to find out the preferences of four cases of motion graphics in the main area of the website using the Cosmetic Brand 'Hera' website. Result The motion graphics in the main areas of the cosmetic brand website can be divided into four cases. 1 When using a single static image, 2 when multiple images are dissolved, 3 when multiple images are flicked, 4 when the video is played. The most preferred is 2. Conclusion This study survey the preferences of motion graphics in the main area of the website to improve the brand preference by providing cosmetic brand's website aesthetic main screen. It is expected to be a resource to increase the utilization of the main area of the cosmetic brand's website.

keyword : 웹사이트, 모션그래픽, 화장품브랜드, Website, Motion Graphic, Cosmetic Brand

Background In this study, we want to conduct a comparative study on the differences in costumes of TV historical dramas based on the same period background, and we aim to draw design trends of TV historical dramas by categorizing the genres of TV historical dramas and collecting and analyzing cases of costumes for each drama and analyzing the differences between genres. Methods First, a theoretical study was conducted on the classification of historical drama based on a literary review focusing on the book series, the preceding study, and the articles on and off line. Next, an empirical analysis was conducted based on the collection and analysis of visual and real-life data and the hands-on experience of a researcher who worked as a designer for a broadcasting station’s costume team. Result In terms of form, both works followed the costumes in the Late 14th century Goryeo Dynasty and early Joseon Dynasty, but they were found to have attempted various changes in the form, color, material, design and jewelry of the costumes. In addition, orthodox historical drama ‘Jeong Do-jeon’was evaluated to reflect historical fact better than fusion historical drama ‘Six Flying Dragons’, which can be attributed to the importance of conveying historical facts and the fact that it is difficult to drastically change the traditional costume due to the nature of orthodox historical drama in which the actual figure is mainly featured. Conclusion Attempts to produce clothes with high completion through such an appropriate modern interpretation will highlight the importance of TV historical drama costumes and contribute to making them recognized as independent works of art. Keyword

keyword : 사극드라마 의상, 정통사극드라마, 퓨전사극드라마, Costume of historical drama, Authentic drama, Fusion historical drama

Background Despite the growth of consumer sovereignty and the communication method that utilizes a variety of intriguing content, as a new form of advertising, branded content and entertainment are lacking in academic research. Therefore, the purpose of this study is to identify the differences and characteristics of branded content and entertainment and to find implications based on the international trend of branded content and branded entertainment. Methods Content analysis was conducted based on the winning entries of the Clio International Advertising Festival for year 2017 to 2019. Result The characteristics of the product type and product family, content type, message strategy type, creative strategy type, and brand exposure of branded content and entertainment are derived. Conclusion This study empirically confirms the international trend and draws practical academic implications through the winners of branded contents and entertainment of the Clio International Advertising Award.

keyword : 브랜디드 콘텐츠, 브랜디드 엔터테인먼트, 광고 크리에이티브 전략, Branded Content, Branded Entertainment, Creative Strategy

Background Modern Restaurant seeks to produce a variety of interiors in response to customer needs. Recently, the chain brand hotel restaurant in China is focusing on delivering various experiences and experiences to customers beyond serving meals. If an artistic expression element is combined with such a hotel restaurant interior space to express an emotional and artistic space, Increasing the quality of life and the value of the interior of customers using hotel restaurants will also increase. Methods This study examined the general understanding of kinetic arts and the works of kinetic artists into movements and psychological movements. The analysis framework to be applied to case analysis for this study is based on the frameworks of the researcher Park Jung-hwa and Kim Ju-yeon(2018). Result Four chain-brand hotel restaurants in China, Poha, Ningbo, Nanjing, and Xian, were selected according to the selection criteria and then analyzed in the framework of analysis. I found out that Kinetic expression composition and expression characteristics are similar to the works of kinetic artists and that kinetic expression characteristics are utilized in the interior of the hotel restaurant. Conclusion It has been noted that the kinetic construction method and the characteristics of kinetic art are being utilized by the interior design in hotel restaurant. Therefore, in order to pursue the value of the elevated interior by delivering pleasant, emotional and artistic interior space to customers through the art grafting of interior and kinetic art, continuous experimental search will be needed.

keyword : 키네틱아트, 심리적 움직임, 인테리어, Kinetic art, movement, psychological movement, interior

Background Design, which was limited to visualizing and styling work in the past, is now presented as a strategic element for social innovation and business. The role of designer has also diversified, emphasizing the role of strategist and innovator. Therefore, this study aims to analyse how the extended role of designers, which is actively discussed in design research, are being performed in design practice. Methods The interviews were conducted with graphic designers in various sub-fields of branding, advertising, UX/UI, and VMD, in order to understand the role status of graphic designers in the field. Interviews were analyzed and discussed by the phases of the design process. Result Designers were confined to the role of traditional graphic designer and we found that it was due to the structural issue of organization and stereotypes about design from different field. In addition, due to the diversification of communication media and the democratization of design tool the role of graphic designers were more focused on realization and delivery phase. Conclusion Based on the recognition of the designers’emphasized role difference between design research and practice, effort need to be made to draw common discussion.

keyword : 디자이너의 역할, 그래픽 디자인, 디자인 실무, designer role, graphic design, design practice

Background Although there are many factors that provide information in the city, I would like to study the changes in the age of autographs that have a close influence on our lives such as public signs and commercial advertisements. This study summarizes the history of Korean autographs in 2019, 100 years after the provisional government was established in 1919. And The purpose of this study is to research and analyze the process of change and development of cause of death. Methods The research method examines domestic signs and sign design-related books, thesis, academic papers, exhibitions and broadcast materials. In addition, research and analysis will be conducted by referring to Internet resources, various newspapers, and periodicals related to sign design. Before the modern period, it will be divided into the Choseon Dynasty to review the literature, and after the modern period, the study will be divided into the 1970s and the 1988 Olympics. Result For the cause of our country, we collected and arranged the data from ancient times to the present. In recent years, the development of various technologies and the development of materials can make a sign in various ways and forms. In particular, since commercial products are mostly used for the promotion of products, the introduction of new techniques and the application of materials are considerably ahead of public signs. Conclusion As a result of examining the history of Korean autographs, it has been installed to reflect foreign cases and systems. From ancient times to the present, we cannot find our own forms and features. Therefore, we must develop our own original and unique signs and make a sign system that matches our reality.

keyword : 사인의 역사, 사인디자인, 디자인, Sign History, Sign Design, Design

Background Since designers are responsible for implementing the requirements of various environmental laws and policies in actual products and packaging outputs, designers can respond more effectively if they understand the regulations in detail. This study examines the impact of environmental regulations on package design through examples of the EPR system and Green-Dot program in Germany. Methods This study was conducted in the following order and method. First, this study took a broad view of the environmental regulations of major countries to see which of the many environmental laws are particularly relevant to design. Second, this study examined the influence of regulation on design, especially focusing on the German EPR system and the Green Dot program, which is considered to be highly related to design. Result According to the criteria of German Packaging Ordinance, packages are classified into three groups basically: transportation packaging, secondary packaging for distribution, and final packaging for sale. This study analyzed the package design cases which were changed to conform with the Packaging Ordinance by these three groups. Conclusion The ERP scheme and the Green Dot program began nearly 30 years ago in Germany. The package design solutions conforming with the ordinance have since spread around the world and have become familiar to us. Now they look banal to us. However, looking into this topic from the perspective of design will give designers and design researchers the insight about the early history of sustainable design.

keyword : 생산자 책임 재활용, 그린도트 프로그램, 지속가능한 패키지 디자인, Extended Producer Responsibility, EPR, Green Dot Program, Sustainable Package Design