In present, The one of big flow in society change is aged population structure. The senescence period occupied very big parts in life by repid medical technology development and spread, therefore, the population of aged person are increased rapidly. And also, The aged person rising to very important consumer group by their improved economic condition than the other times. The reasons are continuous economic growth and increase of aged person`s employment percentage. However, The most of aged person research is limited at just aged person`s welfare in sight of social welfare. So，the very few of researcher are think that the aged person were recognized by consumer. Recently, the aged person population was increased rapidly And aslo, the aged person market was grown up. Therefore, The aged person`s consumer market rising to by important consumer market in sight of marketing, the reason is aged person life style increased by economic development. In now days, We heard many times that new generation or X generation in general society. And also, We can hearing the family" in newspaper or magazine and varous mass media. Furthemore, We can hearing often the Y generation in present. The Enterprise also, frequently using the Y generation in their marketing action. In this study, I researched the Silver and Y generation`s characteristic and their life style by found that the different point of Silver and Y generation. And also, I fount that Y generation`s characteristic of purchase intention related with above characteristic and life style. As a result, I suggested to enterprise for Silver and Y generation successful marketing strategy establishment relatd with consumer purchase intention decision by based on found data. We need understanding of the Silver and Y generation`s concept which was occupied the main economic subject and indivisual purchase group in 21st centiy. It needs will be success in new market. We must establishing the more efficient marketing strategy by grasped their needs and researched their preference. Therefore, I researched the Silver and Y generation`s image by actual proof method. First of all, I contributed to theoretical research by literatures study for correct grasp to Silver and Y generation`s concept and characteristics.

keyword : Silver and Y generation, Purchase Decision, Propensity to Consume

As scientific technology develops rapidly, our daily life also keeps changing. Recently, FTA was made between Korea and USA, and we should convert the existing paradigm to address the challenges in new environment accordingly. Now is the time for game companies to explore new markets and look for new users to overcome the limitations of Korean game industry and South East Asian market. This study suggests online casual game as a means to get over this red ocean. It targets potential demand, those who are not interested in games, and not the existing game manias. To figure out patterns of their consumption and characteristics is a key to success of this business. In addition, the size of arcade game market keeps decreasing in the world and online game, which is our specialty, is growing. This shift of service platform paved the way for successfully business for us. So we will target North American market where users shift from video game and console game to online game as an alternative market by suggesting online casual game as a new business model.

keyword : On-line Game, Casual Game, Business Model

The advertisement design has worked and developed in many fields. But this study is about props, which people haven`t previously looked at. Through this study we will try to get the recognition and belief of advertisers about props. This study has researched staff of advertising agencies and professors who had worked for the agencies. They were divided into five categories and studied, a type of future-innovation group, a type of pessimism group, a type of reality -adaptation group, a type of sensitivity -consciousness group that were based on the main cause of typical Attitude. The results run as follows. A type of future-innovation group are practical group in choosing props considering their functions and they will be much more possible and creative in the future. A type of pessimism group don`t think that props` role is important. A type of reality-adaptation group have actual ideas on props. A type of sensitivity-consciousness group choose the props by their sense at that moment. These attitudes are reflected by their group`s interest. Through this study, we also noticed clearly that advertisers` belief system is composed of the demandings from each type of groups` particular situations.

keyword : Props, Advertisers, Q Methodology

A new paradigm forms in our life through the innovation of digital technology in this information age. The internet makes a virtual space for markets, and the study of the internet marketing increases rapidly. The internet marketing in our country seems the most active in the world. The internet enables making a prompt countermeasure to customer, delivering information to customers interactively, and supplying the multimedia infinitely, quickly, and correctly. The internet is in turn made possible through the web. Therefore, production of an effective web-design is imperative to deliver the information about company identity and marketing. This study is looking for effective ways to produce web-designs for teenagers who actively participate in e-commerce. We analyze the subculture of teenagers and apply their cultural characteristics to the identity and elements of web-design. We performed a positive survey to grasp the high values of the new generation and tried to find a plan applicable for the effective web-design. The idea of fashion style and color expression are captured from the pattern and characteristics of sub-culture. We illustrate how to exploit these charateristics in the production of web-design.

keyword : Web-design, Sub-culture, Web-marketing

Now the deconstructionism has influenced to social, cultural and artistic environments, which was brought by Jacques Derrida: French philosopher in late 60`s. Movie title logo which infected by deconstructional technic has been grown up since 90`s This research has focused on visual characteristic marks of deconstructional typography, and how it`s used currently in Korean movie title logos. Deconstructional typography is a creative & good method to approach publics, it shows better aspects in terms of not ruining it`s own readabilities. Also we tried to figure out right directions in that trend through many samples in Korean movie title logos.

keyword : Deconstructionism, Deconstructional Typography, Movie title logo

In this paper, we introduces contents about the emotion recognition and character display expressing emotion. In this paper, we proposes on things like how to search characteristic parameters expressing user emotion, how to deduce emotion through pattern matching algorithm. Also, we implemented display platform recognizing the caller`s emotion over internet phone. It display character animations expressing emotion as the result deduced by emotion recognition algorithm.

keyword : Emotion recognition, Character display expressing emotion, Display platform, Internet phone

The education for the design basic principles in Korea has been conducted by using Western methodology which originated from the Modernism design perspective. I started this research asking what can be the alternative solution about Western biased education system in the post- modern period. I suggested a formulation of the Korean basic principles which have been appeared in Korean traditional paintings. To begin with, the three aesthetic of the Eastern paintings were mentioned. In the second part, I researched the principles of the harmony in Korean traditional paintings, focused in Chosun dynasty. The canon of the harmony which appeared in Korean paintings is different from the Western perspective. In this point. the formulation of the Korean traditional paintings must be taught in design education system.

keyword : Formulation, Korean traditional painting, harmony

This paper is aimed to investigate about the formation and theirinterval between concept modelmental model which explain the cognitive feature of the subject on information communication. In order to prove the above idea, we have divided the diagramed cognition about information communication into concept model, mind model and 3 different acceptance levels according to the interval of them and finally, it is presented examples for advertisement design . The assumption which the concept model is not in discard with the mental model is considered and human knowledge system is runs actively when the interval of two models is narrow rather than wide case. When they use the recognition of the diagram as an information structure, user analysis geometrical and icon and group and their relationship and in order to make the criteria for diagram recognition, in this research we are going to use schema which is studied at cognitive psychology related to information generalization as ananother reviewed idea Schema as a frame of recognition related to the memory and experience, it is divided into 3 different levels, whole agreement, midway agreement and disagreement and this is used as the type of recognition level. There is some the cognitive similarities in extreme discard of schema and the interval gap of them in the case of indentical schema which is the narrow interval between the concept model and the feature model, the unlike schema andthe wide interval of them using the above idea, We are going to suggest the diagram design method that drives the active recognition and it is based on the idea that people use the active recognition system and the information analysis when they have in discard with the schema rather than coincidence in considering diagram cognition of information system, which is the researched idea on this paper.

keyword : diagram, mental model, schema

This study is a case study to produce key success factors(KSF) through the theoretical structure for effective successful design strategic management and the energy analysis with variables using factors. For this purpose this paper examined five Korean manufacturing companies using literature study and case study.As the method of this paper I figure out five key success factors in design management using expert evaluation method. This factors were used to analyze case studies. In addition, using energy analysis I induced key success factors for 5 manufacturing companies. This paper aimed to suggest design management success model in manufacturing companies. I also suggest application ways of success model of design management based upon key success factors.

keyword : Design Management, Key Success Factors, Energy Analysis

The brand is a life width at the one of symbolic meaning and desire. Advertisement and brand are relationship is close. The advertisement in the brand and the consumer considerable to a sale message which it conveys, the effect where technique is . Raymond William the drives understood a culture with the symbolic system. The human being symbolic meaning interaction and understood is gentle by any means with mediation. The present society luxury meaning which the life has sourly goods attribute compared to is nearer in the attribute which the brand has. The brand is to be meaning the above that of the goods. To the brand cultural true identity result meaning is being put in consequently. The of life width, the brand and accommodating there is a structure it could be understood. Recently life width compared to is not the above luxury. It is a structure which is satisfied a consumer desire. Also “Luxury goods", to advertisement strategy of the brand where is called only them being unique, the strategy which is specific discovers was.

keyword : Luxury, Brand, Advertisement strategy