| Abstract |
| This paper is aimed to investigate about the formation and theirinterval between concept modelmental model which explain the cognitive feature of the subject on information communication. In order to prove the above idea, we have divided the diagramed cognition about information communication into concept model, mind model and 3 different acceptance levels according to the interval of them and finally, it is presented examples for advertisement design . The assumption which the concept model is not in discard with the mental model is considered and human knowledge system is runs actively when the interval of two models is narrow rather than wide case. When they use the recognition of the diagram as an information structure, user analysis geometrical and icon and group and their relationship and in order to make the criteria for diagram recognition, in this research we are going to use schema which is studied at cognitive psychology related to information generalization as ananother reviewed idea Schema as a frame of recognition related to the memory and experience, it is divided into 3 different levels, whole agreement, midway agreement and disagreement and this is used as the type of recognition level. There is some the cognitive similarities in extreme discard of schema and the interval gap of them in the case of indentical schema which is the narrow interval between the concept model and the feature model, the unlike schema andthe wide interval of them using the above idea, We are going to suggest the diagram design method that drives the active recognition and it is based on the idea that people use the active recognition system and the information analysis when they have in discard with the schema rather than coincidence in considering diagram cognition of information system, which is the researched idea on this paper. |
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| Key Words |
| diagram, mental model, schema |
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