| Abstract |
| Mobile character download service displaying user`s own character on mobile phone screen has been settled as the maximum profit service in the area of mobile contents since 2002. As the 21st century began and consumers` interest in `something mobile` has been increased, mobile environment has been also changed greatly and these changes have contributed to the development of character industry. Utilization space and source of character have been extended and their potential have been infinite. Contents market called `flower` of mobile showed an explosive growth in external aspect since 2002 and the number of contents provided through wireless portal by mobile communication service companies was already over 10,000. Animation character has inspired dynamic factor of movement to general character components and has been developed to an influential market by attracting consumers` concerns. However, changes of character industry environment have not been acted as an opportunity factor in mobile contents industry. As consumers` needs vary depending on the characteristics of media, it throws many tasks to those who must develop various character applications and new issues. In light of these factors, more effective character model and contents which combine new environment with existing environment are needed. Therefore, this study aims to understand components of mobile contents and animation character as a solution of these problems, analyze characteristics of mobile animation character and suggest future development guideline. Mobile animation character must focus on character design work for a variety of merchandising and character life should be continued through clear character goods survey for planning and designing merchandising, and post-image maintenance and upgrade of merchandising character. In addition, since mobile animation character is a means to a direct contact with customers, its familiarity with customers is important. More varied and diversified characteristics of character should be expressed with a rapid development of mobile equipments and individual researches on applied factors (look, background, accessory, color, fashion, etc.) should be developed. |
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| Key Words |
| mobile, character, motion |
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