| Abstract |
| Competition among the municipal governments is in fact related with the marketing strategy based on regional identity. However, it`s difficult to find any unique character or feature of the region, wherever you go in Korea. Such a standardized atmosphere fundamentally results from the local governments` preference for the urban development inclined to the aspect of hardwaresuch as road construction. The cities in Korea lacking the differentiated image of their own tend to become vulnerable in the aspect of stability in building their urban image. The urban policy shall not be only focused on efficiency or functionality but shall be developed to become more humane and cultural and be evolved as urban development strategy. As indicated in aforementioned analysis of the three metropolitan areas, the visual expressions of the cities deemed to have been in conflict with the mind identify. Because the mind identity itself might have been created without solid study on the nature, the history, the present and the society. With a visual expression based on a rapidly-structured identity, if any, a visual expression can hardly be formed with an identity. The identity of the city is a sort of the image that can be materialized when it`s faithful to the history, culture and the value created by the citizens. An identity in the mindset grants the future of the city, making a city a single brand. Many cities have been doing their utmost to build their identity. To that end, the history, culture, landscape and industry of the city shall be identified and honestly acknowledged. Like the human who feels difficulty in escaping the territory of their living, the city also can hardly run away from its history. Incheon Songdo`s free trade image, Gwangju Biennale and Busan Film Festival that look like escaping their history remain in fact close to their history. Incheon used to be the international city of logistics and trade, Gwangju bases its identity on tradition of the art, while Busan has its background as international entertainment spot. The three cities could have their own brand because they have had their unique history of the identity. The text of the structure is what to visually realize the history of the city. A visual expression is the study on idea before the design expression, and the fact that the idea results from the in-depth exploration of the concept was again proved through the symbol mark and logo of the city. The study was intended to highlight the fact that the visual expression ends up in failure unless the mind identity has been properly structured. |
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| Key Words |
| 도시정체성, 시각정체성, City Identity, Visual Identity |
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