Today we live in an unpredictable era of digital revolution. The shift from analogue to digital is completely transforming our life and culture, and such major changes will continue to affect our life in the future as well. It would be the media for ads and promotion as a sector of communications that have witnessed the most conspicuous development of innovative digital technology which has already deeply penetrated the cultural base. Digital technology is drastically changing the techniques, contents and communications of the mass media such as broadcasting and movies as well as the traditional media of newspapers and magazines. Moreover, it is completely altering the paradigm for the whole process from gathering, processing and handling to receiving information. Such paradigm shift has also changed ways to communicate with customers. In the past customers were just given information as passive receivers, while today they are increasingly raising their voices as active participants with the help of remarkable alterations in communication methods. At the very peak of this dramatic evolution of communications are interactive ads. Interactive advertisements are attempting to communicate with customers through a variety of media in order to establish successful marketing strategies. The interactive ads found in almost all kinds of media are part of a cultural phenomenon that offers not just various contents but also provides rich substance, enormous entertainment and infinite fun. Furthermore, they are continuing to expand their power by bringing about a series of brand new media. To examine such interactive advertising strategy as part of marketing communications, this paper will examine advertisement types for each of the five media: print interactive ads, electric wave interactive ads, outdoor interactive ads, online interactive ads, and cross-media interactive ads.

keyword : 인터랙티브 광고, 마케팅 커뮤니케이션, 광고유형, interactive ads, marketing communications, advertisement types

Special Admission of Disabled students in college was started in 1995 and Physically challenged people`s willingness to learn more and more, is also increasing demand of such colleges. In accordance with, colleges which have a responsibility of education student deteriorate efficiency of study. It does not utilizethe invested money for a cause. Above all, We need to search the way to integrate both general education and disability education through the developed education system which is based on the proper understanding of disabled students. An internet connected network with support of software for interpretation on sign language & stenography is playing a vital role in educating students having hearing problem. It connects cyber lecture center and receives contents of professor`s lectures through web camera and speaker. Once, Sign language interpreter receives the content, it is changed by the sign language as a real-time and deliver to the students(hearing handicapped person).

keyword : 청각장애인, 원격지원서비스, 유저인터페이스, hearing-handicapped person, Remoteness support, User Interface

The 1,700-year history of Buddhism in Korea reflects the culture and history of Korean people. As a considerable number of traditional cultural heritages of Korea are related to Buddhism, it is acceptable to say that knowing Buddhist culture is the best way to enhancing our understanding of Korea`s cultural heritages. Gamrotaeng is signified as a painting of Buddha that conveys the philosophies of Buddhism. Based on the general understanding of Korea`s Buddhist culture, this study discussed digitalization of Gamrotaeng. First, the introduction presented the purpose and topic of this study. Second, the theoretical background of Gamrotaeng as a cultural origin was discussed. Third, it is the digitalization of Gamrotaeng. The digital contents of Gamrotaeng were created based on the stories of a Buddhist scripture. Educational stories of this Buddhist scripture were used to create educational contents for elementary students. The characters in Gamrotaeng were reproduced as animated characters. Last, the conclusion was stated based on the above contents. The significance of this study was that it attempted to digitalize Gamrotaeng for merchandising and modernizing, whereas most preceding studies were focused on discussing art history. Furthermore, this study would stress the importance of digital contents and bring Buddhist contents closer to the public and the world market as an original brand for the future.

keyword : Gamrotaeng, Buddhist culture

The study aims to examine how social and cultural backgrounds affected jewelry amid changes in the early modern society, relationships between costume and jewelry and the chronological characteristics of jewelry. Toward these ends, fashion plate, illustration and previous studies have been examined. Right after the French Revolution, only patriotic jewelry was allowed, and as its form was simplified until early 19th century, the use of jewelry was reduced. As pompous jewels that combine the mode of the 18th century with classical taste were revived in early 19th century, tiara consisting of diamonds and cameos gained popularity. Sentimental jewelry became popular in 1820s through 1830s, and as many people adopted ear-covering hair style, earrings were not worn, which resulted in reducing the use of jewelry in 1840s. In particular, mourning jewelry of jet and hair jewelry became popular under the influence of Queen Victoria in 1860s. In the era of Arts Nouveau, as emphasis was placed on color of jewelry rather than its value, platinum and gemstone were favored, and they were characterized by plique-a-jour enamel. In addition, a pearl chocker of dog collar and garland style enjoyed popularity. Sociocultual changes influenced jewelry as well as clothes, and in some cases, jewelry was more sensitively influenced than costume depending on economic conditions. In addition to costume style, jewelry was greatly influenced by hair style.

keyword : Jewelry, Formative Characteristics, Early Modern

The purpose of this study is to investigate the current state of collegians to wear caps and hats. For the study, this researcher made a questionnaire survey of students who are in colleges located in Busan and South Gyeongsang Province. In the survey, the researcher classified caps and hats into two kinds, or those for sports, leisure and town and, for each of the kinds, asked collegians how they were purchasing, what they were possessing, what and when they were wearing, what sizes they were perceiving and what designs they were preferring to. Data from the survey were to be used. The data were processed through SPSS Statistical Program. Responses to each question item were analyzed in terms of frequency and percentage and then processed using Crosstabulation Analysis. Findings of the study can be summarized as follows ;Collegians` preferences for cap or hat designs were examined to find that in case of caps or hats for sports and leisure, those students, whether male or female, were most preferring to baseball cap in design, followed by Hat and Sun visor in order and that in case of those for town, male college students were most preferring to baseball cap in design, followed by Watch cap , Kepi and Stocking cap, Tyrolean hat in order, and female ones, baseball cap, followed by Beret, Tyrolean hat and Capeline in order.

keyword : 스포츠·레저용 모자, 타운용 모자, 선호디자인, Hats and caps for sports and leisure, Hats and caps for town, Preferrable designs

Giving priority to expansion, Korean churches have failed to make professional efforts and investment in educational methods or environment, though they are aware of its importance. As a result, Christian education could not help but be stagnant under lack of appropriate facilities and unsuitable educational environment. Recent stagnant growth of churches make more and more churches look at problems with christian schools and their underdeveloped facilities and thus start to see the schools not so much places for worship as educational institutions. This paper intends to identify and analyze the educational environment of kindergartens run by christian churches among other institutions and present problems and possible remedies, ultimately contributing to future organization of effective church education system. As a tool for case collection and survey about the education spaces for church kindergartens, Murtha & Lee`s Dimensions of User Benefit was used. The results are as follows. First, the spaces required for a kindergarten include those for worship, education and service, all of which are indispensable from the planning stage. Second, necessary support must be given to securing minimum space per kid. Third, finishing materials must be environmentally friendly ones for safety, robustness and maintenance easiness for the active and growing-fast kids. Dedicated rooms including those for faculty, parents and feeding as well as spaces for kids` playing must be secured.

keyword : 개신교회 교육공간, 유치부실, 머사 앤 리의 사용자 이득기준, Christian education, kindergarten, Murtha & Lee`s Dimensions of User Benefit was used

The development of technology has diversified the media, has expanded the role of the existing media and has transformed them to new types of media. These new media due to a technological advance created a new field, digital storytelling, and gave diversity in the production and expression method of animations and computer games which are today`s main cultural contents. Recipients are now able to experience new video images and games they didn`t expect before. In addition, digital storytelling enables recipients to create their own stories through the interactive function which doesn`t deliver one-way messages to users but offers a chance for recipients to participate in story making. This provides a new momentum for animation to develop as a digitalized recipient-oriented art field and industry, which is demolishing the boundary between animations and games. It is expected that interactive animation will be a new icon of the digital media era and will have a big effect on the future animation industry. This study is aimed at examining the structure of two-way communicational digital storytelling and suggesting the possibility of a new type of storytelling that connects animations with computer games.

keyword : 스토리텔링, 인터랙티브 애니메이션, 시네마틱 게임, storytelling, interactive animation, cinematic game

Outdoor advertising signs of city is recognized as the most basic element forming street scenes of city as well as establishing the cites identity in firsthand and secondhand. It has just started by commercial measure but recently, in the rapid economical growth and diversified social structure a grant number of business have been generated so that is brings an absolute increase of kind and quantity in outdoor advertising signs. Such quantitative increase has caused now environmental city problems so a more effective control of outdoor advertising signs and sophisticated and logical design is needed. Thus, I would like to set up the direction with street scenes of city can be formed through this study. Firstly, understanding the concept, special features, and strong, weak points of street scenes of city and outdoor advertising signs. Secondly, in present situation analysis, studying and comparing the characteristic of our present outdoor advertising regulations with those of Japanese regulations. Thirdly performing the research upon now advertising signs can be influential in city scenes and thereafter, issuing possible problem consequently, I would like to suggest the direction of control policy of outdoor advertising signs as following First. Leading differentiation of each region for the solution of environmental and scenic problem. Second. Non-realistic advertising regulation are needed to be amended for changing outdoor advertising signs. Third. Advertising problems should be settled through effectiveness of outdoor advertising signs administration. Fourth. The problem of advertising agencies should be leaded short term and long term plan. Fifth. Collection of scenic pollution should be operated for building up a scenic and community consciousness. Therefore, with these suggestion of clear direction of polish, the improvement of city scenes and regional differentiation followed by activated local autonomy system can be induced so that a more beautiful city scenes can be achieved.

keyword : Outdoor Advertising. Scenes of City

Since environmental problems had been a matter of concern in every countries world-widely, each cities started having recognition for make themselves as eco-friendly city. Then what could be defined as eco-friendly city? It can`t be defined by one word but it could be regarded as a city that makes feel live culture by consider the image of that city and basing physical natural conditions, historic traits, sensitivity and public traits of city dweller. Building color of city should consider about harmony with neighbors in prior instead of its individuality. These refined color of city could provide psychological sense of stability for residents and in order to do so, community spirit that emphasize harmony and the will to practice it can make individualistic color of city. And the sign design of city should create one environmental beauty by harmonizing with cityscape or buildings and it`s important since it can show cultural level or aesthetic level of the city. In this research, first, it suggested about which color should properly be used in order to make comfortable cityscape in terms of forming color design planning for making eco-friendly cityscape, second, it defined concept and meaning of sign design and it suggested effective sign designing plan as an element of city environmental design.

keyword : color and sign design

The moderns are exposed to various media and flooded ads without filter. In these circumstances, expressive strategy of ad is being changed in various ways, and creator`s new skills of expression are also required, but being troubled with the absence of creativity. Parody ad is one of effective skills of ad for solving such problems, and parody is known as an efficient technique, as being called the lion of post-modernism. Parody borrows contents from films and soap operas, recomposes and expresses other contents entirely different from the original, and it is used for laugh, exaggeration and effect of satire. This study classified ways of expression for re-composition of parody, and analyzed suitability of it through the cases. The ways of parody expression are divided into parody of high art, one of other work, and one of other ad. In addition, this study examined conditions of formation of parody by each technique, and analyzed merit and demerit of parody ads. Parody techniques changing variously along with the development of ads are being rapidly changed, and it is ambiguous to judge whether the parody is suitable or not. In this viewpoint, this study classified and analyzed standard of parody by technique, compared strength and weakness of parody ad, to widen the range of understanding of parody ad, and suggested direction of ad creative development, by discussion on the appropriate standard of expression technique.

keyword : parody, imitation, expression techniques