The purpose of this study is to survey actual status of user`s use of internet banner advertisement and what kind of recognition and attitude they have for rhetoric expression(metaphor, change and emphasis) specifically. The result of the study showed that first, there is a close relationship between rhetoric advertisement and consumer`s recognition and general attitude. Consumer evaluated that rhetoric factor formed a positive attitude in the process to recognize and handle information with image. Second, user`s effect was almost similar in 3 kinds of rhetoric expression methods to achieve information from banner advertisement. Moreover, regarding advertisement recognition, there was some difference in the degree of information, interest, correlation and negative factor, depending on rhetoric expression. It is found that rhetoric expression gives effect to user`s recognition of advertisement by studying expression factor while escaping from the analysis on the effect of internet banner advertisement from the aspect of advertisement recognition.

keyword : 인터넷 배너, 광고, 수사학, 광고인식, internet banner, advertising, rhetoric, advertisement recognition

Outdoors advertisement that have the effect of identifying specific stores and induce purchase behavior are produced with the purpose of visual communication and play an important role in forming the image of a city. However, when outdoors advertisement that should be designed taking into consideration the overall image of the city are being made to be obnoxiously big and bold due to the selfishness of businesses and shops and are destroying the view of the city through the use of bright colors that clash with the atmosphere of the city. Such thoughtlessness use of outdoors advertisement makes the viewer feel a sense of disapproval and even makes it difficult to read the signs. With such problems being brought up, this study compared and analyzed the city image of Japan and was able to identify serious differences. There is twice as much outdoor advertisements installed in Japan than in Korea but they appear to have order in their layout. Within the same building, similar size of text, font, and color are used for a sense of unity and are arranged so that they also do not clash with surrounding buildings. However, Japan had also experienced many trials and errors. In 1911, Japan began with its legislation no. 70 for regulating advertisements and in June of 1949, Japan instituted and implemented legislation no. 189 for regulating outdoor advertisements which went through over 11 amendments to reach today. Thoughtless use of outdoors advertisement results in deteriorating the overall image of the city. Therefore, it can be concluded that the active support of the government is needed in order to preserve the image of the city.

keyword : 옥외광고물, 가로형, 돌출형, Outdoors advertisement, With sign, Side sign

The age of High Context Culture has six characteristics, such as interest, individualization, interaction, Imagination, soft resources, and storytelling. Based on them, soft resources like context, beauty, and image have influence on science as well as society, politics, economy, history and other area. Especially the youth`s science activities with high context will foster them as creative human being. The self-consciousness portfolio entitled: hatched from an egg is the project of exhibiting self-conscious through emotional and visual expression and it will be bred to the creative person combining harmonious logics and context.

keyword : 감성문화, 과학, 자의식, 포트폴리오, 청소년, high context culture, science, self-conscious portfolio, youth

Though I make a searching examination substantially and show book plan a purpose of a study develops digital fortune contents service deserving to be a domestic online member of fortune site use and influence for member withdrawal and a member demand, and to apply this to a market, there is it. In addition, Fortune (phrenology) that any people regardless of age or sex anyone cut interest and the culture contents that I could be interested in to a system of digital culture contents and inherited a study of a book and did It is the purpose that is going to manufacture a customer and a consumer and a demand of potential customers and service deserving to be you satisfactorily through a feasibility study to develop affinity) contents and a market analysis.

keyword : 디지털 문화 콘텐츠, 디지털 운세 콘텐츠, 관상, digital culture contents, digital fortune contents, phrenology

A study of a book applied a brain training game of Nintendo Corporation which lasted for the third in an object at 16 class in lower than 65 years old more than Seoul city Koran ward residence 55 years old in the prime of life to analyze effect for the Canopus slightness dementia size Korea prevention through brain training and got the result as follows. First, About 1. improvement for a conscious dementia symptom to recognize through brain training game by oneself 32 items made ends meet. Because improvement of an answer item for a conscious dementia symptom made ends meet, the test person of the majority who participated in brain training game experiment appeared and, I showed a result improved in a question item since it was a question item and conscious dementia of an average of 2 whether it was conscious dementia of maximum 3. In addition, Guess it by reaction for dementia of subjective symptoms; and brain training in everyday life of the old age stratum, A memory, Concentration, Because repair powers have effect, I postpone it and can predict it.

keyword : 치매, 놀이, 치료, 두뇌 트레이닝, 디지털 콘텐츠, dementia, play, medical treatment, digital contents

Competition among the municipal governments is in fact related with the marketing strategy based on regional identity. However, it`s difficult to find any unique character or feature of the region, wherever you go in Korea. Such a standardized atmosphere fundamentally results from the local governments` preference for the urban development inclined to the aspect of hardwaresuch as road construction. The cities in Korea lacking the differentiated image of their own tend to become vulnerable in the aspect of stability in building their urban image. The urban policy shall not be only focused on efficiency or functionality but shall be developed to become more humane and cultural and be evolved as urban development strategy. As indicated in aforementioned analysis of the three metropolitan areas, the visual expressions of the cities deemed to have been in conflict with the mind identify. Because the mind identity itself might have been created without solid study on the nature, the history, the present and the society. With a visual expression based on a rapidly-structured identity, if any, a visual expression can hardly be formed with an identity. The identity of the city is a sort of the image that can be materialized when it`s faithful to the history, culture and the value created by the citizens. An identity in the mindset grants the future of the city, making a city a single brand. Many cities have been doing their utmost to build their identity. To that end, the history, culture, landscape and industry of the city shall be identified and honestly acknowledged. Like the human who feels difficulty in escaping the territory of their living, the city also can hardly run away from its history. Incheon Songdo`s free trade image, Gwangju Biennale and Busan Film Festival that look like escaping their history remain in fact close to their history. Incheon used to be the international city of logistics and trade, Gwangju bases its identity on tradition of the art, while Busan has its background as international entertainment spot. The three cities could have their own brand because they have had their unique history of the identity. The text of the structure is what to visually realize the history of the city. A visual expression is the study on idea before the design expression, and the fact that the idea results from the in-depth exploration of the concept was again proved through the symbol mark and logo of the city. The study was intended to highlight the fact that the visual expression ends up in failure unless the mind identity has been properly structured.

keyword : 도시정체성, 시각정체성, City Identity, Visual Identity

Peter Ferdinand Drucker insisted that the victory and defeat of every country in 21th century would be concluded in the culture industry, and culture industry would be their final war place. As he insisted, culture contents industry is raising as a key industry enough to control the future of nations. Culture contents industry, one of 10 principal industries for next generation in Korea, has changed traditional paradigm owe to digital information technologies and new media`s development. I studied therapy for the disturbed with digital technology within game contents field.I defined `Healing Contents` as contents developed focus on `healing` and `purification` for common weal more than commercial aim, and studied the possibility of its practical use. the meaning of this study is to reconsider morality and the settling the new concept of healing contents will increase the understanding of moral and ethical contents. I expect this effects the increase of social Infra.

keyword : Healing Contents, Contents design

What started in the United States in 1930`s with a simple character has developed over the years into a cultural business phenonenon. Currently there are many types of media in the world. However, these media platforms do not act separately, but together. The process for creating a character holds important elements such as, friendliness, closeness, individualism, and a sense of variety. But, with the recent trend in the way a concept or an idea can work on many different media platforms should work within the process of character design. In hopes of empowering Korean character design, research was conducted on the character design identity, character design process, and successful character franchises. The research found three areas for improvement in the character design industry, the need for investment into storytelling, modernizing existing characters, and changing the current system model for developing characters with an OSMU model.

keyword : Character Design, Design Creative System. One Source Multi Use (OSMU)

The objective of the research which it sees brand competitiveness reinforcement successful brand management strategy instance is in the center against the brand management of future of the domestic enterprise from global environment. When seeing an investigation research result, the difference point of the smallness enterprise and large enterprise for is appearing and with the fact that it has some problem point to brand management it is judged. As a research result, brand marketing it leads and it thinks that system and must execute the brand strategy which is professionalized, If it executes a successful brand management strategy from the domestic enterprise, the different competitive power is expected from global environment.

keyword : 브랜드 매니지먼트 전략, 경쟁력, 인식, brand management strategy, competitive power, recognition