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DOI :     Journal Korea Society of Visual Design Forum , Vol.66, No.0, 29 ~ 43, 2020
Title
Characteristics of Minimalism Expression in Book Cover Design - 2010-2018 Focused on the Humanities Best Sellers Published -
기홍매 Hong-mei Ji , 임경호 Kyung-ho Lim
abstract
Background Minimalism, which quickly conveys the information and images of objects, refers to what has been expressed in a simple and concise way through basic elements, and can express people's inner feelings through minimalist style. Minimalism can feel strong vitality in the fact that it has expanded into various areas as it develops and is emerging in various forms, and there has certainly been an attempt of minimalism on the book cover. However, professional research limited to book covers was not actively conducted. Therefore, this study aims to study the minimal representation characteristics of how the expression properties are performed in order to design minimal book covers, and prepare basic data that can be used to produce minimal book covers. Methods Based on statistical data submitted by Kyobo Bookstore, nine books with minimal expression were selected through a survey from among the humanities best-selling books published between 2010 and 2018 to analyze how the elements of visual design elements, typography, layout, image expression and color, are applied to book cover design. Based on this, the expression characteristics of minimalism in book cover design were derived. Result According to a study on the link between minimalism and book cover design, the characteristics of minimalism are closely related to the function of book cover design. Through case analysis, the expression characteristics of minimalism in book cover design were organized into three categories: simplicity, clarity, moderation, and moderation. Conclusion Minimal bookmark design has confirmed that the elements of minimalism are important requirements in book cover design and are inseparable from each other. To achieve the book cover function, the concept of book cover design is extracted to compress the content of book information delivery into a design concept of a single word, making it easier and more accurate to convey information to readers or consumers and to increase the motivation of books to buy, while simplicity in minimal book cover represents characteristics that are very well consistent with the creativity of book cover. Therefore, it is hoped that the audience will be able to focus their attention while inducing curiosity, and that the content recognition will be changed to a modern, sensuous expression, etc., which can be instantly.
Key Words
책 표지디자인, 미니멀리즘, 미니멀, Book Cover Design, Minimalism, Minimal
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