Peobody educational support in 1956 from America influenced a lot to start modern Korean design and craft design education. In Korean Junior high Art textbook, in 3rd grade art textbook in junior high school they deal with design and craft design the most comparing to other grades. In most of the Korean Junior high Art text book, the percentage of fine Art is more than the percentage of design and craft design. This is come from the fact that most of the writers` majors of Korean Junior high school Art textbook are fine art. Korean designers and craft designers need to take attentions more of writing Art text book in Korean Junior high school. In Korean Junior high school Art textbook, We hardly find the high technique art which Junior high students are accustomed to and enjoy in thier present daily lives. Developing high technique art text book materials for student is necessary. Design and craft design should be dealt with in Korean junior high school Art text book more seriously and developed not only for students` rapidly changing lives, but also for Korean national economic development.

keyword : 디자인 및 공예디자인 교육

Urban images have changed as a change of the times. Recently in Korea, as the result of mental and cultural richness, it is needed the creation of urban space with the importance of amenity and quality of life. As the way of practicing it, various discourses are unfolding about urban landscape. We call the landscape as technoscape which consist of infrastructures and vehicles that we use everyday. Nevertheless built places and structures have many functions and have infrastructures which supporting urban structure, those can`t help making landscape in urban and don`t have recognition. In so many cases, these technoscapes aesthetically are dealt with `non-good landscape`. So in area which is technoscape, it needs to realize to form the good night landscape. So. this study intended for analyzed and evaluated the image landscape of technoscapes as city`s environmental design.

keyword : 도시, 테크노스케이프, 경관

21c It approaches and the scientific technique the attention is receiving more in the standard which measures the national ability scale of future. Discriminates the cognitive science technique a core element of future competition and from the hazard which it develops effectively getting a former citizen gain and loss and a support as subject of head of a family first priority is a possibility of doing. The hazard which will reach macroscopic stands and it pushes and the enemy the large citizen public information must become accomplished from the side. With the space preparation which is the possibility of seeing the development stage of scientific technique in one eye to emboss the culture side of scientific technique together and to accept in our lives where an above more difficult study is not in order to come, must do. The design is close in our life cultures and to absorb water with the thing and the sameness which in order become connection naturally, must be done. The science and design are having the common denominator which is a culture where is not difference. It approaches, it applies the design which is an easy culture with and it will be able to activate study.The science and design are having the common denominator which is a culture where is not difference.Hereupon the direction which will advance and the instance investigation which is various it will lead and activation of scientific culture industry hazard it will grope it sees with it will do.

keyword : Scientific Culture, Culture Design

The advancement of technology leads to the advent of new media, more fierce competition and emergence of new marketing techniques, which causes the industry of advertisement under rapid changes. Now, advertisement requires finding new media, considering the keen competitive environment of the Red Ocean. However, the existing ATL (Above The Line) method have limitation of communication with consumers while consumers have also rejected the conventional one-sided media transmission due to the spread of digital environment in our life and could select freely various media. Namely, consumers were changed from inured consumers to personality-focused consumers who value much of their taste on the basis of positive consumption style and acceptance attitude. BTL(Below The Line), which was originated from the existing sales promotion concept, seems to play a proper role considering the method can be applied to the place wherever consumers turn their gaze on and induce their consumption actively. Therefore, the present author suggests BTL as a Blue Ocean strategy to break the current Red Ocean state in the industry of advertisement.

keyword : Media Communication, Blue Ocean, BTL

Because the foreign famous brands advance into Korea, it needs to improve the level of product design in each enterprise of this country. And, the enterprises in Korea must have the international competitive power in advertising, photography of packages, and design level. Recently, it gradually decreases the technical product gap among the nations and enterprises, and it improves the domestic consumers` eyes for the products and levels for designs internationally. As to the product photography, advertising, and package design by each enterprise, its importance becomes higher, but there is still a very serious shortage of research on it. In the mean time, the photographers have not shared the materials of photography, depending on some photographers` capacities. After all, recently, we are in a situation that the research on it is sparse. First of all, this study was to investigate the photography for the automobiles, foods, and beverages, most difficult fields, among the photography of advertising design. And, this study was to suggest the plan for utilizing the pictures photographed for advertising. The automobiles with large shape are very complicated in taking a photograph, and it needs to install various lightings. And, it needs a lot of components like special equipment necessary for the photography and staffs, etc. As to the photography of automobiles, it differs from the shape of dome or height of automobile for photography. This study was to review the studio photography and problems of infrastructure like illumination system, etc. in Sizzle photography for foods and beverages. In the foods and beverages, the high-grade and Sizzle feelings shown in the photography could be themes of packages as they are. It is possible to achieve the aim of advertising and packages sufficiently only with Sizzle expressed well. This study was to compare the feeling of high-grade package through the photography for the automobiles and foods·beverages highlighted recently a lot when it applied the Sizzle feeling and understanding the layout to the foods and beverages. It was possible to enhance the product value and desire for purchasing, introducing it in order to show the flavor and designated high-grade feeling as it applied the foods·beverages to design by finding out the similarities between two fields like advertising and package adaptation. In conclusion, this study was to suggest the future scope as it suggested the photography for the staffs` roles in research on the techniques of advertising photography and product, production of lightings, and Sizzle point.

keyword : Sizzle, Photography, Advertising

Recently, as branding of organic food is expanded the sale enterprise as well as consumers are increase. Organic food that can be premium in food market should be distinguished easily with other food brand to consumers. For that, Package design is that one of various marketing and various attempt are required in enterprise, and as the strategic points, package design is an essential part. This paper analyzed by category whether some element appeals to consumers and achieve function of packing and function as intermediate of sell in package design, examining development background and market present condition of organic food. As such analytical target, is best-known on present organic food market, and the sell rate chooses and analyzed 1 great pulmuone`s "ORGA". With this analysis, is presenting direction of future organic food package design.

keyword : organic package design

Mobile character download service displaying user`s own character on mobile phone screen has been settled as the maximum profit service in the area of mobile contents since 2002. As the 21st century began and consumers` interest in `something mobile` has been increased, mobile environment has been also changed greatly and these changes have contributed to the development of character industry. Utilization space and source of character have been extended and their potential have been infinite. Contents market called `flower` of mobile showed an explosive growth in external aspect since 2002 and the number of contents provided through wireless portal by mobile communication service companies was already over 10,000. Animation character has inspired dynamic factor of movement to general character components and has been developed to an influential market by attracting consumers` concerns. However, changes of character industry environment have not been acted as an opportunity factor in mobile contents industry. As consumers` needs vary depending on the characteristics of media, it throws many tasks to those who must develop various character applications and new issues. In light of these factors, more effective character model and contents which combine new environment with existing environment are needed. Therefore, this study aims to understand components of mobile contents and animation character as a solution of these problems, analyze characteristics of mobile animation character and suggest future development guideline. Mobile animation character must focus on character design work for a variety of merchandising and character life should be continued through clear character goods survey for planning and designing merchandising, and post-image maintenance and upgrade of merchandising character. In addition, since mobile animation character is a means to a direct contact with customers, its familiarity with customers is important. More varied and diversified characteristics of character should be expressed with a rapid development of mobile equipments and individual researches on applied factors (look, background, accessory, color, fashion, etc.) should be developed.

keyword : mobile, character, motion

The subway in Seoul where is capital of Korea for six hundreds years has been rooted in citizen`s life as a fast, safety, and comfortable means of transportation and it has been made a specific culture and grown up as the core of transportation system. But always the lacks of consistency have been raised in the Visual Information Community for the subway users. In the design aspect, the information for color of route map design, typography, and graphic symbol of transfer station is insufficient because it does not based on cognitive psychology and visual and perceptional study. In order to analyze the subway route map design in Seoul, we analyzed the Under Ground Transportation in London, England and items for the design in Paris, France, Frankfurt, Germany, Moscow, Russia, Tokyo, Japan, Hong Kong, and New York, USA. We then performed the analysis, through the questions to the unspecified number(160 persons) of the public lived in Seoul, for practical design of color of the route map, typography, and graphic symbol of transfer station. The problems of the route map design in Seoul and direction of the design for the Information Community are following; First, the primary color of the map should be considered to change to the pastel color or traditional color of Korea and brightness and chroma. Second, the typography for Information Community should be maintained integration because the variation of size, readability, and marking method lead to fall into confusion to numerous users. Third, the graphic symbol (circle, triangle, quadrangle, lozenge, etc..) of subway route map design should be considered as very important expression when the route map is designed. The graphic symbol should be designed simply and it should have excellent visual perception. The subway route map design should be made up Information Community System for the users. The establishment of consistent design system such as thickness of line or shape, solid line, and dotted line as symbol of uniform relation, color, typography, and graphic symbol of transfer station should be based on cognitive psychology and visual and perceptional study.

keyword : Information Community, Subway information Transportation Subway line design analysis

Recently, package design developments of products have been performed by brand strategy based on marketing concept in most domestic corporations. Furthermore unfortunately, design concept has been occasionally regarded as sub-concept of marketing. Actually, it`s also true that independent packaging departments of many corporations have been merged into marketing department in recent years. Brand, of course, is the prior factor to be considered in product development from the perspective of marketing aspect, and also, packaging department aspect agree that design concept needs to be directed from brand concept. However, it`s impossible to expect global brand products based on differentiated design concept which can be seen in cases of foreign corporations if design is performed by considering only strategic factors importantly for the reason that design is regarded as sub-concept of marketing when package design is developed based on product development process of domestic corporations which execute package design developments based only on brand strategies of marketing experts. It means that brand images of products are mainly determined by visual factors of package design which are treated equal to marketing factors. In the end, it can be said that package brands with global brand images should be developed by only collaborating process where design directors and marketing directors ties not as super-sub concepts but as equal positions. From this perspective, this study investigates current problems of package design process of domestic corporations and newly defines key roles of package design by comparing best foreign designs by design elements then, suggests differentiated design strategies.

keyword : Global, Package Design

Contemporary Ceramic Arts in Korea, as a rule, can be divided into ceramic livingware and ceramic as expression, that is, artwork. The former is based on the practicality that is the essence of ceramic art, and the latter was settled under the influence both Abstract-Expressionism and Minimalism in Contemporary Art. The one is a product of the capitalistic system, on the other hand, the other is a symbol of that. This study is concerned with the later, and so tries to reveal how the social phenomena have an effect on the symbol of art and what is the relationship between the social structure and it. This thesis, therefore, is focused on a subject of both the social structure and the structure of artwork. In this case, the premise is that the structure of artwork is correlated with the social structure, corresponds to it, and has homology with it. Founded on this premise, it is considered that what is the homology and relationship between the Contemporary Ceramic Arts and the social characteristic of modernization in Korea, which is the capitalistic modernization, or restraint and concealment derived from the autocracy of economic development. This approach suggests such a wide comprehension of Korea Contemporary ceramic art as social subject for discussion, as well aesthetic contemplation of it.

keyword : minimalism, coherence, homology, representation