| Abstract |
| A development of a digital technique and it is long since cellular phone comes to become the mandatory, the middle which a 3.5 WCDMA service comes to become the start, recently an east image UCC is footlights let`s increase rapidly with an east image contents manufacture of individuals, we try PPL(Product in Placement) at an east image UCC of the individual, make directly an east image UCC Viral Marketing which distributes widely at an online is getting the popularity. This paper there come to be advertisement many of online the authority at the sales comes to shift to the consumer in the making factory, marketing we paid attention also to the phenomenon to be changed into a consumer center. a visual change of companies at this of online advertisement, try to analyze PPL case of WCDMA movement communication SHOW, we argue about the development possibility to the front and problem and argue. |
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| Key Words |
| WCDMA, UCC, PPL Marketing |
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