| Abstract |
| Because the foreign famous brands advance into Korea, it needs to improve the level of product design in each enterprise of this country. And, the enterprises in Korea must have the international competitive power in advertising, photography of packages, and design level. Recently, it gradually decreases the technical product gap among the nations and enterprises, and it improves the domestic consumers` eyes for the products and levels for designs internationally. As to the product photography, advertising, and package design by each enterprise, its importance becomes higher, but there is still a very serious shortage of research on it. In the mean time, the photographers have not shared the materials of photography, depending on some photographers` capacities. After all, recently, we are in a situation that the research on it is sparse. First of all, this study was to investigate the photography for the automobiles, foods, and beverages, most difficult fields, among the photography of advertising design. And, this study was to suggest the plan for utilizing the pictures photographed for advertising. The automobiles with large shape are very complicated in taking a photograph, and it needs to install various lightings. And, it needs a lot of components like special equipment necessary for the photography and staffs, etc. As to the photography of automobiles, it differs from the shape of dome or height of automobile for photography. This study was to review the studio photography and problems of infrastructure like illumination system, etc. in Sizzle photography for foods and beverages. In the foods and beverages, the high-grade and Sizzle feelings shown in the photography could be themes of packages as they are. It is possible to achieve the aim of advertising and packages sufficiently only with Sizzle expressed well. This study was to compare the feeling of high-grade package through the photography for the automobiles and foods·beverages highlighted recently a lot when it applied the Sizzle feeling and understanding the layout to the foods and beverages. It was possible to enhance the product value and desire for purchasing, introducing it in order to show the flavor and designated high-grade feeling as it applied the foods·beverages to design by finding out the similarities between two fields like advertising and package adaptation. In conclusion, this study was to suggest the future scope as it suggested the photography for the staffs` roles in research on the techniques of advertising photography and product, production of lightings, and Sizzle point. |
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| Key Words |
| Sizzle, Photography, Advertising |
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