| Abstract |
| The brand is a life width at the one of symbolic meaning and desire. Advertisement and brand are relationship is close. The advertisement in the brand and the consumer considerable to a sale message which it conveys, the effect where technique is . Raymond William the drives understood a culture with the symbolic system. The human being symbolic meaning interaction and understood is gentle by any means with mediation. The present society luxury meaning which the life has sourly goods attribute compared to is nearer in the attribute which the brand has. The brand is to be meaning the above that of the goods. To the brand cultural true identity result meaning is being put in consequently. The of life width, the brand and accommodating there is a structure it could be understood. Recently life width compared to is not the above luxury. It is a structure which is satisfied a consumer desire. Also “Luxury goods", to advertisement strategy of the brand where is called only them being unique, the strategy which is specific discovers was. |
|
|
| Key Words |
| Luxury, Brand, Advertisement strategy |
|
|
 |
|
Full Text