| Abstract |
| As shown in the phrase "the 21 century is for culture，" many countries worldwide are now awakening the recognition of culture as a fundamental means of improving quality of life and is striving to plan to promote culture as a key element of the national development. Korea is also putting a wide range of efforts in cultural development on a national level, following the recent changing trends and recently is pushing for policies to boost culture in terms of both its value and industry. In particular, the government is trying to utilize promotion of the culture industry as a chance of strengthening national competitiveness in that the industry is viewed as a high value added industry. The handcraft industry plays a critical role in strategic management of the national identity that helps commercialize and distribute Korea`s cultural values domestically and internationally. As the cultural image is considered important in the 21 century - the era of culture, Korea`s image that matches this century needs to be newly created. At this point, it is urgently required to improve the nation`s image and the management of the national identity that symbolizes Korea as well as create EVA (Economic Value Added) through development and distribution of handcrafted cultural tourism products based on Korea`s unique culture and tradition. Particularly, at a time when the market size of the culture industry is increasingly expanding and demand for opening the market and exports is increasing, the handcraft industry that is a traditional form of the culture industry and most widely used in daily life is gaining more attention. However, it is not deniable that the effective policies have not been provided yet since structure of the handcraft industry has not been prepared for systematic analyses of handcraft related projects as well as of the overall market. Recently, the huge amount of relatively competitive export products from China and Southeast Asia lead to shaking the basis of the domestic handcraft industry. At the same time, the difference in awareness of the handcraft industry and classification systems of handcrafts between organizations and institutions adds more difficulties to systematic establishment of policies. |
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| Key Words |
| culture industry, effective policies, EVA(Economic Value Added) |
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