| Abstract |
| The objective of the research which it sees brand competitiveness reinforcement successful brand management strategy instance is in the center against the brand management of future of the domestic enterprise from global environment. When seeing an investigation research result, the difference point of the smallness enterprise and large enterprise for is appearing and with the fact that it has some problem point to brand management it is judged. As a research result, brand marketing it leads and it thinks that system and must execute the brand strategy which is professionalized, If it executes a successful brand management strategy from the domestic enterprise, the different competitive power is expected from global environment. |
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| Key Words |
| 브랜드 매니지먼트 전략, 경쟁력, 인식, brand management strategy, competitive power, recognition |
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