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DOI :
Journal Korea Society of Visual Design Forum , Vol.66, No.0, 87 ~ 95, 2020
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| Title |
| Analysis of the role of graphic designers - Focusing on professional designers in South Korea - |
| 왕가기 Jiaqi Wang , 김소영 Soyoung Kim , 이지은 Jieum Lee , 김희진 Heejin Kim , 설백교 Baijiao Xue , 문지혜 Jihae Mun , 김소연 Soyeon Kim |
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| abstract |
| Background Design, which was limited to visualizing and styling work in the past, is now presented as a strategic element for social innovation and business. The role of designer has also diversified, emphasizing the role of strategist and innovator. Therefore, this study aims to analyse how the extended role of designers, which is actively discussed in design research, are being performed in design practice.
Methods The interviews were conducted with graphic designers in various sub-fields of branding, advertising, UX/UI, and VMD, in order to understand the role status of graphic designers in the field. Interviews were analyzed and discussed by the phases of the design process.
Result Designers were confined to the role of traditional graphic designer and we found that it was due to the structural issue of organization and stereotypes about design from different field. In addition, due to the diversification of communication media and the democratization of design tool the role of graphic designers were more focused on realization and delivery phase.
Conclusion Based on the recognition of the designers’emphasized role difference between design research and practice, effort need to be made to draw common discussion. |
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| Key Words |
| 디자이너의 역할, 그래픽 디자인, 디자인 실무, designer role, graphic design, design practice |
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