Nowadays it is a period when speed and efficiency are emphasized. With the development of industrial revolution and computer sic-tech, people`s life have changed a lot. Our life is filled with high-tech products, such as cars, computers and mobile phones. The advancement of sic-tech accelerates the pace of our life. Under such environment, takeout tea is developed. The majority of Chinese have the habit of drinking tea. However, it takes a long time to drink tea because the art of preparing tea is quite complex. Due to this, people prefer to coffee shops where they can buy what they need in a short time, in comparison to tea. Tea, coffee and coco are the three major drinks in the world. China is the origin place of tea. Chinese people have a better understanding on tea culture than coffee culture. However, with the reform and open policy, people gradually like the coffee culture and the western life style, which casts a shadow on the extension of traditional Chinese tea culture. Owing to the long history of tea culture, the traditional image should be taken into consideration when it comes to constructing the tea brand. in order to activate the takeout market，we have to consider how to avoid the old traditional image， thus appealing the young people to extend the culture. Many people think that the Chinese elements are the traditional Chinese patterns. But when they are applied to the brand, we should consider many aspects, making a flexible image. based on the traditional cultural image，the essay researches on the activating of takeout tea store through analysis of chinese and south Korea brands.

keyword : 차, 테이크아웃, 전통문화 이미지, Tea, Takeout, Traditional culture image

This paper is to identifies how visual service environment factors such as ambient visual environment, indoor visual environment and artifacts visual environment have effect on affective satisfaction and image, and affective satisfaction has influences on revisit intention, and then verifies what`s role of image in relationships between affective satisfaction and revisit intention. A survey study was conducted to collect the data with consumers who have experience purchase or search on restaurants. Analysis of structural equation modeling with SPSS 21.0 and AMOS 20.0 was performed to test the research hypothesis. The results of the study are as follows: First, it was found that ambient visual environment and artifacts visual environment have effect on affective satisfaction and image but there are no impact on relationship between indoor visual environment and affective satisfaction and image. Second, image has an effects on both affective satisfaction and revisit intention. Finally, affective satisfaction has effects on revisit intention. In sum, users` perception on visual environment factors such as ambient visual environment and artifacts visual environment have influence on affective satisfaction, which, in turn, has effects on revisit intention through image. Therefore, it found out that image has causal role in explaining relationships between visual service environment, affective satisfaction and revisit intention.

keyword : 시각서비스 환경, 감정적 만족, 이미지, Visual Service environment, Affective satisfaction, Image

Today, film title sequences can represent the director`s intention in a pithy expression. The film title sequence stimulates the spectator`s interest in the way that it is another film in a film, and have been a cogent means for the publicity and communication. It is time to seek ways of transmitting, not for a mere communication, but to effectively process contents or to diversely apply motion picture title sequences. This would heighten an effect not only for the communication with the spectator, but also for the its artistic merit. This study will examine the signification that Saul Bass, a great American graphic designer, invested in the opening title, on the basis of Charles Pierce`s the sign system going beyond the traditional semiotics typified by Saussure. For this, the research will conduct a study on the structure of visual text imaged, appreciating the significance and expression mode of the title sequence notifying the film`s beginning and then analysing the meaning in depth. Bass produced film title sequences applying design thinking: the form of lines and colour contrast. He forms visual image in the semiotic basis of graphic elements and principles and composes `intersignification` in the composition of image. In this way, Bass`s film title sequence does not merely suggest superficial signification, but expresses and addresses a connotative meaning through an interplay in the sign system.

keyword : 오프닝타이틀, 솔바스, 히치콕, Film title sequences, Sal Bass, Hitchcock

This study purposed to identify the elements of internal expressions such as emotional expressions to be considered in the Digital Archives of intangible cultural assets like mask dances, and to find Digital Archive methods that reflect such elements and are connected to emotion design. Based on the analyzed elements of emotional expressions and the results of emotional evaluation, furthermore, this study aimed to build a new and original Digital Archive system that can control emotional expressions and implement intended emotional expressions. To investigate the characteristics of viewers` emotion toward [Hahoe Mask] and [Noh Mask]. we digitalized the masks in 3D CG, chose different aspects of the masks on the computer by stage using `the direction of the object` and examined the emotional characteristics of the masks. Then, using factors extracted from the results of emotion evaluation, we formulated an emotion evaluation axis. In addition, we created the prototype of a virtual presentation system in consideration of the emotion effect, and examined its effects. Through this study as presented above, we proposed the possibility of the original system based on progress in media technology that has added a new viewpoint of emotion evaluation.

keyword : Digital Archive, 감정평가, VR Digital Archive시스템, Emotion Evaluation, VR Digital Archive System

This study aims to increase the maximum efficiency carried out process formation by operators evaluation and work improvement. To achieve this, analyzed women`s pants production line, measured working time of each processes, and estimated operator`s competency. The results of this study are as follows. 1. The field analysis of an object manufacturer`s, one day working hours of company is 9 hours, workers consisted of 26 persons included product manager. Sewing run the straight-line, special sewing machine processes made out of the company and assembly works were progressed with inside. The average work shifts was 2 or 3 times per month, so it made a difficult of production management. because of short time to work preparation or take a break. 2. Time measurement of each process resulted that the pants of 1 piece required for 83 processes, and the net working time was 2882.1s. The real working time was 3005.8s and operator`s average working time was 166.6s(BPT) in the arrangement and also it took 207.4s(BPT) in the assembly. The rates of used machines in net working time was 27.4% in arrangement process, 14.7% in special machines process and 57.9% in assembly process. 3. Formation efficiency was 83.1% in the arrangement process and 76.3% in the assembly process. So process reformation is required because all of both dissatisfied the basic rate 85%. Also, needed operators calculated to 36 persons. Observation centering around the first yielded efficiency and required workers, and in order to balanced formation of line, a processes shift and divisions carried out. As a result, the efficiency of preparation and arrangement process was 97.3%(loss rate : 2.7%) and the efficiency of piece and assembly process was 87.6%(loss rate :12.4%)

keyword : 생산라인, 공정편성, 편성효율, production line, process formation, formation efficiency

Since the 16th century, the emergence of the modern society and the boundary between fine art and applied art started to collapse due to the Industrial Revolution after the 19th century. Through the Avant-garde Movement and Bauhaus, Deutscher Werkbund, art has penetrated deeply into every day life. Moreover, modernism design of geometrical shapes expanded human perception with the combination of technology. The revolution of new communication took place with combination of art and technology in cyberspace due to `Technobilder (technical images)` and `Technocodes`. After then, through modern society`s design and communication media, art culture has evolved and the way humans communicate has become vigorous and active. Currently, with design has presented aesthetic experience and information delivery / offering / storage / distribution while communicating this as a code of life`s certain process. Design within the new medium of the internet has changed the aspects of realities existence. This study can be creditive to Vilem Flusser`s media theory, where research of design and digital media`s reciprocated advancements are evident. Through Flusser`s historical viewpoint and coding of technical images (Technobilder), a new viewpoint through design has been aesthetically legitimized. Therefore, the design through media can give birth to a creative and the infinite possibilities of art. It should prove valuable as an art medium for the development of human communication.

keyword : 현대성, 디자인, 커뮤니케이션 매체, 빌렘 플루서, Modernity, Design, Communication media, Vilem Flusser

The natural dyestuff can differ in brightness, chroma, and color under several conditions. We intend to show the difference in color and chrominance of yellow dyestuff that is shown in Hanji fabric, according to mordant agents and mordant methods, using the statistics of Hunter`s value and Munsell`s value. The results from these analyzes are as follows : 1. The effects of dyeing differ according to mordant methods. In the case of dyeweed, pre-mordant process was much more effective and in the case of curcuma and betel nut, the difference in color from the utilization of different mordant methods was not noticeable. Moreover, there was almost no change or effect from the use of aluminum mordant in the case of betel nut. 2. In order for effective dyeing, different mordant methods should be implemented according to different mordants. When dyeing with bud of pagoda tree, in the case of aluminum mordant, post-mordant process was effective and in the case of copper, iron mordant, pre mordant process was effective. When dyeing with rhubarb and polygonum cuspidatum, when using aluminum and copper mordant, pre-mordant process was effective. 3. Yellow color usually appeared at the use of aluminum mordant, and gardenia jasminoides, barberry root lead to reddish yellow, curcuma, Amur cork-tree, bud of pagoda tree to greenish yellow and dried clove bud, dyeweed to pure yellow. 4. Most of the yellow dyestuffs showed greenish grey at the use of iron mordant. 5. Amounts of dye uptake, K/S and the concentration of color showed little relevance. Rhubard, for instance, showed low dyeing volume while its dyeing color showed to be very dark and thick. Therefore, in order for effective dyeing using the yellow natural dyestuffs, the use of an appropriate mordant and deciding on the correct mordant method is crucial.

keyword : 황색계 천연염료, 한지 직물, 염색성, Yellow Natural Dyestuffs, Hanji-Fabric, Dyeability

As renewable energy industries became the major issue all over the world, countries have been introducing different policies regarding this matter. In order to develop hybrid energy using solar energy, wind energy and etc., the governments and corporates are continuing their research in multifaceted fashion, and the rate of this technological development is increasing rapidly. Especially the recent public facility design through the re-evaluation of cityscape design is rapidly improving, and as the demand for eco-friendly structures in the urban regeneration and new town development is increasing, this is the point where designs that incorporate innovative and diverse ideas are required. This research suggests the public facility designs that incorporate technological and psychological factors based on contemporary and ecological demands, specifically the Pergola design at its core, and out of wind, solar, hydro and bioenergy or other renewable energy, this research suggests Pergola design that uses solar and wind energy. Aside from these technological and functional aspects, by additionally incorporating universal design factors that allow it to be easily accessible for anyone at anywhere, this research suggests the use of Pergola design as eco-friendly public facility design that can be placed without being bound the place, time and age.

keyword : 파고라, 공공시설물, 친환경디자인, Pagora, Public Facility, Eco-friendly

This study is a thesis on characteristic of expression shown in the award-winning works of domestic public advertisement festival, which focuses on the examples such as the printed advertisement of `Korea Public Advertisement Festival` from 2009 to 2013 and closely examines how their characteristic of expression is revealed. First of all, through the advanced research and the literature research for the purpose of analyzing the characteristic of expression in the printed public advertisement, have we examined by suggesting an analysis framework from categorizing into retroactive expression, visual one on such advertisement. As for the characteristic of expression shown in the `Korea Public Advertisement Festival`, the negative retroactive expression has been revealed in the first place, while as for the visual expression of advertisement, the metaphorical expression has appeared for the most part, furthermore, the expression of picture image has overwhelmingly appeared. As for the color expression, color has been mostly expressed, whereas with regard to typography, Gothic type[font] has a little bit appeared more, in addition, in case of lay-out(copy) of customized center, expression has appeared most. This result shows us that it is very closely related to the characteristic of public advertisement, being able to be seen as a more impactive and convincing way of retrospectively recollecting in inspiring a sense of alertness by negatively bringing up the advertising messages because the public advertisement operates the real problems of our society as an issue. In addition, there have been more metaphorical expressions in visual expressions, which can be interpreted as more effectively influential to express with being combined with or replaced by other images, than direct and realistic ones in enhancing the delivery power of the public campaign messages as well as visual impact & attention. Furthermore, other high-quality methods of advertisement expressions with colors using photo image could be seen here, with more Gothic font & lay-out(copy) of customized center, which can be clearly delivered by putting an emphasis on public campaign messages. It seems that the characteristic of competing form as a contest of public campaign ad and that of expression as the printed advertisement have been translated and reflected.

keyword : 공익광고, 수상작, 표현특성, Public advertisement, Award-winning works, Characteristic of expression

In identity design, logotype is a visual element that plays a key role in identity construction, and there is a tendency that requires variability, scalability and adaptability with the advancement of industrialization and changes in media. This study is focused on typographic pattern utilizing logotype as a way to enhance visual identity and expand it flexibly. Since the pattern is relatively free from restrictions of size and space, it is easy to apply to a variety of media and advantageous to construct an image of identity through repetitive representation. In this regard, this study sought to identity the meaning of typographic patterns using logotype motif in brand identity and analyze recent practices by type. The results found that the patterns of logotype motif can be classified in extension, deletion, dismantlement and replacement, and verbal/visual properties of a character vary depending on the type. This study demonstrated that in identity design, typographic pattern serves an effective role in variability, scalability and adaptability, and attempted to present its potential as a method to broaden the width of the representation using a character as a material.

keyword : 아이덴티티 디자인, 타이포그래피, 패턴, Identity Design, Typography, Pattern