| Recently, as branding of organic food is expanded the sale enterprise as well as consumers are increase. Organic food that can be premium in food market should be distinguished easily with other food brand to consumers. For that, Package design is that one of various marketing and various attempt are required in enterprise, and as the strategic points, package design is an essential part. This paper analyzed by category whether some element appeals to consumers and achieve function of packing and function as intermediate of sell in package design, examining development background and market present condition of organic food. As such analytical target, is best-known on present organic food market, and the sell rate chooses and analyzed 1 great pulmuone`s "ORGA". With this analysis, is presenting direction of future organic food package design. |
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