| Abstract |
| Outdoors advertisement that have the effect of identifying specific stores and induce purchase behavior are produced with the purpose of visual communication and play an important role in forming the image of a city. However, when outdoors advertisement that should be designed taking into consideration the overall image of the city are being made to be obnoxiously big and bold due to the selfishness of businesses and shops and are destroying the view of the city through the use of bright colors that clash with the atmosphere of the city. Such thoughtlessness use of outdoors advertisement makes the viewer feel a sense of disapproval and even makes it difficult to read the signs. With such problems being brought up, this study compared and analyzed the city image of Japan and was able to identify serious differences. There is twice as much outdoor advertisements installed in Japan than in Korea but they appear to have order in their layout. Within the same building, similar size of text, font, and color are used for a sense of unity and are arranged so that they also do not clash with surrounding buildings. However, Japan had also experienced many trials and errors. In 1911, Japan began with its legislation no. 70 for regulating advertisements and in June of 1949, Japan instituted and implemented legislation no. 189 for regulating outdoor advertisements which went through over 11 amendments to reach today. Thoughtless use of outdoors advertisement results in deteriorating the overall image of the city. Therefore, it can be concluded that the active support of the government is needed in order to preserve the image of the city. |
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| Key Words |
| 옥외광고물, 가로형, 돌출형, Outdoors advertisement, With sign, Side sign |
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