Semiotics has been applied to painting or analyzing advertisement, however it has rarely been applied to symbol marks. The purpose of this study is to approach the symbol marks of companies with a semiotic structure, rather than the pure aesthetic aspect to determine the meaning function phenomenon and furthermore, to determine whether or not it can function in the possible world. With this study, it may be possible to change the relationship between symbol marks and messages to form and meaning to study the scientifically approved semiotics. The relationship between form and meaning is the process of generating a meaning for the symbol mark. If the symbol mark contains a meaning, then, it becomes a text which can be recognized along the two axles of system (paradigm) and process (stigmata). When a phenomenon is analyzed, it can be observed from the perspectives of system and process. On the one hand, the symbol mark as a text identifies the expression of a company, and on the other hand； it also presents the company`s mission. This shows that the expression of a company which is the form and the company goal (values) which is the meaning don`t have an arbitrary relationship but a flexible relationship called the mark-symbol relationship. In the result of analyzing the Samsung and SK symbol marks in the generated meaning structure model, the relationship between the form and meaning of the symbol marks of the two companies are not arbitrary but maintain a mark-symbol relationship. The value structures such as innovation/development and trustworthiness/tradition that are provided by the two symbol marks have the symbolic structure of discontinuity and continuity through the mark-symbol relationship, moreover, the discontinuity and continuity belong to the expression scope such as color, shape and location which proves that the possible worlds of the Samsung and SK symbol marks are consistent with the visual factors that are in the expression dimension. This means that, even though the same message is expressed in both the Samsung and SK symbol marks, there are many different possible interpretations for the final image, which operates a different story program and shows the consumers a different strategy in the discussion structure.

keyword : The Generative Trajectory, symbol-mark, semio-symbol structure

Bitmap graphic methods based on pixels make aliasing and anti-aliasing images. Of those, pixel art refers to graphic images made by aliasing methods and it has a fast loading speed because it uses a small volume capacities, and because it is consistent with the graphic expression methods of the computer monitor, which is expressed in pixels, it has the merit of being easy to use both in mobile instruments and on the web. Characters and accessories on one-person media sites, which have steadily been used for the past two to three years, began on the basis of pixel art and characters and avatars are still made in pixel art forms. This thesis compares and analyzes the visual characteristics of happiness, sadness, anger, and joy of characters preferred by age group in the one-person media site, Cyworld and attempts to present design improvement methods for other media items. According to research results, it was shown that, as Cyworld is a space which is used to express one`s own individual image, happiness and joy were preferred most, regardless of age.

keyword : metaphors, motion graphic

The present study purposed to examine the effects of Web based cooperative learning in Flash instruction on the learners` learning attitude, academic achievement and class satisfaction. Recently Web based education is being recognized by educators as an important teaching tool for promoting learner centered learning and cooperative learning, and research is being made actively on new teaching models utilizing the Web. As a part of this trend, computer graphics, computer animations, visual designs, etc. are utilized frequently in class，and most universities are offering a Flash course as a basic subject for developing IT skills and learners are opening and running simple homepages in the form of a discussion room or a group study room. However, non major learners have difficulties in learning creative aesthetic expressions through the limited number of hours assigned to the course. In the Flash instruction, the students are expected to make animations by themselves based on what they have learned from the prerequisite graphic courses. Thus, the number of hours allotted to the Flash course is not sufficient. Moreover, as the class is executed through the teacher`s feedback to the learners，only a small number of students participate in the class with interest and enthusiasm and the others feel burdened with the class. Such a burden may affect the students` learning attitude and academic achievement. However, learners` burden with the Flash instruction can be lessened through cooperative learning, in which the learners attain learning goals jointly. Thus, the present study utilized LT cooperative learning，which is applicable to graphic education, that puts complementary responsibilities on group members by giving rewards in groups based on individuals` marks obtained during the cooperative learning. Through this study, we compared the effects of the Flash instruction on learners` class attitude, academic achievement and class satisfaction between the existing teaching model and the LT model, and suggested the applicability and utility of cooperative learning in Web based class as a more effective and efficient learning method to Flash instruction students.

keyword : Flash, Web based cooperative learing, LT instruction model

This study is to overcome defects in the quality of information available on the internet and the shortcomings in conveying the online product information with design methods based on the two ways of customers` choice in their online shopping: stimulus-based choice which is based on stimulus made of image style of product description given to them and memory-based choice which is based on their own memory of the past without any newly given information from outside. This research is to evaluate customers` desire for product information in their choice of product online accurately and in turn to build the better culture of the online consumption that can provide customers with more opportunities in their choice. Thus, this study is significant in that it goes over the preceding studies on consumer choice and proves the efficiency of the tailored image style by controlling quality perception in accordance with types of product and that it helps online shopping mall builders persuade consumers effectively as they intend and provides them with more chances.

keyword : Internet Shopping, Consumer Choice, Image Style of product Information

A development of a digital technique and it is long since cellular phone comes to become the mandatory, the middle which a 3.5 WCDMA service comes to become the start, recently an east image UCC is footlights let`s increase rapidly with an east image contents manufacture of individuals, we try PPL(Product in Placement) at an east image UCC of the individual, make directly an east image UCC Viral Marketing which distributes widely at an online is getting the popularity. This paper there come to be advertisement many of online the authority at the sales comes to shift to the consumer in the making factory, marketing we paid attention also to the phenomenon to be changed into a consumer center. a visual change of companies at this of online advertisement, try to analyze PPL case of WCDMA movement communication SHOW, we argue about the development possibility to the front and problem and argue.

keyword : WCDMA, UCC, PPL Marketing

Today, the meaning of the brand includes not only the enterprise or the product of that but also the property value of the enterprise. Korean agricultural products, in the international trade environment including GATT, UR, WTO, FTA, etc are closely related to not only agricultural field but also non-agricultural field. Now, so in order to be adapted to and confront the world-wide trade environment we have to strengthen the quality competitive power of agricultural products and improve a circulation system focused on an independent brand. But the reality of our agricultural products is not adapted well to the overseas market changing rapidly. And realistic problems such as a small scale of the enterprise, the imbalance of demand and supply of agricultural products, the inferiority of the circulation environment, lack of brand that may create a higher value added or marketing weakness, the barrier to trade and trade opening, etc are coming to the fore. The brand image of agricultural products which is closely connected with the quality of our agricultural products and an increase in income, is essential in both the domestic market and the overseas market. This treatise is on matter in hand of the brand of agricultural products to be settled without delay and looking for ways to activate the brand.

keyword : Revitalized of brand, Brand of Agricultual

It is that the landscape design in city the means or systems of value for direction to appropriate in regional characteristics. Recently, in the social tendency, it has been the concerns of city`s revitalization getting higher than the past. Therefore, this research and analysis tried to provide what is the identity of urban cities and problems for the present landscape conditions in Gwang Yang City as well as the relationship city`s revitalization and landscape design. As the basic procedure in establishing the total illustration of city`s image , I research ,analyse and synthesized present landscape conditions on the basis of verification. It will be served the design guidelines of city`s regional activation.

keyword : Urban, City, Landscape

There have existed Parkheukgerse mythology, Suktalhae mythology, and Kimalji mythology, in which there appear various formative elements symbolic of incantation and shamanism, such as eggs, white horse, the sun, well, dragon, and snake. These formative elements are represented typically as shapes or patterns characteristic of Shilla earthenware; for example, horse-head-decoration horn-shaped cup, round large-size pots such as eggs or gourd, round dotted pattern and wedge-shaped pattern, wave-shaped pattern on the leg of Gobe[ a kind of cup], earthenware having Yongrak[a kind of decorations] suggestive of gold light emitted from a gold crown, an auspicious-animal shaped Juja[a kind of pictographic blue porcelain] representing a birth of a dragon, etc. Namely, it can be found that Shilla people`s consciousness of beauty with their sheer naturalism-seemingly rather indifferent and humble-while pursuing something natural in making Shilla earthenware and their indefinite sense of beauty without hanging on to something precise are in good harmony with the incantatory and shamanist atmosphere. Such facts give a solemn message to those of us living in modern times that the reality we are facing also could be an important formative element in creating art of work and the current stream of ideology as well as an attitude toward creating art of work. In other words, like Shilla earthenware represents the periods of Shilla, we also have to do research and create art of work on a systematic basis in order that our art of work in modern times could represent our current ages, not limited to the level of playing game for fun.

keyword : Mythology, Sheer naturalistic consciousness of beauty, Shamanism

As shown in the phrase "the 21 century is for culture，" many countries worldwide are now awakening the recognition of culture as a fundamental means of improving quality of life and is striving to plan to promote culture as a key element of the national development. Korea is also putting a wide range of efforts in cultural development on a national level, following the recent changing trends and recently is pushing for policies to boost culture in terms of both its value and industry. In particular, the government is trying to utilize promotion of the culture industry as a chance of strengthening national competitiveness in that the industry is viewed as a high value added industry. The handcraft industry plays a critical role in strategic management of the national identity that helps commercialize and distribute Korea`s cultural values domestically and internationally. As the cultural image is considered important in the 21 century - the era of culture, Korea`s image that matches this century needs to be newly created. At this point, it is urgently required to improve the nation`s image and the management of the national identity that symbolizes Korea as well as create EVA (Economic Value Added) through development and distribution of handcrafted cultural tourism products based on Korea`s unique culture and tradition. Particularly, at a time when the market size of the culture industry is increasingly expanding and demand for opening the market and exports is increasing, the handcraft industry that is a traditional form of the culture industry and most widely used in daily life is gaining more attention. However, it is not deniable that the effective policies have not been provided yet since structure of the handcraft industry has not been prepared for systematic analyses of handcraft related projects as well as of the overall market. Recently, the huge amount of relatively competitive export products from China and Southeast Asia lead to shaking the basis of the domestic handcraft industry. At the same time, the difference in awareness of the handcraft industry and classification systems of handcrafts between organizations and institutions adds more difficulties to systematic establishment of policies.

keyword : culture industry, effective policies, EVA(Economic Value Added)

A head office building is defined as to be exclusively used by one company. In the beginning, office building was created from a practical demand only for providing working space. However, corporate marketing strategy has drastically changed the building design according to a new trend. The current marketing strategy respects the consumer`s emotional consumption attitude and demands company`s social contribution. The head office building design could become(the face(of itself reflecting company(characteristics(, the corporate culture. This trend is reflected on the office building design. Well-designed architecture of the company building symbolizing the corporate identity is a successfully accomplished cultural marketing which provides a cultural space to consumers. Furthermore, a successfully designed office building contributes to the architectural development and cityscape`s improvement. A head office building provides cultural benefits as well as the opportunity of evaluating branding values to the customers. Also, companies can get benefits of raising brand awareness, organization culture and corporate identity. Successfully done building design can be achieved by a successfully planned cultural marketing strategy providing cultural space, art pieces and aesthetical exterior space which become good conditions for becoming a landmark.

keyword : Head Office Building Design, Cultural Marketing, Corporate Identity, Corporate Image