| Abstract |
| A new paradigm forms in our life through the innovation of digital technology in this information age. The internet makes a virtual space for markets, and the study of the internet marketing increases rapidly. The internet marketing in our country seems the most active in the world. The internet enables making a prompt countermeasure to customer, delivering information to customers interactively, and supplying the multimedia infinitely, quickly, and correctly. The internet is in turn made possible through the web. Therefore, production of an effective web-design is imperative to deliver the information about company identity and marketing. This study is looking for effective ways to produce web-designs for teenagers who actively participate in e-commerce. We analyze the subculture of teenagers and apply their cultural characteristics to the identity and elements of web-design. We performed a positive survey to grasp the high values of the new generation and tried to find a plan applicable for the effective web-design. The idea of fashion style and color expression are captured from the pattern and characteristics of sub-culture. We illustrate how to exploit these charateristics in the production of web-design. |
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| Key Words |
| Web-design, Sub-culture, Web-marketing |
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